Ganesh Prasad, PMP
Director, Product Marketing at Kulicke & Soffa- Claim this Profile
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Japanese Professional working proficiency
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English Full professional proficiency
Topline Score
Bio
Richard McCartney
I had the pleasure of having Ganesh apart of my Marketing Team. Ganesh technical know how and the ability to tie it to market requirements helped us many times to grow our market share across our product portfolio. If you're looking for a strong Product Leader who understand both Market and Technology I would highly recommend Ganesh.
John Aldridge
I have known and worked with Ganesh in a variety of capacities for a number of years. During that time I found Ganesh to be a detail-oriented, take-charge type of individual tackling any job that he was given and do it with a smile on his face. Ganesh is organized, efficient, extremely competent, and has an excellent rapport with people of all ages. His communication skills, both written and verbal, are excellent and have always though of him as a confidant. I highly recommend Ganesh for any position or endeavor that he seeks to pursue as he will surely excel and will be a very valuable asset for any organization. John C. Aldridge MAKINO Customer Support Team Leader.
Richard McCartney
I had the pleasure of having Ganesh apart of my Marketing Team. Ganesh technical know how and the ability to tie it to market requirements helped us many times to grow our market share across our product portfolio. If you're looking for a strong Product Leader who understand both Market and Technology I would highly recommend Ganesh.
John Aldridge
I have known and worked with Ganesh in a variety of capacities for a number of years. During that time I found Ganesh to be a detail-oriented, take-charge type of individual tackling any job that he was given and do it with a smile on his face. Ganesh is organized, efficient, extremely competent, and has an excellent rapport with people of all ages. His communication skills, both written and verbal, are excellent and have always though of him as a confidant. I highly recommend Ganesh for any position or endeavor that he seeks to pursue as he will surely excel and will be a very valuable asset for any organization. John C. Aldridge MAKINO Customer Support Team Leader.
Richard McCartney
I had the pleasure of having Ganesh apart of my Marketing Team. Ganesh technical know how and the ability to tie it to market requirements helped us many times to grow our market share across our product portfolio. If you're looking for a strong Product Leader who understand both Market and Technology I would highly recommend Ganesh.
John Aldridge
I have known and worked with Ganesh in a variety of capacities for a number of years. During that time I found Ganesh to be a detail-oriented, take-charge type of individual tackling any job that he was given and do it with a smile on his face. Ganesh is organized, efficient, extremely competent, and has an excellent rapport with people of all ages. His communication skills, both written and verbal, are excellent and have always though of him as a confidant. I highly recommend Ganesh for any position or endeavor that he seeks to pursue as he will surely excel and will be a very valuable asset for any organization. John C. Aldridge MAKINO Customer Support Team Leader.
Richard McCartney
I had the pleasure of having Ganesh apart of my Marketing Team. Ganesh technical know how and the ability to tie it to market requirements helped us many times to grow our market share across our product portfolio. If you're looking for a strong Product Leader who understand both Market and Technology I would highly recommend Ganesh.
John Aldridge
I have known and worked with Ganesh in a variety of capacities for a number of years. During that time I found Ganesh to be a detail-oriented, take-charge type of individual tackling any job that he was given and do it with a smile on his face. Ganesh is organized, efficient, extremely competent, and has an excellent rapport with people of all ages. His communication skills, both written and verbal, are excellent and have always though of him as a confidant. I highly recommend Ganesh for any position or endeavor that he seeks to pursue as he will surely excel and will be a very valuable asset for any organization. John C. Aldridge MAKINO Customer Support Team Leader.
Credentials
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PMC Level I
Pragmatic InstituteJun, 2021- Oct, 2024 -
Project Management Professional (PMP)
Project Management InstituteMar, 2009- Oct, 2024
Experience
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Kulicke & Soffa
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Singapore
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Semiconductor Manufacturing
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700 & Above Employee
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Director, Product Marketing
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Jun 2020 - Present
Job Role* Responsible for Top line and the Operating Margin for the Wedge Bonder Equipment segment of Wedge Bonder business line * Define Annual Operational Plan for Wedge Bonder Business Line every financial year and work towards accomplishing the target* Define product requirement with clearly defined Marketing Requirement Statement that matches customer's requirements and roadmaps and meets business units objectives in maintaining and growing revenue* Work with cross-functional teams to ensure customer requirements are met in terms of product specification / solutions and overall equipment efficiency
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Director, Global Product Support
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Mar 2019 - Jun 2020
* Deliver efficient and timely product support to customers globally with a team of sustaining engineers and field application engineers* Work with service team and account managers and derive strategies in product support activities and have adequate response to customer escalations and requests* Enable business growth by leveraging on application steam in delivering pre-sales and post-sales application support
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Senior Product Marketing Manager
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Apr 2014 - Mar 2019
Job Role* Work with Business Unit GM to define Top line and the Operating Margin for the Wedge Bonder Equipment segment of Wedge Bonder business line * Define Annual Operational Plan for Wedge Bonder Business Line every financial year and work towards accomplishing the target* Product Definition, Product Life cycle management, Pricing, Roadmap definition and managementKey Highlights* Working together with business line head, grew Revenue significantly with a healthy operating margin for the equipment segment.* Strengthened customer relationship and working with sales team, grew customer base in prevailing markets and new market segments* Managed Field Application Engineering group and worked with customers in providing application solutions* Worked with cross functional teams and managed projects / activities in providing total solutions to customers
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Manager, Product Engineering and Application Process
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Apr 2013 - Apr 2014
* Define S.M.A.R.T objectives that are in-line with the Business Unit and corporate objectives and work towards accomplishing the same with a positive and attractive ROI.* Support sales and marketing team in pre-sales efforts by analysing challenges in customer application and delivering solution to overcome the same.* Provide solutions to customer in improving yield and / or overcoming challenges * Define and develop processes and tools that optimize and improve the efficiency of the team in meeting the teams’ objectives and in-turn the business unit objectives.
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Program Manager
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May 2010 - Apr 2014
Job Role* Manage the Wedge Bonder Product engineering program in a strong matrix organization with effective co-ordination among various functional teams.* Analyze and Prioritize issues to provide solutions to cross functional teams’ and customers’ requests* Deploy AGILE methodologies in project management and accomplish the set objectives.* Set specific, measurable, achievable, realistic and time bound objectives for Product Engineering group in-line with the business unit and organization’s goals and manage resources to accomplish the set objectivesKey Highlights* Setup and spearheaded a team of engineers to enable technology transfer from the US to Singapore for the Wedge Bonder product line.* Collaborated with cross-functional team in qualifying Singapore facility for equipment build and shipment* Established a platform to track and provide solutions to stake holders both outside the organization as well as within* Educated & cultivated the effective usage of LAMDA process within the team in day-to-day problem solving exercises
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Principal Engineer / Section Manager R&D
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Jul 2008 - May 2010
Job Role* Managing the functions of the Mechanical Engineering Group in carrying out the machine tool design and production support.* Co-ordination with various cross-functional teams in accomplishing the defined Project Charter.* Prepare and over see the various phases of projects right from Initiation, Planning, Execution, Control and Closure.* Specify targets for the group (KPI) and work with the group in accomplishing the same.* Defining engineering procedures and practices for productivity improvement of the group.Key Highlights:* Conceptualized a new wire edm productline for global market which helped in penetrating the market more effectively and increasing market share
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Senior Engineer & Team Leader, Research & Development
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Jan 2007 - Jul 2008
Job Role Spearheading as well as managing a division of Design Engineers in design and development of CNC Controlled Machine Tools (Electrical Discharge Machines) & implementing mechanisms including automation. Conceptualizing a low cost, compact and high performance CNC controlled Wire Electrical Discharge Machine for Global Market and directing a team of Design Engineers in realizing the concept. Enhancing & promoting the concurrent engineering among various departments associated with the design & development of CNC controlled machine tools and mechanism.Key Highlights Adeptly coordinated:o Prototype assemblies and developed validation plan to evaluate mechanisms/ machines.o With the parent company in Japan in improving the Designs for Manufacturability Instrumental in carrying out Cost Analysis, Sales Tools Preparation, Assembly Process Improvement. Mentored engineers on product enhancement work / design modifications.
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Senior Engineer
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Oct 2003 - Dec 2006
Job Role* Design enhancement and development work for CNC Electrical Discharge Machines (Sinker & Wire EDM Machines and mechanisms)* Develop design of experiments for design validation of equipment / mechanisms* Improve product reliability and performance based on F.M.E.A. (Failure Mode Effect & Analysis), Equipment performance in field and equipment production in-houseKey Highlights* Played a vital role in conducting technical product presentations in Japanese, technical communication and information exchange between the team in Japan and Singapore.* Proactively participated in Product Design Seminars.* Effectively contributed towards product enhancements via design improvements and documentation.
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Engineer, Research & Development
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Mar 1999 - Sep 2003
Job Role* Design enhancement and development work for CNC Electrical Discharge Machines (Sinker & Wire EDM Machines and mechanisms)* Develop design of experiments for design validation of equipment / mechanisms* Improve product reliability and performance based on F.M.E.A. (Failure Mode Effect & Analysis), Equipment performance in field and equipment production in-houseKey Highlights* Played a vital role in conducting technical product presentations in Japanese, technical communication and information exchange between the team in Japan and Singapore.* Proactively participated in Product Design Seminars.* Effectively contributed towards product enhancements via design improvements and documentation.
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Education
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2021 - 2021
Stanford - NUS Business Sschool
Executive Education, International Management -
2021 - 2021
NUS Business School
Executive Program, Marketing Strategy in a Digital World -
2013 - 2013
National University of Singapore
MBA, Strategy and Organization -
2001 - 2003
Birla Institute of Technology & Science, Pilani
Master of Science (M.S.), Manufacturing Management -
1994 - 1998
Bangalore University
Bachelor of Engineering, Mechanical Engineering -
1992 - 1994
Vijaya College
Pre University -
1989 - 1992
Vijaya High School
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