Gail Bourque
Marketing Content Consultant at Geneia- Claim this Profile
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Bio
Experience
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Geneia
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Content Consultant
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Apr 2016 - Present
Collaborates on the creation of a variety of marketing content, including sales pitch decks, field enablement tools, messaging materials, blogs, employee profiles, brand imaging and client knowledge articles, white papers, case studies, product marketing collateral, print ads, direct mail, and other various marketing elements needed for campaigns. Collaborates on the creation of a variety of marketing content, including sales pitch decks, field enablement tools, messaging materials, blogs, employee profiles, brand imaging and client knowledge articles, white papers, case studies, product marketing collateral, print ads, direct mail, and other various marketing elements needed for campaigns.
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Bourque Communications
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Manchester, NH
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Marketing Communications and Design Specialist
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Jul 2015 - Apr 2016
Project Management and Contract Marketing Communication and Design Services Provided short term contract clients with marketing communication and design services including multi-media marketing plans and social media products; Design for new branding initiatives and editing of current in-house promotional flyers and content/copy edits on sales collateral and website administration. Project Management and Contract Marketing Communication and Design Services Provided short term contract clients with marketing communication and design services including multi-media marketing plans and social media products; Design for new branding initiatives and editing of current in-house promotional flyers and content/copy edits on sales collateral and website administration.
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Liberty Mutual Insurance
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United States
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Insurance
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700 & Above Employee
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Digital Media Production Analyst
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Jun 2014 - Jun 2015
Contract Position- Designed, published and maintained content on company's website and other digital properties utilizing HP/Team-site content management system and Adobe Photoshop for web ready graphics. Provided web page assistance and solutions for sales reps, national offices and affinity channels Designed content/web templates in support of marketing campaigns and product launches. Worked with IT groups to implement content changes and troubleshoot website issues. Provided technical, graphical, administrative and marketing support to E-Commerce staff. Assisted in migrating hundreds of web pages as a member of LM responsive mobile web transition team. Show less
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MilliporeSigma
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United States
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Biotechnology Research
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700 & Above Employee
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Marketing Communications Specialist
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Dec 2012 - Dec 2013
Contract Position- Hired to assist in introducing thousands of new pharmaceutical supply line products on website and to create, edit and coordinate new product sales sheets with internal art/web departments. Created new web pages, edited existing pages, designed internal and external PPC banners; coordinated trade publication placement. Designed Pay-Per-Click ad campaigns, KPI reporting/analysis and media publication recommendations. Supported Tradeshows with display, inventory and promotional product design. Designed and edited product promotional flyers and brochures for channel marketing partner use. Managed online corporate publications and promotional items with external print vendor software for accurate, up-to-date sales support through web ordering portal. Show less
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Normandeau Associates, Inc.
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United States
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Environmental Services
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100 - 200 Employee
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Marketing Communication Specialist
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Apr 2010 - Aug 2012
Provided creative services (copywriting/editing/design) for all collateral materials; PR initiatives; Tradeshow support; Business Development Support; RFPs; data management support in CRM software; PPS presentations, social media, digital marketing, and web administration. Coordinated, lead and actively participated in regularly scheduled web Client Service Team meetings Developed key messaging, branding, positioning statements and style guide. Developed and managed communications strategies, plans and budgets. Planned and launched innovative, creative and effective communications campaigns and PowerPoint Presentations for client interviews and HR recruitment. Show less
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Pro Con, Inc.
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Hooksett, NH
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Marketing Communication and Design Specialist
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Sep 1997 - Oct 2008
Managed the operational and creative effort of 3 Marketing Specialists for diverse initiatives. Major tasks included initiating, coordinating, and delivering both traditional and digital marketing concepts, ad campaigns and promotional materials in support of company goals. Lead, created, directed, and implemented client, prospective client and in-house communication needs. Developed budgets, contracts, and bids. Coordinated public relations events including ground-breaking and ribbon cutting ceremonies, press releases, open house galas and client appreciation gifting. Provided for training of company executives and sales staff for prospective client interviews and presentations. Provided creative direction for website and upgrade support, UI / QC Show less
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Education
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University of New Hampshire
Bachelor's degree, Liberal Art Studies with concentration in art and english -
Notre Dame College
Course work in Computer Design and Illustration -
Butera School of Art at Fisher College
Technical Certificate, Commercial and Advertising Art -
Plymouth State University
2 years of study in Fine Art and English composition