Senior Brand Manager

• Jan 2023 - Present

Brand Manager

• Apr 2022 - Jan 2023

Responsible for brand management for all categories of Kemal Kükrer (Vinegars, Sauces, Pickles) and Ajinomoto corporate brand, Also responsible for E-Commerce channel for Kemal Kükrer and Bizim Mutfak brand and execution of PR strategies for Ajinomoto. • Execute brand strategies and new product development processes, communication plans and create ideas for annual business and marketing plans • Define consumer insights and develop and implement the advertising strategies (ATL… Show more Responsible for brand management for all categories of Kemal Kükrer (Vinegars, Sauces, Pickles) and Ajinomoto corporate brand, Also responsible for E-Commerce channel for Kemal Kükrer and Bizim Mutfak brand and execution of PR strategies for Ajinomoto. • Execute brand strategies and new product development processes, communication plans and create ideas for annual business and marketing plans • Define consumer insights and develop and implement the advertising strategies (ATL, BTL and digital) for Vinegar, Sauces and Pickles categories and corporate brand • Led and coordinated annual marketing budget for all categories • Managing market research studies, analyze, decide & propose the strategy accordingly • Follow the market dynamics and competition over research reports and prepare analysis based on research data (Nielsen, Ipsos, Retail Reports, HTP, BHT, Consumer Research etc.) • Execute and support product development activities, led packaging design projects, working closely with R&D, production and procurement teams • Lead the Agency Management (brief, planning, post campaign evaluation, constructive feedback for improvements) • Provide direction and leadership to the agencies in the development of Marketing campaigns (inclusive of BTL, digital / social media, media planning, events, PR and brand collaborations) o Digital & Social Media; Puck Global o PR; Zarakol o Industrial Design; Orhan Irmak Design o Media Planning; Gozone • Contribute to the growth of Ajinomoto in the e-commerce channel and take part in e-commerce activities for Bizim Mutfak & Kemal Kükrer, supporting the sales team in campaign processes, • Improve Ajinomoto Turkey's and its brands media presence with PR activities

Senior Assistant Brand Manager

• Feb 2020 - Mar 2022

Responsible for Soup and Dessert Categories of Bizim Mutfak; • Execute brand strategies and communication plans and create ideas for annual business and marketing plans • Define consumer insights and develop and implement the advertising strategies (ATL, BTL and digital) for soup and powder dessert category • Led and coordinated annual marketing budget for all categories • Managing market research studies, analyze, decide & propose the strategy accordingly • Follow the market… Show more Responsible for Soup and Dessert Categories of Bizim Mutfak; • Execute brand strategies and communication plans and create ideas for annual business and marketing plans • Define consumer insights and develop and implement the advertising strategies (ATL, BTL and digital) for soup and powder dessert category • Led and coordinated annual marketing budget for all categories • Managing market research studies, analyze, decide & propose the strategy accordingly • Follow the market dynamics and competition over research reports and prepare analysis based on research data (Nielsen, Ipsos, Retail Reports, HTP, BHT, Consumer Research etc.) • Execute and support product development activities, led packaging design projects, working closely with R&D, production, and procurement teams • Briefing Marketing/Advertising/Media/Packaging Design Agencies to plans and campaigns and following up the implementation; o Creative; TBWA o PR; Zarakol o Digital & Social Media; Nabz Media, Youthworks o Industrial Design; Orhan Irmak Design o Media Planning; OMD

Assistant Brand Manager

• Oct 2016 - Jan 2020

Within the scope of the FMCG, home cleaning product company and its brands Porçöz, Clenid • Assist and implement brand, marketing, innovation and communication strategies and marketing plans for the company • Led and coordinated annual marketing budget • Develop and implement the advertising strategies (ATL, BTL and digital) - Led 2017 & 2019 TVC and digital media campaign with the cooperation of third parties • Execute consumer research, qualitative and quantitative… Show more Within the scope of the FMCG, home cleaning product company and its brands Porçöz, Clenid • Assist and implement brand, marketing, innovation and communication strategies and marketing plans for the company • Led and coordinated annual marketing budget • Develop and implement the advertising strategies (ATL, BTL and digital) - Led 2017 & 2019 TVC and digital media campaign with the cooperation of third parties • Execute consumer research, qualitative and quantitative research, focus groups with Research Agencies (Ipsos, Futurebright, Kantar etc.) to determine consumer insights for brand/new categories • Taken a key role for the awards below; - 3 Effie Awards (2 Gold + 1 Bronze), Effie Turkey (2018, 2017) - 2 Awards (1 Felis + 1 Achievement), Felis Awards (2018) - 3 Bronze Awards, Crescent and Stars for Packaging Competition (2018, 2016) • Execute and support product development activities, led packaging design projects, working closely with R&D, production and procurement teams • Coordinate the launch plans of all brands • Coordinate for all the 3rd party relations including Advertising, Media, PR, Event, Social Media and Packaging Agencies - Creative; Happy People Project, Great - PR & Social Media; Goodworks - Industrial Design; Vena Design - Media Planning; Open Media • Follow the market dynamics and competition over research reports and prepare analysis based on research data (Nielsen, Ipsos, Kantar, Retail Reports, HTP, BHT, Adlab, etc.) • Cooperate with trade marketing & sales teams to drive field executions successfully • Develop and source/replicate merchandising and promotional materials Show less Within the scope of the FMCG, home cleaning product company and its brands Porçöz, Clenid • Assist and implement brand, marketing, innovation and communication strategies and marketing plans for the company • Led and coordinated annual marketing budget • Develop and implement the advertising strategies (ATL, BTL and digital) - Led 2017 & 2019 TVC and digital media campaign with the cooperation of third parties • Execute consumer research, qualitative and quantitative… Show more Within the scope of the FMCG, home cleaning product company and its brands Porçöz, Clenid • Assist and implement brand, marketing, innovation and communication strategies and marketing plans for the company • Led and coordinated annual marketing budget • Develop and implement the advertising strategies (ATL, BTL and digital) - Led 2017 & 2019 TVC and digital media campaign with the cooperation of third parties • Execute consumer research, qualitative and quantitative research, focus groups with Research Agencies (Ipsos, Futurebright, Kantar etc.) to determine consumer insights for brand/new categories • Taken a key role for the awards below; - 3 Effie Awards (2 Gold + 1 Bronze), Effie Turkey (2018, 2017) - 2 Awards (1 Felis + 1 Achievement), Felis Awards (2018) - 3 Bronze Awards, Crescent and Stars for Packaging Competition (2018, 2016) • Execute and support product development activities, led packaging design projects, working closely with R&D, production and procurement teams • Coordinate the launch plans of all brands • Coordinate for all the 3rd party relations including Advertising, Media, PR, Event, Social Media and Packaging Agencies - Creative; Happy People Project, Great - PR & Social Media; Goodworks - Industrial Design; Vena Design - Media Planning; Open Media • Follow the market dynamics and competition over research reports and prepare analysis based on research data (Nielsen, Ipsos, Kantar, Retail Reports, HTP, BHT, Adlab, etc.) • Cooperate with trade marketing & sales teams to drive field executions successfully • Develop and source/replicate merchandising and promotional materials Show less

Trade Marketing Executive

• Dec 2013 - Oct 2016

Within the scope of the Samsung IM channel (smart phones, tablets etc.) Field Force Management, • Prepare daily, weekly and monthly reports, including market share, sales and stock analyses for Samsung and competitor brands, • Follows market dynamics, making market research and competitor research, • Manage launching periods of Samsung and all merchandising activities, • Provide coordination between Samsung HQ (Retail Marketing) and Field Force, • Guide Field Force to plan… Show more Within the scope of the Samsung IM channel (smart phones, tablets etc.) Field Force Management, • Prepare daily, weekly and monthly reports, including market share, sales and stock analyses for Samsung and competitor brands, • Follows market dynamics, making market research and competitor research, • Manage launching periods of Samsung and all merchandising activities, • Provide coordination between Samsung HQ (Retail Marketing) and Field Force, • Guide Field Force to plan weekly Action Plans and new investment areas, • Follows return on investments of Field Force, • Follows targeting process of Promoters and Field Force (Retail Development Specialists, Field Team Leaders) and calculate success rates in line with KPI parameters, such as sales volume, store visit rates etc.), • Conduct campaigns for Field Force and Promoters. Show less Within the scope of the Samsung IM channel (smart phones, tablets etc.) Field Force Management, • Prepare daily, weekly and monthly reports, including market share, sales and stock analyses for Samsung and competitor brands, • Follows market dynamics, making market research and competitor research, • Manage launching periods of Samsung and all merchandising activities, • Provide coordination between Samsung HQ (Retail Marketing) and Field Force, • Guide Field Force to plan… Show more Within the scope of the Samsung IM channel (smart phones, tablets etc.) Field Force Management, • Prepare daily, weekly and monthly reports, including market share, sales and stock analyses for Samsung and competitor brands, • Follows market dynamics, making market research and competitor research, • Manage launching periods of Samsung and all merchandising activities, • Provide coordination between Samsung HQ (Retail Marketing) and Field Force, • Guide Field Force to plan weekly Action Plans and new investment areas, • Follows return on investments of Field Force, • Follows targeting process of Promoters and Field Force (Retail Development Specialists, Field Team Leaders) and calculate success rates in line with KPI parameters, such as sales volume, store visit rates etc.), • Conduct campaigns for Field Force and Promoters. Show less

Project Analyst

• Dec 2012 - Dec 2013

Within the scope of the Assistance in Strategic Management Consulting Services, • Marketing research, market structure analysis, market size determination, market share analysis, customer groups and segments • Competitive Analysis, Competition environment analysis (products and services, main rivalry areas, product benchmarking, capacity analysis, target customers, promotion methods and supply chain structures) • Prepare industrial sector reports • Building econometric models… Show more Within the scope of the Assistance in Strategic Management Consulting Services, • Marketing research, market structure analysis, market size determination, market share analysis, customer groups and segments • Competitive Analysis, Competition environment analysis (products and services, main rivalry areas, product benchmarking, capacity analysis, target customers, promotion methods and supply chain structures) • Prepare industrial sector reports • Building econometric models for target setting and forecasting, • Conducts SWOT Analysis for the clients. Show less Within the scope of the Assistance in Strategic Management Consulting Services, • Marketing research, market structure analysis, market size determination, market share analysis, customer groups and segments • Competitive Analysis, Competition environment analysis (products and services, main rivalry areas, product benchmarking, capacity analysis, target customers, promotion methods and supply chain structures) • Prepare industrial sector reports • Building econometric models… Show more Within the scope of the Assistance in Strategic Management Consulting Services, • Marketing research, market structure analysis, market size determination, market share analysis, customer groups and segments • Competitive Analysis, Competition environment analysis (products and services, main rivalry areas, product benchmarking, capacity analysis, target customers, promotion methods and supply chain structures) • Prepare industrial sector reports • Building econometric models for target setting and forecasting, • Conducts SWOT Analysis for the clients. Show less