Ganesh Mugala

Field Marketing Manager at Deepak Fertilizer (Smartchem Technology Ltd.)
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Location
Hyderabad, Telangana, India, IN

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Experience

    • Field Marketing Manager
      • Jun 2023 - Present

      Marketing Strategy Development - √Developing effective marketing strategies to promote Speciality Fertilizers. √positioning the products, and determining appropriate marketing channels. √Demand Generation - marketing campaigns and promotional activities . This includes advertising, digital marketing, trade shows, demonstrations, and educational programs. √Sales Management - Establishing distribution networks. Collaborating with sales teams to ensure proper positioning and Liquidation… Show more Marketing Strategy Development - √Developing effective marketing strategies to promote Speciality Fertilizers. √positioning the products, and determining appropriate marketing channels. √Demand Generation - marketing campaigns and promotional activities . This includes advertising, digital marketing, trade shows, demonstrations, and educational programs. √Sales Management - Establishing distribution networks. Collaborating with sales teams to ensure proper positioning and Liquidation of Products

    • Management Trainee
      • Jun 2022 - May 2023

      project Manager - Farmer Loyalty Programme (Saarthie Farmer Engagement) √Planning and Coordination of 25000 Selected farmers Onboarding into Mahadhan Farmers Application √Master Data Management - Develop Backend structure of Farmers App in coordination with Multiple Stakeholders √Geo-Mapping and Identification of Potential Clusters in core Market Territories √UI/UX management of Farmers App and UAT(User Acceptance Testing) √Farmer Query Management

    • India
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Winter Intern
      • Oct 2021 - Oct 2021
    • Summer Intern
      • Apr 2021 - Jul 2021

Education

  • National Institute of Agricultural Extension Management (MANAGE)
    PGDM (agribusiness management), agriculture science
    2020 - 2022
  • Professor Jayashankar Telangana State Agricultural University
    Bachelor of Science - BS, Agriculture
    2015 - 2019

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