Experience

TCL Communication

• China
• Consumer Electronics
• 500 - 600 Employee

• Brand Manager for Blackberry KeyOne

  • Jun 2017 - Present

  - Developed and launched integrated, multi-channel marketing campaigns that resulted in consistent sales increase.- Digital Media Plan Creation. Understanding of Programmatic / CRM / CPA / SEO- Led market launch of new products. Identified opportunities, researched new product possibilities and created campaigns generating profitable results.- Performed ongoing customer/market research to improve results of our sales promotions.- Directed the development and implementation of merchandising strategy resulting in consistent product presentation across all stores.

• Marketing Communication Manager for Alcatel brand (Russia & CIS)

  • Oct 2015 - May 2017

  - Developing, implementing and executing local marketing plans, branding strategies including the launch of the group’s new corporate identity. - Planning and running of all marketing events and special projects.- Online campaigns, web site, use of digital/social media- Writing marketing collateral for all communication channels.- Manage daily activities with PR, SMM and digital communications agencies.- Forecasting and managing budgets. Working to deadlines.- Evaluation and reporting.



Russian Association for Electronic Communications (RAEC)

• Russian Federation
• Technology, Information and Internet
• 1 - 100 Employee

• Project Manager

  • Feb 2015 - Oct 2015



Volkswagen Group Rus

• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Communications Leader for SEAT brand

  • Jun 2012 - Feb 2015

  - Leading and managing the proactive communication of all Russia & CIS corporate PR activities across the portfolio.- Develop corporate promotions and communications liaising with other departments- Generating positive media coverage through strategically planned PR, marketing, advertising, sponsorship, promotions, conferences and press days.- Development of strategic alliances with key industry bodies, including managing all sponsorship and award opportunities.- Managing of all corporate issues and crisis communications through effective handling of media relations.- Develop and implement the brand’s overall SM communication strategy.



Kia Motors RUS

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• PR manager

  • Apr 2010 - May 2012

  - Ensure the best press coverage for the brand in Russia - Plan and budget all PR activities of the brand on the annual basis- Develop and maintain effective business relationships with the number of national and regional media contacts to ensure the effective press coverage- Support launches, corporate events, make proactive recommendations to journalists, negotiate feature articles and monitor press reports- Follow-up press releases, press kits, events news, newsletters, etc- Organize Press events, press tours, face-to-face interviews and all local PR events. - Budget monitoring- Manage and generate interview requests- Collect information for reports to the HQ on a regular basis- Develop the press network



Eventum Premo MENA

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Senior Executive Account Manager

  • Jun 2008 - Apr 2010

  - Implementing strategic editorial placement and marketing activities for International brands.- Investigated and negotiated marketing brand development opportunities including advertising impact, reader offers,- Organising press days and press trips. - Monthly assesments of client’s strategy, managing client’s expectations, working to budgets and deadlines.- Leading and managing all promotions, retail events, product launches, press days and celebrity endorsement. - Implementing strategic editorial placement and marketing activities for International brands.- Investigated and negotiated marketing brand development opportunities including advertising impact, reader offers,- Organising press days and press trips. - Monthly assesments of client’s strategy, managing client’s expectations, working to budgets and deadlines.- Leading and managing all promotions, retail events, product launches, press days and celebrity endorsement.



IMA-Consulting

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Aug 2007 - May 2008

  Clients: Local Government, IT Clients: Local Government, IT



Fitness club X-fit

• PR Assistant

  • Jul 2006 - Aug 2006