Experience

R[AR]E Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Sep 2022 - Present

  • Ideate, implement and oversee PR campaigns that aim to increase brand awareness and position key stakeholders as trusted thought leaders in their industry. • Serve as a senior point of contact for clients, building trusted relationships and providing tactical counsel. • Lead media relations efforts including developing strategies, drafting press materials, compiling media lists, pitching, coordinating interviews, media monitoring, clipping and evaluating results. • Develop quarterly PR plans for each client that clearly outline goals, strategy, tactics, timeline and key performance indicators. • Draft briefing documents, talking points and key messages to prep spokespeople prior to speaking engagements and media interviews. • Produce quarterly coverage reports that recap campaign results, evaluate metrics and recommend optimizations where needed. • Supervise junior team members, including providing training, delegating tasks and supplying feedback on work products and performance. Show less



The American Institute of Architects (AIA)

• United States
• Architecture and Planning
• 700 & Above Employee

• Senior Manager, Public Affairs

  • Mar 2021 - Sep 2022

  • Oversee the overall strategy and day-to-day operations of AIA’s award-winning national public awareness campaign called Blueprint for Better. • Manage a successful annual film challenge, involving strategy development, marketing and promotion, content development, and event production, leading to a year-over-year increase in registrations and film submissions.• Create an editorial calendar and facilitate the development of the campaign’s editorial and digital content, including drafting story briefs, supervising freelance writers, and coordinating marketing plans.• Provide counsel and guidance for AIA's multiple departments to create content and align events or initiatives with the public awareness campaign.• Serve as the main point of contact for the organization’s public relations agency of record and strategic partners.• Draft briefing documents, talking points, and scripts to prep key stakeholders prior to events, conferences, and meetings.• Conduct message training sessions to educate members on how to communicate effectively with those outside of the architecture profession.• Act as staff liaison to the Board-level Public Awareness Committee, which provides strategic direction for the Blueprint for Better campaign. Show less

• Manager, Public Affairs

  • Nov 2017 - Mar 2021

  • Organized over a dozen events, ranging from panel sessions and workshops to walking tours and film festivals, on topics such as school safety, sustainable and resilient design, and architects as thought leaders. • Supervised the production of videos in relation to the campaign, such as digital ads, promotional videos, commercials, seed films, and event recap videos.• Developed an internal communications plan, produced training materials, and conducted webinars for the national launch of a proprietary digital game to the organization’s 200+ chapters.• Created four toolkits to encourage members and local chapters to execute engagement and educational events in their respective locales. Show less



Wragg & Casas Strategic Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Jun 2015 - Sep 2017

  Wragg & Casas is a full-service public relations firm serving local companies in Florida, where I contributed to a variety of earned and paid communications campaigns and supported client management. · Represented clients in the construction, real estate, finance, non-profit, legal, hospitality, arts and culture, health care and insurance industries · Provided tactical counsel to clients, as well as managed client budgets and day-to-day activities in order to meet/exceed client expectations · Produced media relations campaigns that included developing strategies, drafting press materials, compiling media lists, pitching, coordinating interviews, media monitoring, clipping and evaluating results for clients such as Moss & Associates, Shutts & Bowen and Ocean Bank · Developed positive working relationships with key local, regional and national media contacts at newspapers, trade publications, television and radio stations · Identified relevant award opportunities and drafted nominations, which resulted in local and national recognitions · Developed and implemented a project tracking system in order to ensure client deadlines were met · Researched editorial calendars and identified relevant media opportunities for clients · Secured advertorial opportunities, negotiated rates, coordinated photoshoots and drafted content for magazine cover stories · Completed end-of-month activity reports, invoicing and billing Show less



UF Alpha PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Sep 2014 - May 2015

  • Managed a team of four associates • Organized a fundraising event, including pitching local media, designing invitations and promoting the event, which received a placement in the local newspaper and TV • Managed a team of four associates • Organized a fundraising event, including pitching local media, designing invitations and promoting the event, which received a placement in the local newspaper and TV



Pitch Publicity

• Publicity Intern

  • Aug 2014 - Jan 2015

  •Booked more than 70 radio interviews for multiple health-related clients within five months. •Assisted with guest check-in at an exclusive event for the Blue Ocean Film Festival of 150 guests. •Booked more than 70 radio interviews for multiple health-related clients within five months. •Assisted with guest check-in at an exclusive event for the Blue Ocean Film Festival of 150 guests.



Adrienne Arsht Center for the Performing Arts of Miami-Dade County

• United States
• Performing Arts
• 100 - 200 Employee

• Public Relations Intern

  • May 2014 - Aug 2014

  •Assisted with television appearances and press events that promoted performances at The Center such as Blue Man Group, H2OMBRE and Evita. •Wrote and edited three press releases, which promoted the play Peter and the Starcatcher, the national So You Think You Can Dance tour and the international dance company Ballet Nacional de España. •Managed a guest list of more than 300 names for an exclusive performance of the marquee summer show, H2OMBRE, for media. •Assisted with television appearances and press events that promoted performances at The Center such as Blue Man Group, H2OMBRE and Evita. •Wrote and edited three press releases, which promoted the play Peter and the Starcatcher, the national So You Think You Can Dance tour and the international dance company Ballet Nacional de España. •Managed a guest list of more than 300 names for an exclusive performance of the marquee summer show, H2OMBRE, for media.



UF Alpha PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Associate

  • Aug 2013 - Apr 2014

  • Conducted 30 hours of research on the demographics of the client’s target audience and potential outreach opportunities. • Secured three promotional events, most notably a sponsorship title and table at the Ocala Marathon, and five asset drops during a three-month-long community outreach campaign. • Reached the goals of elevating the client’s reputation in its local market and encouraging trial among its target audience. • Conducted 30 hours of research on the demographics of the client’s target audience and potential outreach opportunities. • Secured three promotional events, most notably a sponsorship title and table at the Ocala Marathon, and five asset drops during a three-month-long community outreach campaign. • Reached the goals of elevating the client’s reputation in its local market and encouraging trial among its target audience.