Marketing Strategist | Concept generation, creativity and design

• Oct 2021 - Present

• Creation and organisation of Loyalty & Engagement programs with national and international clients• Monitoring applicable brand trackers and collecting other data points bringing them together in one place as a summary with key takeaways for the wider team• Research and study of insights delivery from market trends to benchmark analysis (building blue oceans strategies)• Concept generation as well as creating the application of Digital engagement strategy• Identification of KPIs for a project and assisting in discussions with clients around how they will measure success• Working with the Data analyst, creative teams, senior planner and Partners of the Board team• B2B marketing strategies • Thinking about innovative and sustainable solution (B Company)• Creation of interactive sales decks for new business and long term clients•Building innovative strategies for the Metaverse, AR and NFT projects

Marketing and Event coordinator

• May 2021 - Sep 2021

• Partnered closely with interdisciplinary teams from marketing, product and media to build digital events aimed at increasing brand awareness• Created the strategy for Local integrated marketing campaigns in the Italian context• Acted as the strategic lead on key projects, creating digital content for social media • Partnered closely with interdisciplinary teams from marketing, product and media to build digital events aimed at increasing brand awareness• Created the strategy for Local integrated marketing campaigns in the Italian context• Acted as the strategic lead on key projects, creating digital content for social media

Strategy and Creative Coordinator

• Aug 2019 - Aug 2020

• Developed the brand identity for the advertising campaign of the Block Baster exhibition 'Do You Copy' • Design of posters, leaflets, invitation, tickets, educational content, online and offline invitation, brochures, labels• Collaborated with the CRM team to identify the right spots in the city to interact with our target audience • Curated the educational part of the Do You Copy exhibition that explored the influence of space travel on art 2019• Collaborated with the museum on a freelance base worked on a consistent and coherent design identity• Generated over 5 million USD revenues

Project Intern

• Jun 2019 - Aug 2019

• Opportunity of participating in the creation of Love N’Roses Exhibition • Supported the team and made significant contributions to the work environment by helping the team achieve monthly and daily tasks• Collected and analysed metrics form for the exhibition• Develop ideas, concepts and visual experiences for the exhibition • Create branding and visual guidelines • Opportunity of participating in the creation of Love N’Roses Exhibition • Supported the team and made significant contributions to the work environment by helping the team achieve monthly and daily tasks• Collected and analysed metrics form for the exhibition• Develop ideas, concepts and visual experiences for the exhibition • Create branding and visual guidelines

Grahic Design Intern

• Jan 2019 - Jun 2019

• Organised an innovative, interactive workshop for Nike’s international management for the launch of House of Innovation Paris• Conducted benchmarking research• Problem definition and delivering innovative ideas• Work with production processes and teams, from brief to delivery• Worked in the creation of presentations deck, moving image work, mood board• Collaborate with the design team and the project management team • Organised an innovative, interactive workshop for Nike’s international management for the launch of House of Innovation Paris• Conducted benchmarking research• Problem definition and delivering innovative ideas• Work with production processes and teams, from brief to delivery• Worked in the creation of presentations deck, moving image work, mood board• Collaborate with the design team and the project management team

Graphic Designer

• Oct 2018 - Jun 2019

• Assisted in curating the Shen Fan exhibition• Carried out research• Participated as Catalogue designer and advertising campaign for the Zheng Guogu, Miao Xiaochu exhibition • Assisted in curating the Shen Fan exhibition• Carried out research• Participated as Catalogue designer and advertising campaign for the Zheng Guogu, Miao Xiaochu exhibition

Freelance Gallery Assistant - Communications

• Jul 2017 - Jun 2019

Specializing in contemporary Chinese art, the gallery's aim is to advance the careers of its represented artists.• Collaborated directly with the represented artists (Xiao Lu, Song Yongping, Wenling Chen, Liu Ruowang, Zhang Hong Mai, Xu De Qi)• Assisted the gallery manager with purchasing, promoting, and selling works of art• Carried out public relations activities with potential clients and visitors• Participated as assistant curator at the following events and fairs: Mia Photo Fair 2017, Art Verona 2018 - 2019, Venice Biennale Friendship project Repubblica di San Marino Palazzo Bollami 2019 and BAF 2019-2020•Content creation for online and offline communication• Shooting and creating moving content such as video ads, gifs, email headers and other still graphics using the adobe suite and editing with the Adobe Suite

Event Staff

• May 2018 - May 2018

Volunteer Staff

• Oct 2017 - Oct 2017