Commercial Manager

• Oct 2022 - Present

Senior Commercial Officer

• Jan 2022 - Oct 2022

- Managed top key accounts (Beam Suntory, Brown-Forman, William Grant & Sons, etc.), the wine category, and business-to-business (B2B) accounts.- Instrumental in the partnership renewal of four (4) key accounts that contribute 13% to the company’s total revenue.- Executed strategic platform placements and promotional executions for key brands, contributing to an average of 6% uplift in month-on-month sales.- Spearheaded cross-functional alignments to improve inventory management and launch value-adding programs (Subscribe & Save).

Brand Activation Manager

• Sep 2021 - Jan 2022

- Handled the Nestlé Infant Nutrition (NIN) category for Nestlé Philippines, Inc. on leading pure player platforms (Lazada and Shopee), quick commerce platforms (GrabMart and PandaMart), and emerging channels (Edamama).- Increased monthly fill rate to an average of 90% by developing monitoring tools that improved inventory forecast accuracy.- Achieved an average of 110% gross market value attainment during double-digit campaigns in the Shopee platform by executing strategic promotions and utilizing the platform marketing tools.

Retail Territory Manager - Joint Venture

• Jul 2019 - Jul 2020

- Managed a network of more than 80 retail stations across the South Luzon region, responsible for the site-per-site bottom-line performance of multiple businesses including fuels, lubricants, and LPG.- Spearheaded the conversion and transition of a key account into the first joint venture partner of the company which added 54 new sites, representing a 9% uplift in the company’s total retail network.- Led and managed a team of 8 area supervisors who oversaw the joint venture’s retail network across the South Luzon region and drove a 35% year-on-year growth in volume sales.

Retail Territory Manager - Bicol, Quezon Province, and MIMAROPA Regions

• Jan 2019 - Jun 2019

Sales Trainee - Bicol and MAROPA Regions

• Jun 2018 - Dec 2018

Retail Marketing Intern - Payment and Loyalty

• Sep 2017 - Apr 2018

- Assisted in the various business functions of Pilipinas Shell’s payment and loyalty programs such as Pepeng Pasada Club (PPC), SM Advantage Card (SMAC), and Shell Citi Visa (SCV).- Prepared performance reports, execution decks, and organized logistics for various nationwide marketing campaigns. - Assisted in the various business functions of Pilipinas Shell’s payment and loyalty programs such as Pepeng Pasada Club (PPC), SM Advantage Card (SMAC), and Shell Citi Visa (SCV).- Prepared performance reports, execution decks, and organized logistics for various nationwide marketing campaigns.