Experience

dueto

• Brazil
• Restaurants
• 1 - 100 Employee

• Product Marketing Manager

  • Dec 2020 - Present

  Dueto helps startups collaborate to uncover talent in their networks, and match people with their dream job. Established and managed the company's product marketing and growth team. Through collaboration with cross-functional teams, I lead every stage of the product's marketing journey, including positioning, messaging, competitive intelligence, sales enablement, offline and online marketing communications, GTM and launch, leading to a double-digit yearly growth. Dueto helps startups collaborate to uncover talent in their networks, and match people with their dream job. Established and managed the company's product marketing and growth team. Through collaboration with cross-functional teams, I lead every stage of the product's marketing journey, including positioning, messaging, competitive intelligence, sales enablement, offline and online marketing communications, GTM and launch, leading to a double-digit yearly growth.



Codex Systems Ltd.

• Canada
• Construction

• Head Of Marketing

  • Mar 2019 - Present

  Managed company's end-to-end marketing, for both B2B, B2C and B2B2C products: • Led cross-functional teams (product, R&D, and sales) to develop and implement marketing strategy and multi-channel campaigns, resulting in 35% year-over-year sales improvement and 28% improvement in net promoter score (NPS). • Hands-on experience in developing online and offline marketing collaterals across multiple channels (social media, email marketing, content, web pages, etc). • Core responsibilities consisted of seeking growth opportunities, building GTM strategies, developing products massaging, positioning and user flow. • Led content and SEO efforts on blog posts and landing pages. Increased new users’ organic traffic by 154% in 6 months. • Led re-shape of a superior customer experience. Increased average qualified leads by 55% in 3 months. Show less



GKH Law Offices: Gross, Kleinhendler, Hodak, Halevy, Greenberg & Co.

• M&A Associate

  • Feb 2016 - Mar 2019

  Represented public companies, private companies and investors in financing and M&A transactions in various forms and scopes, from term sheet to closing. Advising public companies traded in Israel in complex securities and corporate legal matters. Represented public companies, private companies and investors in financing and M&A transactions in various forms and scopes, from term sheet to closing. Advising public companies traded in Israel in complex securities and corporate legal matters.



GKH Law Offices

• Legal Intern

  • Sep 2014 - Aug 2015

  M&A department. Specialized in securities and corporate law. M&A department. Specialized in securities and corporate law.



Israel Securities Authority

• Capital Markets
• 100 - 200 Employee

• Analyst

  • Mar 2014 - Aug 2014

  Conducted economic research, including data mining for financial analysis of Israeli public companies. Conducted economic research, including data mining for financial analysis of Israeli public companies.


Knesset
• Israel
• Government Administration
• 200 - 300 Employee
• Counselor

  • Oct 2011 - Jun 2014