Gabriela G. Treviño
Marketing Manager at Killam Development- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Spanish -
Topline Score
Bio
Credentials
-
Google Ads Display Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Inbound Marketing
HubSpot AcademyOct, 2022- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Oct, 2022- Nov, 2024 -
Email Marketing
HubSpot AcademyJun, 2021- Nov, 2024
Experience
-
Killam Development
-
United States
-
Real Estate
-
1 - 100 Employee
-
Marketing Manager
-
Apr 2022 - Present
• Managed groundbreaking team that supported all online and offline marketing key initiatives to launch start-up home building company. Project management includes: Creative Strategy and Content Development with Senior Designer, Website Optimizations with Third-Party Ad Agency, Negotiations with Preferred Vendors, Marketing KPI Reports with President and Director of Marketing. • Responsible for negotiating with over 15 vendors and coordinating marketing event initiatives to increase brand awareness by 300% YTD. • Lead weekly internal team meetings to keep track of project status. Influentially drove project completion within teams to ensure project milestones and deliverables were completed on time and within budget.• Coordinated with the Director of Marketing to strategize, manage and track budgets, calendars, and timelines. Deliverables include: Annual Marketing Budget, Social Media Calendar, Community Launch Strategy, Media Tracker and Expenses. • Streamlined processes and lead cross-functional conversations between departments to ensure project deliverables were prepared for go-to-market launch. Show less
-
-
Marketing Associate
-
Jul 2021 - Present
• Provide external agency partners with appropriate guidance and optimize media mix to drive ROI and make marketing plan recommendations to improve performance. • Served as a brand gatekeeper with responsibility to ensure all touchpoints are in alignment with brand guidelines and standards. • Evaluated online content to ensure adherence to brand guidelines and drive consistent impact to conversion metrics to include appropriate assets and promotional messaging.
-
-
-
-
Digital Marketing Manager
-
Apr 2018 - Jul 2021
• Planned media budget and scheduling for all radio, television, digital and out-of-home buys.• Directed the website redesign and provided feedback on overall aesthetic, layout and functionality to improve consumer experience and increase conversions. • Developed a strategic pricing strategy that increased online ticket sales by 64%.• Managed projects from start to finish following guidelines and staying within budget.• Created and presented sponsorship post-event reports to analyze return on investment and success of participation that led to a 96% retention rate.• Supported Executive Director in development of partnership proposals and contracts.• Implemented a new ticketing software that led to automated processes, better customer service and the ability to track metrics in real time.• Responsible for Point-of-Sale (POS) setup and admission procedure that led to shorter wait times.• Participated and won 219 TFEA awards including 2 Gold Zenith Awards and 75 IFEA awards at their Marketing Award competition from 2015-2020. Show less
-
-
Marketing & Publicity Coordinator
-
Nov 2015 - Apr 2018
• Responsible for communication efforts, for the 125-year-old, 32-day festival with more than 33 events, attended by more than 400,000 people, and generating an economic impact of over $14 million dollars.• Managed a group of 3 graphic designers to create and deliver ads that increased attendance.• Proofed and provided final approval of all digital and print marketing collateral for go-live dates.• Supervised execution of sponsorship deliverables on-site, as well as marketing collateral on digital platforms to fulfill contract branding obligations. • Coordinated with 25 sponsors to ensure deliverables were submitted by set deadlines. • Assisted on-site sponsor teams during set-up, activation, and take-down. • Implemented new processes to increase operational efficiency, lower costs and improve collaboration. • Prepared executive committee members for interviews, distributed press releases and coordinated with media partners to cover events. Show less
-
-
-
Family Chevrolet
-
Laredo, Texas Area
-
Business Development Representative
-
Jul 2015 - Nov 2015
• Identified client needs and suggested appropriate product/services. • Customized product solutions to increase customer satisfaction. • Reported to the manager on monthly sales results. • Experience with automotive CRM & software solutions. • Efficiently updated customer accounts and scheduled service calls. • Increased customer loyalty by building long-term trusting relationships with clients. • Identified client needs and suggested appropriate product/services. • Customized product solutions to increase customer satisfaction. • Reported to the manager on monthly sales results. • Experience with automotive CRM & software solutions. • Efficiently updated customer accounts and scheduled service calls. • Increased customer loyalty by building long-term trusting relationships with clients.
-
-
-
Washington's Birthday Celebration Association
-
Laredo, Texas
-
Marketing and Public Relations Assistant
-
Jan 2015 - Apr 2015
• Worked closely with Publicity and Marketing Coordinator & Marketing and Publicity Manager • Assisted with Media Alerts and Press Releases (print and electronic media) • Assisted & conducted promotional events (e.g. Live Radio Remotes) • Assisted in the logistics and coordination of press conferences & social events • Established creative ideas for local and promotional events • Promoted and represented a sponsor in a live radio interview • Assisted in marketing material purchases • Worked cooperatively with sponsors’ (Miller Lite, Budweiser, etc.) public relations teams • Delivered photographs and key footage to media after the event • Drafted and assisted with presentation development, informational handouts, information gathering, web content improvement and development, media kits, and attend special events • Monitored and managed social media platforms (Facebook, Twitter, etc.) and press coverage • Contacted, coordinated, and recruited local media celebrities • Drafted the weekly e-Newsletter thru Constant Contact • Kept relations with the press and media Show less
-
-
-
US Environmental Protection Agency (EPA)
-
United States
-
Government Administration
-
700 & Above Employee
-
Communications and Public Affairs Intern
-
Sep 2014 - Dec 2014
Part of the Office of Chemical Safety and Pollution Prevention under the Chemical Information and Testing Branch. • Provide support in the agency's ongoing efforts to obtain data on chemical substances and mixtures in hydraulic fracturing. • Work with stakeholders, environmental organizations, etc., to be able to understand their perspective on the hydraulic fracturing initiative. • Developed an electronic communication strategy to decrease the time to complete paperwork. • Drafted response letters on behalf of the Administrator and Senior Management. • Developed database to facilitate information. • Analyzed comment submissions regarding the Hydraulic Fracturing Advance Notice Proposed Rule. • Led a group to deliver an in-depth analysis of over 2,400 comments. • Prepared high-level summaries for Senior Management briefings. • Attended meetings with Director and Senior Executives weekly. Show less
-
-
-
U.S. Forest Service
-
United States
-
Government Administration
-
700 & Above Employee
-
Public Affairs Intern
-
May 2014 - Aug 2014
Assisted in product and content development to support visitor information, field crews, web, and social media. Field trips and tours related to flood recovery and anniversary efforts. Developed format and concept for an internal employee newsletter. Assisted with press release development, informational handouts, brochures, briefing papers, presentation development, information gathering, web content improvement and development, and attend special events. Developed a photo library to improve social media and web content. Translated web content and phone app content to Spanish, designed internal employee newsletter and participated in the pre-production stage of an informational video series. Product and content development to support Flood Recovery Project. Show less
-
-
-
Washington's Birthday Celebration Association
-
Laredo, Texas
-
Public Relations Intern
-
Jan 2014 - May 2014
Responsible for the publicity and marketing aspect of the non-profit organization. Contact the media and send out media alerts in order to help spread the word to the community about the events that take place in Laredo. A fast-paced environment in which 33 events take place in under 27 days. This non-profit organization is full of events that encourages the community to become more involved. After the events come to an end, sponsor binders are created in order for them to see the impact and the exposure they were given. Show less
-
-
Education
-
2010 - 2015
Texas A&M International University
Bachelor of Arts (BA), Communications -
2013 - 2013
Universitat de les Illes Balears
Bachelor of Arts (B.A.), Communication and Media Studies -
2012 - 2013
Universidad de Murcia
Bachelor of Arts (BA), Communication and Media Studies
Community
