Experience

Novartis Nederland

• Netherlands
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Brand Engagement Lead (Group Marketing Manager)

  • Jan 2023 - Present

  Leading the hematology marketing team Leading the hematology marketing team



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Western Europe Cluster Commercial Lead for ITP

  • Jan 2021 - Jan 2023

• Disease Area Leader

  • Oct 2019 - Jan 2023

  Responsible of the hematology disease areas ITP and CML.

• Marketing Project Lead

  • Jul 2018 - Oct 2019

  Value based health care | VBHC | Patient reported outcome | PROM | Patient coaching | Multichannel commucation | Omnichannel commucation | Customer experience | Customer journey | Digital marketing | Social marketing | Webinar | CME | Webcast



Takeda Pharmaceuticals Nederland

• Brand Manager

  • Nov 2016 - Dec 2017

  Leader of the brand team and responsible of the hematology brand; NINLARO (multiple myeloma) * Brand Strategy and Planning: Proposed and convinced global to implement a different strategy in the Netherlands due to local dynamics, which yielded to sales above expectation * Brand Campaign: Simultaneously learned Dutch and created a Dutch brand campaign which worked successfully in the field and positively evaluated in the brand tests * Multi-channel Communication: 100% target customer reach in the launch month ~50% via digital and social media Brand Management | Brand Launch | Marketing | Brand Planning | Brand Budget | Campaign Development | Promotional Material Development | Multi-Channel Marketing | Social Media Marketing | Digital Marketing | Website Development | Content Marketing | Advertising | Linkedin Advertising | SEO | Launch Readiness | Sales Force Training | E-detailing | Brand Messaging | Netherlands | Amsterdam | Brand Manager | Product Manager Show less



Roche Türkiye

• Türkiye
• Biotechnology Research
• 100 - 200 Employee

• Brand Manager

  • Oct 2014 - Jun 2016

  Leader of the brand team and responsible of the breast cancer brand; PERJETA.* Brand Strategy and Planning: Created a launch plan which was used as a benchmark in Roche EEMEA and which led to a successful sales uptake as off launch in Turkey* Brand Campaign: Created digital and social media content, augmented reality brand education tool, e-detail aid etc. The campaign and promotional materials were best-practice in Roche Global* Multi-channel Communication: Created a branded social media campaign (the first time in Roche) using emotional marketing to highlight effect of survival on patients’ livesAwards: The best contributor award / Roche TurkeyBrand Management | Brand Launch | Market Access Strategy | Marketing | Brand Planning | Budgeting | Campaign Development | Promotional Material Development | Multi-Channel Marketing | Social Media Marketing | Digital Marketing | Brand Website | Content Marketing | Advertising | Social Media Advertising | Customer Relations Management | SEO | Launch Readiness | Sales Force Training | E-detailing | Brand Messaging | Patient Flow | Brand Manager | Product Manager Show less

• Rotation Sales

  • Jun 2013 - Sep 2014

  Rotation program inc. Market Access and Sales (The breast cancer product, Herceptin)* Ranked 2nd country-wise in terms of sales realisation* Organised successful customer activities about breast cancer and biosimilars* Basics of reimbursement and registration application processSales Representative | Sales Rep | Customer Relations Management | Multi-disciplinary meetings | Doctor Group Activity | E-detailing | Brand Advocate Development | Brand Awareness



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• EEMEA Business Analyst

  • Jun 2012 - May 2013

  Business Analyst, EEMEA Responsible (East Europe, Middle East & Africa) * Guidance to 20 priority markets regarding marketing insights and analytics * Leader of the sales forecasting & patient flows in EEMEA * EEMEA Project leader of the PROSPECT project * Developed strategic feasibility models regarding new launches and biosimilars Awards: The best contributor award / Roche EEMEA EEMEA | Business Analytics | Marketing Analytics | Marketing Insights | Market Research| Forecasting Models | Feasibility Analysis | Patient Flows | Business Reviews | Brand Planning | Situational Analysis | Launch Readiness | Biosimilars | Market Access Show less

• Business Analyst

  • Oct 2011 - Jun 2012

  Business Analyst, responsible of all the oncology and hematology brands in Roche Turkey* Customer Relationship Management (CRM):* Collectively created a CRM Tool which was rewarded globally (Avantage Award)* Sales forecasting and reporting including patient flows* Marketing insights including market research, competitive intelligenceBusiness Analytics | Oncology | Hematology | Market Research | Marketing Insights | Marketing Analytics | Sales Force Effectiveness | Patient Flows | Marketing | Sales Forecasting | Customer Relationship Management (CRM) | Segmentation and Targeting | Launch Readiness Show less

• Strategic Planning & Business Development Specialist

  • Nov 2009 - Oct 2011

  Responsible of analytics and reporting of all Roche portfolio* Created a sales force effectiveness model (Harvest) for CEMAI (Central-Eastern Europe, Middle East, Africa & India)* Portfolio and competition reports* Initiation of the process development in reporting functionSales Reporting | Sales Force Effectiveness | Portfolio and Competition Reporting | Business Development | Sales Force Incentive (Bonus) Calculation