Experience

Attitude Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2020 - Present



Publicis - 3rd largest global group in communication

• Account Manager - Brand

  • Sep 2015 - Jan 2019

  (Chrysler: the agency's largest client)- Realized the brand management and strategic development for Chrysler/FCA Canada (Chrysler, Dodge, Jeep, Ram, Fiat, and Alfa Romeo), the agency’s largest client.- Acted as the resource person for the agency’s clients and internal partners, such as the strategy, creation, production, and studio teams. - Served as the pivot between clients and Publicis’ external partners: Toronto and Windsor divisions, lawyers, printers, suppliers, and media agencies.- Ensured a proactive management of the calendar, communication plans, budgets, and creation briefs. - Orchestrated the launch of advertising campaigns in print, television, radio, digital, and social media. - Performed the management of sponsorships: La Voix Junior, Tout le monde en parle, Bye Bye, NHL, NFL, Super Bowl.- Participated in the recording of advertising messages in studio and in filming La Voix Junior and Vol 920.- Conducted performance surveys: took stock of the results and challenges that were overcome by meeting with partners and collaborators.- Supervised the development of commercial agreements: o Sponsorship – Jeep/Remparts Activation at the Videotron Centre o Sponsorship – Ram/Rouge et Or Activation at the TELUS Stadium.- Ensured brand visibility at the Montreal and Quebec City Auto Shows. - Ensured a successful launch of the brand-new Pacifica model: a multi-divisional project with a large marketing budget, which spanned several months and included an original shoot for La Voix Jr in TVA’s studios.

• Account Manager - Retail

  • Aug 2014 - Sep 2015

  - Presented new marketing strategies to our regional clients.- Conceptualized advertising materials both in French and English and proceeded to rewrite as necessary and adapted them to the markets and media. - Supervised and managed the monthly print, television, radio, and digital campaigns: 45 weekly and 12 daily newspapers, advertising inserts, wraps, and DPS, OOH, and La Presse +.- Coordinated and ensured the uniformity of campaigns media. - Mastered the legal nomenclature of agreements, ensured the clauses were respected, and got the creations approved.



Rouge Media

• United Kingdom
• Artists and Writers

• Account Executive

  • Jun 2014 - Aug 2014

  - Canvassed potential clients and expanded the firm’s network during professional presentations in front of the heads of important firms. - Increased the advertising sales revenue of over $35,000 of Rouge Beauty’s national network within the first month.- Developed innovative proposals that positioned Rouge Media Group beyond competitors.- Prepared and curated presentations to obtain an elegant rendering. - Analyzed the state of new clients’ advertising campaigns in Rouge Beauty’s national network and presented reports. - Developed visibility or growth strategy plans that met the realities of each client.

• Marketing and Sales Coordinator

  • Feb 2014 - Jun 2014

  - Coordinated clients’ advertising campaigns and events and acted as the liaison agent between different partners and production establishments. - Managed internal communications.- Produced various campaign reports for Rouge Media network partners. - Supported representatives of the various networks. - Aproached potential customers to expand the firm's networks and conducted weekly competitive reviews.



HOMEOCAN

• Canada
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2013 - Feb 2014

  - Supervised a team of representatives and directed group efforts. - Produced and presented reports to the team of French and English-speaking representatives. - Produced French and English advertising material (Monthly newsletters, catalogs, product listings, mailings).- Carried out market research and communication plans for Essencia and Nature Beauté Santé brands.- Ensured brand visibility at different shows: Parents and Kids Fair.- Approved the content published on social media. - Participated in the creation of the US website and the recording of original promotional videos (Youtube).- Tripled the number of followers on the Kids 0-9 page.- Created an original concept (in December) for a store in Toronto, to promote the products.



HEC Montreal

• Canada
• Higher Education
• 700 & Above Employee

• HEC Montreal Representative (FRANCE)

  • 2011 - 2011

  Salon des Grandes Écoles de Paris- Participated in promoting HEC Montreal to future students.- Presented the School and its differents programs.- Produced a supply and demand analysis. Salon des Grandes Écoles de Paris- Participated in promoting HEC Montreal to future students.- Presented the School and its differents programs.- Produced a supply and demand analysis.



Gestion Novatis

• Canada
• Consumer Goods
• 1 - 100 Employee

• Brand Ambassador

  • May 2009 - Sep 2009

  - Exceeded sales targets.- Maximized the visibility of different brands with a series of promotional activities.- Ensured a good coordination with the branch’s administration.- Filled out reports on the promotions’ results. - Exceeded sales targets.- Maximized the visibility of different brands with a series of promotional activities.- Ensured a good coordination with the branch’s administration.- Filled out reports on the promotions’ results.