Experience

EARTHRES

• United States
• Environmental Services
• 1 - 100 Employee

• Marketing Specialist

  • Jun 2016 - Nov 2021

  Pipersville, PA



Brother International Corporation

• Philippines
• Consumer Electronics
• 1 - 100 Employee

• GT - Advertising and Marketing Manager

  • Oct 2011 - Jun 2015

  Bridgewater, NJ Coordinated successful launch of GT-3 industrial garment printers and subsequent marketing efforts for the product line, contributing to record sales for the division in 2014. Manage all print and digital advertising, PPC, social advertising, website and PR program. Coordinate the creation of all assets through agency, while keeping within marketing budget and project timelines.

• Interim Sr. Marketing Specialist/Product Manager

  • Nov 2009 - Oct 2011

  Bridgewater, NJ Member of global committee to develop new international product tour video template for corporate website and syndication. Implemented product launch activities including development of cartons, POP materials, collateral and webpages for inkjet and laser printers. Facilitated sales and brand promotion through prompt and thorough response and follow up to pre-sales "Ask the Product Manager" online inquiries. Directed intern and new hies to get them acclimated on projects and corporate… Show more Member of global committee to develop new international product tour video template for corporate website and syndication. Implemented product launch activities including development of cartons, POP materials, collateral and webpages for inkjet and laser printers. Facilitated sales and brand promotion through prompt and thorough response and follow up to pre-sales "Ask the Product Manager" online inquiries. Directed intern and new hies to get them acclimated on projects and corporate policies. Prepared weekly office superstore sell-through analysis, competitive comparisons and analysis of customer reviews for use in marketing strategies and future product development.

• Accessory Manager

  • Jan 2004 - Feb 2005

  Bridgewater, NJ Managed multi-million dollar accessory line, developed licensed and Brother-branded sewing machine accessories and notions for distribution across dealer and mass channels. Tracked product sales and inventory within SAP. Facilitated promotion fulfillment, vendor partner relationships and interdepartmental communications. Spearheaded efforts to secure working product display in Walt Disney World's House of Innoventions.

• Marketing Specialist, Home Appliance Division

  • Jan 2002 - Dec 2003

  Bridgewater, NJ Implemented national print and television ad campaign. Obtained product placement on TLC Network's Trading Spaces television show. Worked with Disney, Brother Japan and Law Department to develop a licensed product rollout, attributing to record dealer sales and earning Brother the Disney Hardlines Vendor of the Year award. Awarded Employee of the Month, December 2002, for dedication and efforts in getting Disney branded products to market. Received the President's Award for Sales &… Show more Implemented national print and television ad campaign. Obtained product placement on TLC Network's Trading Spaces television show. Worked with Disney, Brother Japan and Law Department to develop a licensed product rollout, attributing to record dealer sales and earning Brother the Disney Hardlines Vendor of the Year award. Awarded Employee of the Month, December 2002, for dedication and efforts in getting Disney branded products to market. Received the President's Award for Sales & Marketing for two consecutive years, 2001 and 2002. Managed all facets of participation in over 18 regional and international tradeshows. Effectively communicated marketing information to national sales force. Generated budget, sales, order and inventory reports in SAP. Managed budget and forecasting reports.

• Marketing Assistant

  • May 1997 - Dec 2001

  Bridgewater, NJ Coordinated communications with agencies and vendors for the creation of product photography, ads, brochures and media placements. Developed and managed print media campaign. Wrote copy for press releases, packaging and print. Coordinated participation in three international trade shows. Managed department purchase order process.



Kemutec, Inc.

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Oct 1994 - May 1997

  Bristol, PA Designed and implemented print advertising campaign and brochure development, coordinated participation in national trade shows. Installed and managed marketing database and interfacing reporting software.



Tucker Arensberg, P.C.

• United States
• Law Practice
• 100 - 200 Employee

• Marketing Assistant

  • Mar 1993 - Aug 1994

  Pittsburgh, PA Designed and distributed monthly internal newsletter. Created advertisements, brochures and press releases. Acted as liaison to ad agency. Recorded business development activities, logged department expenses and reconciled with G/L. Maintained database of several thousand clients.