Pharmaceutical Marketing Specialist

• Jan 2008 - Present

Pharmaceutical Marketing Coach: Selling, Marketing and Management • Drove the development of best in class Field Force Management. • Provided regular, focused field coaching . • Provided and implemented training tools: initial training, training for launch of new products, training during cycle and sales meetings and training management overall • Management Coaching Pharmaceutical Marketing Coach: Selling, Marketing and Management • Drove the development of best in class Field Force Management. • Provided regular, focused field coaching . • Provided and implemented training tools: initial training, training for launch of new products, training during cycle and sales meetings and training management overall • Management Coaching

Sales and Marketing Director

• Apr 2006 - Oct 2008

OTC, Rx and Consumer Health. MARKETING EXPERIENCE • Communicated the global business vision to support excellent implementation of high quality tactical plans. • Developed and conducted comprehensive programs for the implementation of the Marketing plan process for Israel and EE. • Had in depth knowledge of the customer / marketplace and key dynamics • Devised overall marketing strategies and tactical planning • Oversaw implementation of marketing strategy: including product positioning, media campaigns, preparation of promotional materials, field testing, and sampling • Coordinated successful product launches • Conducted executive business presentations and prepared quarterly organizational meetings for all field representatives • Collected and analyzed marketing and product information • Negotiated with Medical Organizations, Physicians and Consumers. • Served as international liaison; responsible for Intra-company communications and regional marketing strategy • Supervised Product Manager as well as product development and Manufacturing • Responsible for Consumer and Public Relation activities • Directed clinical trials and initiated global contacts for product testing and approval SALES EXPERIENCE • Conducting highly preformed negotiation with sick founds and chains • Lead sells team to maximize achievement and ROI • Achieved sales targets and maximized productivity. • Monitored business performance and implemented performance improvement plans. • Communicated sales force strategy and objectives to field force management. • Defined performance expectations; provided leadership and motivation to the sales force. • Ensured continuity in sales teams in order to strengthen established customer relationships and to reinforce promotional activities. • Supervised staff recruitment, sales support and performance appraisals • Drove the development of best in class Field Force Management. Show less

Pharmachutical Marketing Capabilities Director Israel and EE

• Jan 2001 - Jan 2006

Training and development Director Israel and EE • Drove the development of best in class Field Force Management. • Provided regular, focused field coaching. • Provided and implemented training tools: initial training, training for launch of new products, training during cycle and sales meetings and training management overall Training and development Director Israel and EE • Drove the development of best in class Field Force Management. • Provided regular, focused field coaching. • Provided and implemented training tools: initial training, training for launch of new products, training during cycle and sales meetings and training management overall

Product Development and Marketing Manager

• Jan 1999 - Dec 2001

Areas of expertise: Cardiology, Oncology and Dietary Supplements Areas of expertise: Cardiology, Oncology and Dietary Supplements

Product Manager

• Jan 1995 - Jan 1999

Positions held: Product Manager; Product Specialist, Sales Supervisor and Sales Representative. Areas of expertise: Women’s health, CNS, DC and Antibiotics. FINANCE EXPERIENCE • Supervised budget and fiscal appropriations for multinational and regional corporations • Prepared business plans; including sales forecast, profit plans and cost estimate based on consumer trends and comparative market share • Managed product development from initiation to manufacture and responsible for all financial allocation associated with the project Show less

Sanofi diagnostic Product Specialist

• Jan 1993 - Feb 1995

Areas of expertise: Virology, Bacteriology, Endocrinology and Autoimmune diseases Areas of expertise: Virology, Bacteriology, Endocrinology and Autoimmune diseases

Clinical Research Assistant

• Jan 1991 - Dec 1993

Areas of expertise: Autoimmune diseases and Cancer PUBLICATIONS “Vitiligo Autoantibodies Are Effective against Melanoma,” CANCER Vol. 72 No. 8 Oct 1993. “Antigens and Antibodies in Malignant Melanoma," TUMOR Biol. 1994, 15: 188-202. Areas of expertise: Autoimmune diseases and Cancer PUBLICATIONS “Vitiligo Autoantibodies Are Effective against Melanoma,” CANCER Vol. 72 No. 8 Oct 1993. “Antigens and Antibodies in Malignant Melanoma," TUMOR Biol. 1994, 15: 188-202.

Sales Manager

• Jan 1990 - Jan 1993