Gaby Smith

Designer & Social Media Executive at Oban International
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Contact Information
us****@****om
(386) 825-5501
Location
Brighton, England, United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Credentials

  • Social Marketing Certification
    Hootsuite Academy
    May, 2018
    - Nov, 2024
  • Google AdWords Certified
    Google AdWords Certified
    Jun, 2017
    - Nov, 2024
  • Bing Ads Accredited Professional
    Microsoft
    May, 2017
    - Nov, 2024

Experience

  • Oban International
    • Advertising Services
    • 1 - 100 Employee
    • Designer & Social Media Executive
      • Dec 2017 - Present

      🌎 Oban International are a digital marketing company specialising in cultural localisation, strategy, paid search, SEO and content. I joined the business as a graduate and have worked in two different teams during my time here. Duties including:• Designing marketing materials including e-commerce calendars, whitepapers, postcards, business cards and compliment slips• Managing and producing creative content for Twitter, Facebook and LinkedIn• Creating and monitoring email marketing campaigns• Delivering branding, design and social media guidelines to wider company via training• Managing and editing article content on the company blog

    • Paid Media Analyst
      • May 2017 - Dec 2017

      Duties including:• Writing creative ad copy and analytical reports• Audience research and ad targeting• Daily Google AdWords budget management and optimisation• Auditing accounts for a wide range of international clients

  • Wild Electric
    • Content Writer (Volunteer)
      • Feb 2020 - Jul 2020

      💚 Wild Electric is a socially conscious fashion, lifestyle, and culture blog. I wrote articles for them on a voluntary basis because I thoroughly believe in their message: we should inspire and show others a compassionate future, one that's sustainable, doesn't cost our planet or harm life on it.Click 'see more' for my work duties 👇• Researching and writing SEO friendly articles focused on conscious fashion, lifestyle and culture• Topics including fast fashion, sustainable cosmetics and toiletries, and eco-friendly suggestions for everyday life • Sourcing stock images for articlesYou can view all my articles written for Wild Electric (under the pen name Gaby Claire) here: https://buff.ly/3DDHF3V

  • GFW Clothing aka Gender Free World
    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Social Media Content Creator
      • Sep 2016 - May 2017

      🏳️‍🌈 I worked remotely with Gender Free World on a part-time basis, which gave me a great introduction to the slow-fashion industry and marketing to an LGBTQ+ audience.Click 'see more' for my work duties 👇• Producing image based content for company Facebook, Instagram and Twitter• Writing engaging copy for advertisements• Researching upcoming LGBTQ+ events and fashion marketing opportunities• Working from home with weekly deadlines 🏳️‍🌈 I worked remotely with Gender Free World on a part-time basis, which gave me a great introduction to the slow-fashion industry and marketing to an LGBTQ+ audience.Click 'see more' for my work duties 👇• Producing image based content for company Facebook, Instagram and Twitter• Writing engaging copy for advertisements• Researching upcoming LGBTQ+ events and fashion marketing opportunities• Working from home with weekly deadlines

  • Brighton Dome & Brighton Festival
    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • TEDx 2015 at Brighton Dome - Promotional Video for Event Organisers
      • Oct 2015 - Jan 2016

      For this university project, Brighton Dome were looking for a creative, fresh and energetic promotional video to appeal to event organisers looking for a venue.Click 'see more' for my work duties 👇• Working as part of a large production team• Filming cutaways, interviews and event speakers• Taking on management and planning duties• Editing and animating the final video in Adobe Premier Pro, After Effects and Photoshop. For this university project, Brighton Dome were looking for a creative, fresh and energetic promotional video to appeal to event organisers looking for a venue.Click 'see more' for my work duties 👇• Working as part of a large production team• Filming cutaways, interviews and event speakers• Taking on management and planning duties• Editing and animating the final video in Adobe Premier Pro, After Effects and Photoshop.

  • Your Moments Captured Photography
    • Photography
    • Photography Assitant - Work Experience
      • Jul 2011 - Jul 2011

      📷 This work experience was a brilliant opportunity to learn more about the photography industry and the ins and outs of running a small business.Click 'see more' for my work duties 👇• Printing customer photos with an industrial printer• Designing promotional posters and banners• Photographing flowers with macro lenses• Creating and purchasing props for photoshoots• Engaging with customers upon arrival to the studio 📷 This work experience was a brilliant opportunity to learn more about the photography industry and the ins and outs of running a small business.Click 'see more' for my work duties 👇• Printing customer photos with an industrial printer• Designing promotional posters and banners• Photographing flowers with macro lenses• Creating and purchasing props for photoshoots• Engaging with customers upon arrival to the studio

Education

  • University of Sussex
    Bachelor of Arts - BA, Media Practice
    2014 - 2017
  • The Guernsey Grammar School and Sixth Form Centre
    2007 - 2014

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