Head Of Digital

• Jan 2022 - Present

Digital Marketing Manager

• Aug 2020 - Jan 2022

Working within the Digital, CRM and Studio department, managing a team of three executives and reporting to the Global Digital Director, I am responsible for the paid and organic performance of the Scenic and Emerald Cruises UK websites and traffic, together with coaching and supporting the global digital teams as part of the UK team’s ‘centre of excellence’ status. Additionally I work with the global teams to manage our marketing and development agencies, lead in the development and execution of our global CRO and content strategies, as well as champion and drive new digital initiatives. Duties/Responsibilities -Full ownership of UK Paid Media strategy -Full ownership of UK digital budget -Full ownership of UK site trading, management and maintenance -Full ownership of global CRO strategy -Full ownership of global online content strategy (Emerald Cruises) -Full ownership of global analytics strategy -Championing and piloting new marketing channels and initiatives -Supporting global video strategy execution and reporting -Driving global digital initiatives, promoting global consistency and supporting local digital teams Show less

Digital Marketing Manager

• Aug 2020 - Jan 2022

Author

• May 2020 - Jan 2021

adulting. is dedicated to inspiring young adults and helping them succeed in all walks of life. We live in a world dominated by people’s ‘highlight reels’. We’re constantly shown the lifestyle and achievements we want on social media, but never any trustworthy information or guidance on how to achieve it ourselves. We recognise the frustration in seeing a life on the other side of the screen and not knowing how to get there - that’s why we made adulting. A place where you can access helpful, engaging and informative content that will help you achieve more, by contributors who want you to achieve more. Show less

Omnichannel Digital Marketing Manager UK & Europe

• Feb 2017 - Jul 2020

Working within the Marketing & Ecommerce team and reporting to the Chief Marketing Officer, I'm primarily tasked with traffic acquisition and performance through affiliates and leveraging key partnerships, across UK and Europe with the support, and coaching, of a European team. Additionally I work alongside the trading team to build out acquisition campaigns for profitable growth and optimise the traffic driven for conversion, as well as manage commercial performance to strict KPIs.Duties/Responsibilities-Full ownership of UK & EU affiliate program-Full ownership of brand and commercial partnerships-Full ownership of UK & EU influencer program-Management, marketing and merchandising of Amazon Vendor account-Management and negotiation of marketing and ecommerce contracts and agreements-Management and support of tech releases-Development, implementation and support of GDPR systems and processes-Championing and piloting new marketing channels and initiatives-Management and upkeep of GTM and tag implementationAchievements-Drove 18% affiliate growth year on year – double that of the overall site-Launched an industry first commercial partnership with Samsung’s Health App-Enhanced and developed a number of relationships to deliver strong year on year growth-Negotiated contract terms with key affiliates to drive increased performance and efficiencies-Launched a business changing acquisition campaign with O2 Priority which saw daily orders quadruple on launch day and long term business growth-Championed programmatic advertising which saw the launch of a prospecting display campaign delivering strong CPAs-Negotiate ESP contract, achieving a 35% CPM saving and 10% total contract cost-Defined, developed and owned development testing and release process-Coached a European team to deliver double and triple digit affiliate growth-Launched and managed Amazon Vendor accounts in Europe together with the optimisation, trading and marketing of their catalogues Show less

UK Acquisition Manager

• Jun 2016 - Feb 2017

Working within the Marketing & Ecommerce team and reporting to the Head of Traffic Acquisition & Retention UK & Europe, I'm tasked with driving new customer acquisition and the performance of that traffic within a highly competitive market together with working closely with the CRM Manager to create and implement retention campaigns.Duties/Responsibilities-Full ownership of affiliate program-Full ownership of marketplace channels (Amazon, eBay)-Full ownership of display advertising-Full ownership of paid social-Management of PPC agency and performance-Exploration and implementation of new traffic acquisition initiatives -Channel reporting & insights-Supporting execution of promotion changes on site Show less

Senior Digital Marketing Executive

• Feb 2016 - Jun 2016

Working within the Digital and Ecommerce Team at Ryman, reporting directly to the Head of Digital with the support of a Digital Marketing Executive, I'm tasked with driving both online traffic and conversions, offline footfall through Ryman's digital marketing channels and the ongoing optimisation of those channels.Duties/Responsibilities-Full ownership of programmatic advertising, including prospecting and retargeting-Full ownership of PPC channel and agency management-Full ownership of eCRM strategy-Full ownership of Social Media strategy-Channel reporting and insights-Maintain and communicate internet marketing calendar-Creation of digital and omni-channel marketing campaigns Show less

Digital Marketing Executive

• Jul 2015 - Feb 2016

Working in the Digital Team at Ryman, II'm tasked with driving both online traffic and conversions, offline footfall through Ryman's digital marketing channels and the ongoing optimisation of those channels.Duties/Responsibilities-Ful ownership of email marketing-Full ownership of affiliate programme-Full ownership of Ryman's eCRM strategy-Channel reporting and insights-Maintain and communicate internal marketing calendar-Development and execution of digital marketing campaignsAchievements-Created and developed Ryman's eCRM strategy-Built and launched a number of automated email programs to enhance the customer journey and drive conversion-Rebuilt Ryman's Affiliate Marketing trading report-Produce a quarterly review and infographic of Ryman's Email Marketing performance to educate the business and promote the channel-Created Ryman's Social Media Strategy Show less

Digital Marketing Assistant

• May 2014 - Jun 2015

Working closely with the Head of Digital and Ecommerce Team, I am responsible for driving site traffic, and acquiring and retaining new and existing customers through Ryman's email and affiliate channels. Additionally, I support site operations and develop and execute marketing campaigns.Duties/Responsibilities-Full ownership of email marketing activity and reporting-Full ownership of affiliate marketing programme-Maintain and communicate internal marketing calendar-Manage homepage activity and banner nominations-Build strong internal relationships, particularly with the buying team to support site trading-Assist with PPC copy optimisation-Assist in developing and implementing online marketing strategies-Assist with management of agency relationships and key marketing channels-Report, analyse and on-going optimisation of all marketing channels-Research, identify and implement new online traffic and customer acquisition opportunities-Support, plan and implement customer acquisition and retention activities-Assist with development of other sales channels and required change within the team & Ecommerce department-Assist the Ecommerce & Content teams to develop and execute the Online Content & Social Media/Content strategy.Achievements-Rebuilt the Email Marketing Trading Report, providing a greater level of insights and better represent the channel's performance Show less

Marketing Coordinator

• Apr 2013 - May 2014

A role consisting of a number of duties to primarily assist the Marketing Planning Manager with day to day tasks and ensuring marketing communications and strategy are executed in stores, providing support to them, whilst contributing to other aspects of the marketing department.Duties/Responsibilities-Setting up promotions-Creating Artwork-Managing POS library and archives-Logging invoices for the department-Assisting stores with POS queries-Maintaining systems, ensuring they are accurate and up to date-Communicating marketing communications to stores-Reacting timely to the buyers decisions and changes that occur within the business and marketAchievements-Introduced new voucher delivery system, reducing costs and increasing footfall during activity-Increased the use of video in stores to support promotions, new products and services-Continual experimentation with the promotions system to better support CRM and deliver a variety of offers to customersAdditionally, I use DotMailer frequently to construct mail shots and help compile the weekly trading report for the Director of Marketing. I have also taken part in Microsoft Dynamics CRM training to aid the company in driving B2C and B2B CRM activity. Show less

Sales Assistant

• Oct 2010 - Apr 2013

Sales Assistant at the UK's largest gaming retail specialist. Duties/Responsibilities -Working to achieve store targets and KPIs -Providing a high level of customer service and product knowledge -Organising and maintaining store merchandising -Planning and running instore events -Assisting line manager where possible -'Social Media Champion' for the store, managing the store's Facebook and Twitter page Keen to gain as much marketing experience available to me, I worked with the store manager to create a Facebook page for the store. I used this to interact with the store's community in a variety of ways such as reporting news, sparking discussing and informing about new products and services available in store. This proved highly successful as I monitored it with the analytical tools provided by Facebook and feedback from customers. Show less

Work Experience

• May 2008 - May 2008

2 weeks work experience at one of the UK's largest rail freight companies. First-hand experience with the recruitment and induction process, administration duties and the day to day operations of the business. 2 weeks work experience at one of the UK's largest rail freight companies. First-hand experience with the recruitment and induction process, administration duties and the day to day operations of the business.