Gaitri Loke

Corporate Communications Manager at Reifenhäuser India Marketing Private Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Experience

    • India
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Corporate Communications Manager
      • Jul 2022 - Present

      - Develop and implement strategic communication plans that align with the company's overall goals and objectives. - Effectively manage and maintain relationships with clients, partners, media outlets, vendors, and other relevant parties. - Oversee and coordinate marketing campaigns, including the successful execution of product launches and digital marketing strategies. - Take responsibility for managing the communication budget, allocating resources efficiently and effectively to achieve desired outcomes. - Collaborating with international clients to oversee and manage social media promotion and exhibition coordination activities. - Represent the company at various exhibitions and events, acting as a brand ambassador and networking with industry professionals. Show less

    • India
    • Machinery Manufacturing
    • 100 - 200 Employee
    • Marketing & Corporate Communication Executive
      • Jun 2017 - Jun 2022

      Responsibilities: - Planned, organized, and implemented ATL, BTL and digital marketing strategies. - Managed all corporate marketing functions, including brand management, product launch, advertising, marketing collaterals, and events. - Maintain & update company's corporate website. - Manage and build presence on Social media - Support Sales team with lead generation as well as client’s proposal and presentation. - Planned and managed meetings and conferences to advance the strategies and goals of the marketing department and agency. - Managed and participate in domestic and international trade shows. - Designed sales and marketing collateral, for print and online sales teams. - Managed email sends and newsletters increasing brand awareness and client email database. - Manage leads from multiple sources and update database on Netcore software. - Organized and distributed press releases and communicated with the media. - Coordinate all employee events, community involvement events, press releases, and marketing campaigns. - Responsible for billing and allocation of payments - Coordinating with vendors for new gifts options and managing stock. - Coordinate with Photographer for taking new machine photos & videos in Factory and store in database. - Planning Demo events at Factories Daman & Pune. Product Launch: - Worked on Launch of new brand – Battrixx (Lithium Ion Battery Packs) - Participated in the branding of the new company logo, website, online product pages, presentations, product collateral, and tradeshow materials. - New business generation through internet marketing, social media and direct marketing strategies. - Worked as part of product development team providing creative brand representation and advertising campaigns for new products. - Managed e-mail campaign tracking and reporting for development of future campaigns. - Participated in Auto Expo the Motor Show 2020. Show less

    • India
    • Real Estate
    • 100 - 200 Employee
    • Senior Executive - Marketing
      • Aug 2014 - Nov 2016

      Marketing Initiatives: - Expertise in directing organisations in the visioning of a Marketing Strategy, creating and positioning brands, determining strategic business direction executing plans. - Conducting competitor analysis to track the market trends. - Coordinating with creative agencies for developing communication plan based on specific media objectives. - Arranging & executing major events to boost brand awareness in the market - Carrying out monthly performance tracking of all marketing avenues - Executing E-mail & SMS marketing programs. Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Executive
      • Jan 2012 - Aug 2014

      Responsibilities: - Manage company's website. - Search Engine Optimization via blogs/ Facebook/LinkedIn/ Twitter/ Pinterest and many more. - Design, coordinate, implement and manage online communication projects with responsibilities that include social media advertising, customer acquisition, brand awareness and Online Reputation Management. - Create a comprehensive social media strategy to increase visibility and generate leads. - Experiment with new and alternative ways to leverage social media activities - Proactively work with Creative and PR team to ensure successful campaigns that meet or exceed goals. - Updating regularly company's campaign info on various advertising news portals such as Afaqs, All About Outdoor Advertising and many more. - Appointing, Mentoring and Training Interns Show less

  • ADWIZ MARKETING PVT LTD
    • Mumbai Area, India
    • Promoter
      • May 2009 - Jun 2009

      - Coordinating Event - Plan its Logistics - Demonstrate and explain products - Interacting with the Customers - Developing Public Relation Project handled - Gowardhan – GO Cheese, Skin Care Clinic – Kaya Skin Clinic, PepsiCo – Kurkure - Coordinating Event - Plan its Logistics - Demonstrate and explain products - Interacting with the Customers - Developing Public Relation Project handled - Gowardhan – GO Cheese, Skin Care Clinic – Kaya Skin Clinic, PepsiCo – Kurkure

Education

  • Smt. K.G. Mittal Institute Of Management Information Technology and Research
    MBA, Marketing
    2010 - 2012

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