Experience

Vanilla Vida

• Israel
• Food and Beverage Manufacturing
• 1 - 100 Employee

• VP Business Development & Marketing

  • Mar 2022 - Present

  Vanilla Vida is a fast-growing, vertically integrated Ag & FoodTech company that expands the use of natural vanilla and unleashes new flavor possibilities. Through controlled and patented growing and curing methods, Vanilla Vida can deliver the world's highest quality vanilla beans, in a reliable and sustainable manner. The company is starting with vanilla, but its core technologies can be applied to other crops and natural ingredients. My roles include: Active business development and sales management: exploring new markets, initiating connections with potential clients and partners, delivering international pitches, overseas representation, and more. In charge of all marketing communications, including company level-strategy, digital asset strategy & implementation (web, social, PR, video communication), across all media platforms. Ongoing contact with interested parties from all industries, including media, journalists, influencers and other companies from the food industry foodtech ecosystem. Show less



Strauss Group

• Israel
• Food and Beverage Services
• 700 & Above Employee

• Head of Communications & Public Relations

  • Dec 2018 - Mar 2022

  ● Lead the storytelling, content creation and production, for internal and external stakeholders, including customers, suppliers, investors, journalists, government sector and company employees. ● Build and execute external communication strategies for daughter companies and their various branches, including the group's Food-Tech hub 22 companies' portfolio. ●Work cross-portfolio to develop product positioning and messaging strategy: web sites content creation, advertising content strategy, digital marketing, social media&influencers campaigns. ●Marketing advisor for Strauss Food-Tech hub's startups - hands-on support in building pitches, managing PR, product launches and go-to-market strategy. ● Managed the communications and media relations for the group, its subsidiaries and brands: crisis management, initiating and accompanying media coverage, managed OS sectoral PR consultants. ● High-scale events production and content creation: professional conferences, product launches, opening trade events for analysts, launching new manufacturing facilities, meetups, etc. Manage multiple external service providers. ● Executives public speaking mentorship: presentation skills and media training for the group's executives. ● Received Strauss Award of Excellence – given for my first-year achievements: raising the company's organic coverage by 46% and reaching an exposure value of 19.6M NIS, improving the positive sentiment rate in press coverage and company's ranking in the BDI index of the "Best Companies to Work for" and Globes "Israeli Brands Ranking". Show less



Walla!

• Israel
• Technology, Information and Internet
• 200 - 300 Employee

• Senior Broadcast News Editor

  • Dec 2016 - Dec 2018

  ● Acted as Chief Editor for a daily news edition and weekly high-profiled interviews show. ● Managed live international broadcasts, including special coverage events such as Trump's visit to Israeli and the opening of the US embassy in Jerusalem, Paris elections, Eurovision song contest, etc. ● Nurtured business relations with spokespersons and senior officials in Israel and abroad. ● Managed a team of 5. ● Acted as Chief Editor for a daily news edition and weekly high-profiled interviews show. ● Managed live international broadcasts, including special coverage events such as Trump's visit to Israeli and the opening of the US embassy in Jerusalem, Paris elections, Eurovision song contest, etc. ● Nurtured business relations with spokespersons and senior officials in Israel and abroad. ● Managed a team of 5.



Channel 10 News Israel

• Israel
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Vice Executive Editor

  • Jun 2014 - Dec 2016

  ● Managed a team of 20 reporters in daily work, reports and lead gathering. ● Worked to maximize reporters' and photographers' team efficiency and performance. ●Managed the creation of content for the coverage of: 2014 operation in Gaza, Israel's elections 2015, Nov. 2015 Paris attacks, Rio 2016 Olympics, US 2016 elections. ● Managed a team of 20 reporters in daily work, reports and lead gathering. ● Worked to maximize reporters' and photographers' team efficiency and performance. ●Managed the creation of content for the coverage of: 2014 operation in Gaza, Israel's elections 2015, Nov. 2015 Paris attacks, Rio 2016 Olympics, US 2016 elections.



"Virtual Studios" Green Screen Studio

• Tel Aviv Area, Israel

• Executive Producer

  • 2012 - 2014



Israel Defense Forces

• Israel

• Officer and Commander-MAGAL unit

  • 2007 - 2010