Experience

ELHA Cosmetics

• Netherlands
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Manager Fragrances

  • Jun 2021 - Present



Baarsma Wines BV

• Netherlands
• Wholesale Import and Export
• 1 - 100 Employee

• Category & Brand Manager

  • Jan 2019 - Dec 2019

  Responsible for the brand vision & strategy of the Canei Wine brand: • Providing an on-trade activation launch plan based on clear KPI’s; • Analysis of national and international consumer and category insights (IWSR data, Nielsen data) for new Canei NPD strategy; • Management of the development of Canei NPD; • Provide end of year in-store activation recommendation which maximizes end of year Sales for the Canei basic brand; Category management: • Retailer specific wine category analysis to identify category growth opportunities (Nielsen data); • Presentation of category recommendations to retailers based on category analysis (Nielsen data). Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Innovation Commercialization Manager Benelux

  • Nov 2016 - Dec 2018

  • Lead business and project performance for own innovation projects including forecast and budget recommendation;• Lead the Activation of the Innovation agenda in the Benelux in both On-trade & retail channel; • Manage & track performance of specific innovation projects versus plan & executional KPI’s that are set; • Engaging the sales and customer teams to ensure a seamless execution process; • Analyse business performance carefully and make necessary recommendations and interventions. Show less

• Innovation Commercialisation Executive

  • Aug 2015 - Oct 2016

  • Activating launch projects and driving the performance of existing Innovation products through great plans, clear KPI’s and ruthless focus on execution. • Lead the Activation of the Innovation agenda in Netherlands in both On-trade & retail channel.

• Trade Marketing Manager

  • Jan 2012 - Jul 2015

  Responsibilities: • Off-trade marketing plan (translating business and category strategy into channel and customer-specific strategies and activities) • Execution of promotional activities • Promotional effectiveness (improve return on investment based on measurement and evaluation)• Channel development (creating new ideas that support the growth of the spirits category)

• Sales Representative

  • Aug 2007 - Jan 2012



TYC Europe B.V.

• Netherlands
• Motor Vehicle Parts Manufacturing
• 1 - 100 Employee

• Sales Representative Benelux

  • Nov 2005 - Jun 2007



TNT Netherlands Antilles, Curacao

• Curacao, Netherlands Antilles

• Internship

  • Jan 2005 - Jun 2005