Experience

Dalian Wanda Group

• China
• Commercial Real Estate
• 300 - 400 Employee

• Marketing Manager

  • Jun 2011 - Present

   Study and understand current chain store operation model in order to integrate existing resources and reconstructed marketing organization.  Plan、organize and implement quarterly promotion agendas to chain stores all over China.  Develop various promotional and propaganda ideas.  Establish online marketing promotions in order to create new potential customers.  Set up a “Member Growth and Development Plan” which is designed increase loyal members and promote a BR (Friend Referral) sales model. Show less



Beijing Ozone Management Consulting Co.,Ltd

• Marketing Manager

  • Oct 2005 - Jun 2011

   Plan and implement all club activities including grand opening celebrations, club anniversaries and any other small-scale activities for members.  Define and maintain brand publicity and company image through developing and maintaining relationships with public media and handling all PR issues.  Develop various promoting and propaganda methods to further assist sales department in hitting annual budgets. * 92% success rate.  Develop strategic cooperation partners to further increase brand value as well as obtain direct benefits such as products and/or monetary gifts.  Perform marketing research for a new club openings and create promotional plans accordingly. Show less

• Marketing Manager

  • Oct 2005 - Jun 2011