Experience

Çiçeksepeti

• Türkiye
• Software Development
• 400 - 500 Employee

• Growth Product Marketing Manager

  • Aug 2023 - Present

• Growth Manager

  • Jan 2022 - Aug 2023

  Working with data and analytics to find actionable insights with Performance Marketing and CRM channels. Setting growth goals and campaign-channel specific KPIs, translating them into action plan, allocating budget accordingly and running strategic tests in order to constantly improve channel performance. Leading performance marketing and CRM teams.

• Conversion Optimization Executive (CRM)

  • Jan 2021 - Feb 2022

  Worked as a project owner of new marketing & CRM tech stack implementation Built and led the CRM team of CRM specialists and analysts, built together solutions to acquire and retain customers. Researched industry best practices and innovations and coordinate the implementation of new features while working closely with product and development tech teams. Developed and maintained automation journeys (email, push, sms, in-app message) that utilize multiple data sources to ensure relevant… Show more Worked as a project owner of new marketing & CRM tech stack implementation Built and led the CRM team of CRM specialists and analysts, built together solutions to acquire and retain customers. Researched industry best practices and innovations and coordinate the implementation of new features while working closely with product and development tech teams. Developed and maintained automation journeys (email, push, sms, in-app message) that utilize multiple data sources to ensure relevant and personalized customer lifecycle communication.

• Digital Growth Specialist

  • Apr 2017 - Jan 2021

  Istanbul, Turkey Responsible for managing digital marketing activities internationally; in Mexico, Spain, Italy, Portugal, Brazil, Russia and Turkey. Managing performance-driven search engine marketing campaigns on Google Ads, Bing and Yandex Planning, optimizing and A/B testing in Display and Facebook campaigns with both Facebook editor and FMPs Running app user acquisition and retargeting campaigns and sustaining relationships with Ad Networks and DSPs Managing relationships with local & global… Show more Responsible for managing digital marketing activities internationally; in Mexico, Spain, Italy, Portugal, Brazil, Russia and Turkey. Managing performance-driven search engine marketing campaigns on Google Ads, Bing and Yandex Planning, optimizing and A/B testing in Display and Facebook campaigns with both Facebook editor and FMPs Running app user acquisition and retargeting campaigns and sustaining relationships with Ad Networks and DSPs Managing relationships with local & global agencies and affiliates Working closely with tracking and analytics tools (Google Analytics, MMPs)



Deloitte Digital

• United States
• Business Consulting and Services
• 700 & Above Employee

• Digital Consulting Intern

  • Sep 2016 - Dec 2016

  Helped to create a web-based crowdsourcing platform for the leading telecommunication company of Turkey. During the project, followed the UX and UI processes and methods such as competitor analysis, audience definition, user scenarios, content survey, process flows, site map, wireframes, design, prototyping, and user testing.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Consulting Intern

  • Jun 2014 - Aug 2014

  Took part in the Kale Seramik project to analyze marketing and sales activities and detect development areas. The optimum staffing is determined by taking into account the existing processes and job-based descriptions dominated by sales and marketing departments.