Experience

Ruchi Hi-Rich Seeds Pvt. Ltd.

• India
• Agriculture, Construction, Mining Machinery Manufacturing
• 1 - 100 Employee

• Digital Agronomist

  • May 2023 - Present

  Creating Website Content. Farmer App Content Creation. Social Media Handling. Customer Engagement Campaign. Crop Combo Creation. Crop POP Creation. Advisory Video Making. WhatsApp Campaign. Digital Poster Content Creation. Sales and Marketing Team Coordination. Creating Website Content. Farmer App Content Creation. Social Media Handling. Customer Engagement Campaign. Crop Combo Creation. Crop POP Creation. Advisory Video Making. WhatsApp Campaign. Digital Poster Content Creation. Sales and Marketing Team Coordination.



Gramophone

• India
• Internet Publishing
• 200 - 300 Employee

• Area Development Manager

  • Nov 2022 - May 2023

  ✨Area Development:- Observe and identify high potential areas in 12 areas add clusters in that area as the company expands, and close out areas with low potential from the work area. ✨Agronomy Training:- To provide agronomy training to 12 territory managers and 84 Village representatives in 12 territories as per crop stage per month. Land Preparation, Variety Selection, Production Technology, Seed Rate, Seed Treatment, Manure and Fertilizer, Nutrient Management, Irrigation Management, Weed… Show more ✨Area Development:- Observe and identify high potential areas in 12 areas add clusters in that area as the company expands, and close out areas with low potential from the work area. ✨Agronomy Training:- To provide agronomy training to 12 territory managers and 84 Village representatives in 12 territories as per crop stage per month. Land Preparation, Variety Selection, Production Technology, Seed Rate, Seed Treatment, Manure and Fertilizer, Nutrient Management, Irrigation Management, Weed Management, Disease and Pest Management. ✨Conduct meetings:- Organizing village meetings with your team and visiting village meetings from time to time. Introducing the company to farmers in Village Meetings, giving product information, and providing technical information. Also finally listening to the problems of farmers and solving them etc. ✨Field Visit:- Visiting farmers' fields and inspecting their crops. After inspection, inform the farmers about the condition of the crop and inform them about control measures, etc. ✨Team Leadership:- Directly managing a high-performing team of professionals in the B2C. ✨Market Expansion: Successfully expanded B2C vertical in assigned area, achieved significant growth by onboarding retail partners, and increased revenue by 2x. ✨In-House Brands:- Played a key role in uplifting the input business with new brand launches leading to a significant 5X growth in private label sales contribution. ✨B2C Development:- Innovatively established B2C business at the grassroots farmer level, leveraging online and offline channels. This initiative led to a significant 2x increase in revenue and significantly improved farmer wallet share and retention. ✨Increased profitability:- Earnings Before Interest, Taxes, Depreciation, and Amortization profitability achieved through targeted interventions and strategic improvements in B2C operations.

• Digital Agronomist

  • Dec 2021 - Nov 2022

  📱App Content Creation:- Creating advisory content for the Gramophone application. Creating product descriptions. Planning monthly app product banner. Enable/disable design on the app. Creating monthly app offers. sending app notifications. Highlighting monthly products. Creating crop-wise combo, etc. 🗞️Newspaper Content Creation:- Creating crop-wise advisory for Gramophone Monthly News Paper “Gramophone Uday”. Giving information about government schemes etc. 👨🏻‍🌾Customer Engagement… Show more 📱App Content Creation:- Creating advisory content for the Gramophone application. Creating product descriptions. Planning monthly app product banner. Enable/disable design on the app. Creating monthly app offers. sending app notifications. Highlighting monthly products. Creating crop-wise combo, etc. 🗞️Newspaper Content Creation:- Creating crop-wise advisory for Gramophone Monthly News Paper “Gramophone Uday”. Giving information about government schemes etc. 👨🏻‍🌾Customer Engagement Campaign:- Creating and sending daily advisory SMS. Sending SMS of offers and schemes etc. Sending wishing SMS on festivals. Sending product promotion SMS etc. The SMS Campaign increased the conversion rate by 50%. This was a huge success. 📲Interactive Voice Response (IVR) Campaign:- Targeting non-buyer and non-retained users through the IVR campaign and generating leads by giving information about the offer scheme. Its conversion rate was 35%, this was a huge achievement. 📲Outbound Campaign:- Through the outbound campaign, giving such data to the call center team on which there is a good response at the time of the campaign, like on attack of thrips in onion crop, connecting the target user with the outbound campaign. 🫴🏻Planning offers:- Plan and run offers as per festivals to increase sales tremendously in a given time. Great Gramophone Dhamaka:- Sales worth Rs 4.5 crore were made under this offer in 2 months. 📹Advisory Videos:- Preparing content and shooting videos for all videos from sowing to harvesting of crops. ⚡Social Media Handling:- Facebook and Instagram content creation and uploading posts. 👉🏻YouTube Handling:- Creating and uploading YouTube videos. Doing YouTube analytics and increasing Likes, Shares, and Subscribers.



BharatAgri

• India
• Farming
• 100 - 200 Employee

• Contact Marketing Specialist

  • Jun 2021 - Dec 2021

  Digital Marketing. Digital Agronomist. Content Marketing. Online Content Creation. Online Sales Management. Video content creation. Influencer Marketing. YouTube handling. Agronomist. App content creation. Social media content creation. Copywriting. Product Catalog Creation. Customer Engagement. YouTube Live, Live, Zoom Classes. Google Meet Live Classes. Crop POP Creation. Digital Marketing. Digital Agronomist. Content Marketing. Online Content Creation. Online Sales Management. Video content creation. Influencer Marketing. YouTube handling. Agronomist. App content creation. Social media content creation. Copywriting. Product Catalog Creation. Customer Engagement. YouTube Live, Live, Zoom Classes. Google Meet Live Classes. Crop POP Creation.



AgroStar

• India
• Software Development
• 700 & Above Employee

• Content Writer

  • Jun 2017 - Jun 2021

  Digital Marketing. Digital Agronomist. Content Marketing. Online Content Creation. Online Sales Management. Video content creation. Influencer Marketing. YouTube handling. Agronomist. App content creation. Social media content creation. Copywriting. Product Catalog Creation. Customer Engagement.

• Marketing Associate

  • Jun 2017 - Jun 2021