Experience

BRUNATE Calzaturificio S.p.A.
• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee
• US Sales Representative - BRUNATE

  • May 2022 - Present

GRM
• Advertising Services
• 1 - 100 Employee
• Merchandising, Sales & Client Development: Footwear, Apparel & Accessories

  • Jan 2019 - Apr 2021


HUNTER

• Ireland
• Public Relations and Communications Services

• Executive Sales Director

  • Sep 2010 - Jan 2019

  Managed sales of all footwear and accessories at Hunter Boot USA and was responsible for six account executives. Promoted sales generation to approximately $60 Million with key partners; these included Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Dillard’s, Neiman Marcus, Von Maur, Belk, and Zappos; also personally developed essential relationships, pertaining to the business, which consisted of over 300 independent retailers. Elevated revenue and profitability through a comprehensive understanding of individual accounts and margin analysis, this also entailed personal drive, sales monitoring, and innovative thinking, results: 20% YOY growth for five consecutive years. Organized teams in the expansion of tools that supported sales and distribution strategies and programs to meet or exceed established financial plans. Partnered with essential stakeholders to assist with the development of the brand’s annual US sales budget key accounts, independents and off-price sales plans for men, women, and kids for all categories. Determined financial budgets, product, and sales forecasts, strategic sales planning, and brand positioning for the wholesale division. Coordinated with e-commerce sales to manage assortment and align strategies for the US wholesale marketplace. Worked alongside CEO in forecasting sales, monthly goals, markdown, and margin projections by account. Collaborated with US & UK marketing team on ‘in-store excellence” strategies, usage of brand assets and co-op budget dollars. Attended bi-annual global conferences in London to determine US wholesale forecast. Prepared all retail sales analysis, WOS, and selling modules by account. Managed logistics, and the execution for trade shows, which included FN platform, Outdoor Retailer, Atlanta Shoe Market, and Sole Commerce by coordinating the team, product, and merchandising assortment, which, in turn, generated approximately 15% of annual revenue. Show less



FURLA

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Director

  • Jul 2005 - Jun 2010

  Established key contacts with industry leaders and opened six significant accounts, in the first year, across the US, which included thirty specialty stores totaling an additional 51 new points of distribution. Quarterly travel to Italy for merchandising, pricing and forecast meetings to determine assortment and wholesale purchases for US distribution. Managed and determined budgets, forecasts, strategic planning and brand positioning for wholesale and Duty-Free accounts in the U.S., Canada, and Latin America. Independently launched US corporate gift program, securing Furla product with incentive programs at American Express Membership Rewards. Show less



MTG Germany

• Germany
• Apparel & Fashion
• 1 - 100 Employee

• National Director of Sales and Business Development CAMBIO

  • Apr 2002 - Dec 2004

  Increased sales by 40% from $8M to $11.2M by setting new order standards, merchandising, streamlining selling materials, increasing delivery flow and expanding the product range. Successfully and independently managed all aspects of the New York based sales office consisting of five account executives, sales support team, and six territory representatives throughout the US. Increased sales by 40% from $8M to $11.2M by setting new order standards, merchandising, streamlining selling materials, increasing delivery flow and expanding the product range. Successfully and independently managed all aspects of the New York based sales office consisting of five account executives, sales support team, and six territory representatives throughout the US.



Holland & Holland

• 1 - 100 Employee

• Director of Sales

  • Jan 2000 - Jan 2002

  Launched, coordinated and managed the sales and development of the wholesale business for all product lines. Initiated, determined and approved placement of Holland & Holland clothing and accessories in luxury catalog, VIVRE, which generated a 30 % increase in revenue after the first issue. Also responsible for developing fit guidelines for men and women based on research and analysis of proven products, which increased sales by 17 %. Launched, coordinated and managed the sales and development of the wholesale business for all product lines. Initiated, determined and approved placement of Holland & Holland clothing and accessories in luxury catalog, VIVRE, which generated a 30 % increase in revenue after the first issue. Also responsible for developing fit guidelines for men and women based on research and analysis of proven products, which increased sales by 17 %.