Experience

Timeline®

• Switzerland
• Biotechnology Research
• 1 - 100 Employee

• Head of Skincare North America

  • Oct 2022 - Present

  Leading the launch of Timeline's new skin health business in North America timelinenutrition.com/shop/skincare Leading the launch of Timeline's new skin health business in North America timelinenutrition.com/shop/skincare



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager, Shea Moisture

  • Sep 2021 - Oct 2022

  • Oversaw Unilever’s textured hair portfolio including operational management of Shea Moisture brand and launch of new Madam CJ Walker brand • Led Masterbrand initiatives across all Sundial categories managing team of three associates

• Senior Brand Manager, Dove

  • Jun 2019 - Sep 2021

  • Led $400M U.S. deodorant business for Dove, reporting into US Deodorants VP and Global Dove Deodorant VP, and managing a blended local and global team of one manager and three associates • Managed and deployed $45M in working media in addition to leading activity across PR, in-store activation, couponing, and trade • Responsible for delivering top and bottom-line financial targets as well as overseeing long-term strategy and 3-year innovation plan for U.S market

• Brand Manager, Suave

  • Mar 2018 - Jun 2019

  • Held sole responsibility for managing the Suave body wash, body lotion, and deodorant businesses in the U.S., covering all aspects from long-term strategy to day-to-day operations and leading a team of two associates • Conceived of and managed multiple innovation projects across all three categories while also leading customer sell-in, forecasting, national media planning, in-market activations, and maintaining P&L ownership • Returned body wash and deodorant business to growth… Show more • Held sole responsibility for managing the Suave body wash, body lotion, and deodorant businesses in the U.S., covering all aspects from long-term strategy to day-to-day operations and leading a team of two associates • Conceived of and managed multiple innovation projects across all three categories while also leading customer sell-in, forecasting, national media planning, in-market activations, and maintaining P&L ownership • Returned body wash and deodorant business to growth, delivering +8.2% USG in H1 2019

• Brand Manager, Breyers

  • Oct 2015 - Feb 2018

  • Led major relaunch of Breyers Blasts range, valued at $175M. Project included creation of new sub-platform featuring four SKUs, re-formulation of nine existing products, major graphics redesign for full line, contract negotiations with four separate co-brand partners, and development of multi-channel marketing campaign supported by $10M in media. Played instrumental role in customer sell-in, conducting extensive market research and crafting customer decks • Spearheaded development of… Show more • Led major relaunch of Breyers Blasts range, valued at $175M. Project included creation of new sub-platform featuring four SKUs, re-formulation of nine existing products, major graphics redesign for full line, contract negotiations with four separate co-brand partners, and development of multi-channel marketing campaign supported by $10M in media. Played instrumental role in customer sell-in, conducting extensive market research and crafting customer decks • Spearheaded development of Super Premium innovation roadmap for total Unilever Ice Cream portfolio 2018-2020 • Led strategic development and scoping for all 2018 Breyers projects and final launch approval for all 2017 Breyers projects, acting as line manager for two full-time associates and an intern

• Associate Brand Manager, Suave Hair

  • Sep 2014 - Oct 2015

  • Led launch of all Suave Professionals 2016 innovation, including 18 SKUs across 3 new platforms • Key responsibilities included formula, pack, and claims development, as well as crafting trade story, building business case, and developing TV, print, and digital communication



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Associate Brand Manager, Coppertone

  • Jan 2014 - Sep 2014

  • Held sole responsibility for management of A+D diaper rash brand, reporting directly to Skincare Director and managing media plan, consumer activation, S&OP, budget and innovation • Managed digital and social media for Coppertone, leading the launch of company’s first ever Buzzfeed and Poptent partnerships. Both significantly exceeded benchmarks for engagement and social sharing • Developed long-term strategic plan for Coppertone Tanning and Bain de Soleil businesses

• Associate Brand Manager, Dr. Scholl's

  • Aug 2012 - Jan 2014

  • Assisted in conceptualizing, planning, and executing re-launch of brand as Dr. Scholl’s DreamWalk in 2014 including selecting new consumer target, brand name, product mix, package structure, and package graphics • Led development and execution of DreamWalk launch plan including media plan, consumer activation, word-of-mouth programs, and retail display support • Managed monthly S&OP and budget for entire Dr. Scholl’s brand • Led PR efforts across master brand, including the planning… Show more • Assisted in conceptualizing, planning, and executing re-launch of brand as Dr. Scholl’s DreamWalk in 2014 including selecting new consumer target, brand name, product mix, package structure, and package graphics • Led development and execution of DreamWalk launch plan including media plan, consumer activation, word-of-mouth programs, and retail display support • Managed monthly S&OP and budget for entire Dr. Scholl’s brand • Led PR efforts across master brand, including the planning and execution of several high-profile media events



L.E.K. Consulting

• United States
• Business Consulting and Services
• 700 & Above Employee

• Senior Associate Consultant

  • Jul 2009 - Jul 2010

  • Built multiple forecast and valuation models to guide client investment and M&A decisions • Led pricing analysis and competitor benchmarking project for major body wash brand • Conceptualized, wrote and analyzed nine consumer surveys across multiple CPG categories

• Associate

  • Jul 2007 - Jul 2009

  • Developed growth forecasts and market sizing analyses for numerous consumer product categories • Conducted primary research to understand trade support, competitive dynamics and shopper behavior