Experience

Advantech B+B SmartWorx

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Business Strategy Analyst

  • Jan 2019 - Present

• Vice President of Marketing

  • May 2017 - Jan 2019

• Vice President of Marketing and Sales Operations

  • Feb 2015 - May 2017

  Global Marketing and Brand Development. Drive awareness and customer engagement with new B+B SmartWorx brand of products for Industrial Internet of Things applications. Coordinate creative, media and PR teams to develop consistent positioning for thought leadership in key technology areas. Develop content driven, segmented marketing programs for multiple product based user profiles. Use data analytics to validate marketing spend, customer acquisition and retention programs. Lead global Channel Partner engagement and market development programs, including Inside Sales, Customer Service and Technical Services support teams. Show less

• Director of Marketing

  • Feb 2014 - Feb 2015

  Global brand position and messaging. Communicate the evolution of B&B from a transactional, products business to an innovative product and solutions enabler for M2M and Internet of Things applications. Optimize marketing tactics to support legacy business. Develop content driven lead generation programs for targeted market segments. Use data-driven analytics to set marketing spend and focus areas for Marketing Operations team. Oversee CRM enhancement projects, and Channel Partner support initiatives. Coordinate global PR teams for consistency in brand messaging and improvement in B&B's position as a thought leader in key product/application areas. Show less

• Marketing Operations Manager

  • Jan 2013 - Feb 2014

  Manage marketing team deliverables to the organization and to the market. Inclusive of print and digital creative and collateral; lead generation, nurturing and response analytics. Coordinate PR and brand initiatives, Channel Partner support programs, new product releases and related Marcom. Responsible for Marketing systems use and deployment including Marketing database, CRM, Marketing Automation, website analytics and key business dashboards.

• Circulation/Database Marketing Manager

  • Jan 2008 - Jan 2013

  Manage catalog circulation for new customer acquisition and customer retention. Lead management and reactivation marketing. Provide database segmentation and analytics for business development and external channel support. Special marketing projects include technical content development, public relations and new product launch support.



Call Center Clinic

• VP - Operations Services

  • Aug 2002 - Jun 2007

  Designed and set up new call center operations, reviewed and restructured existing operations performing below desired metrics. Designed and set up new call center operations, reviewed and restructured existing operations performing below desired metrics.



JC Whitney

• Retail
• 1 - 100 Employee

• Director of Customer Service; Director of Marketing Operations

  • 2001 - 2002

• Director of Operations Marketing/Customer Relations

  • 1997 - 2002

  Contact center management for inbound consumer catalog supporting both sales and service. Responsibilities included call forecasting, budgeting and operations planning. Designed a new, 308 station call center and transition plan that replaced outdated facility. Developed a new operations strategy to support other catalog companies during non-peak season; generating additional net income and reducing employee turnover.



Consolidated Market Response

• Director of Operations

  • 1993 - 1997

  Operations Management of a three center, 300 seat call center service bureau handling inbound, outbound and integrated marketing campaigns. Implemented national award winning quality assurance programs. Primary clients were in telecommunications and catalog. Operations Management of a three center, 300 seat call center service bureau handling inbound, outbound and integrated marketing campaigns. Implemented national award winning quality assurance programs. Primary clients were in telecommunications and catalog.