Campaign Manager

• Mar 2021 - Present

We've seen too many companies fall into the wrong PPC agency hands with big promises and no results. We're here to change that.KlientBoost is a creative pay-per-click, paid social, and landing page/conversion rate optimization agency pushing the boundaries of ROI and profit potential for over 200 active clients in SaaS, eCommerce, and lead generation.We focus heavily on beautiful, high-converting, user experiences that allow us to hit client goals in record speed.Our greatest joy is hearing that we helped you hire new people and expanding because of what we do.That the ROI you're getting from our work exceeded all your expectations.To put it simply, we're on a mission to grow companies, one click at a time.🚀 What can we do for you? 🚀Let’s find out!Head over to https://klientboost.com and click the red “Get Proposal” button to tell us about your goals so we can cook up a plan.(Prefer to call? No worries - Reach us directly and chat with one of our PPC & CRO experts at 877-501-3447)

PPC Specialist

• Nov 2020 - Mar 2021

Digital Marketing Manager

• Jan 2020 - Oct 2020

• Ensure marketing message is conveyed clearly and delivered properly to prospects• Monitor social media progress using web analytic tools such as Facebook Analytics and Google Analytics• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic• Review the success of campaigns and develop ways to improve• Share brands’ messaging through Hootsuite, CoSchedule, Facebook Creator Studio, and Buffer• Resolve customers/patients issues through social media• Create engaging written and visual content for blog and social media posts• Research new media platforms, trends, and industry opportunities• Write effective, concise copy for multiple platforms, websites, and social networks • Create methods for increasing online customer reviews• Video production for patient testimonials and seminars/courses recaps, as well as attendees’ testimonies• Video production using vMix for TBone Speaks Dentistry Podcast [new episode released every Monday]• Photography for 3D-Dentists, Raleigh Dental Arts, and TBone. Speaks Dentistry

Email & Social Media Marketing Specialist at 1-800 PACK RAT

• Sep 2019 - Jan 2020

• Develop, implement and manage the social media strategy • Manage and oversee social media content • Measure the success of every social media campaign • Stay up to date with the latest social media best practices and technologies • Design and implement email marketing campaigns • A/B test email marketing campaigns for optimized performance • Proofread emails for clarity, grammar, and spelling • Upgrade the email templates using graphics, personalization, and advanced features • Define KPIs and provide reports on a regular basis • Work with copywriters and designers to ensure content is informative and appealing • Communicate with industry professionals and influencers via social media to create a strong network• Include specific graphics, incentives, and detailed descriptions and review messages for brevity• Include persuasive 'call-to-actions' in advertisements and promotions• Track and analyze direct and interactive marketing campaigns• Use statistical analysis and reports to create campaigns• Stay up to date with the latest social media best practices and technologies• Use social media marketing tools such as SOCi and Facebook Business Manager• Design, create, execute, track, and measure social media ads through Facebook Business Manager• Work with copywriter and designer to ensure the content is informative and appealing• Collaborate with Marketing, Sales, and Customer Service teams• Generate, edit, publish and share content daily (original text, images, and video)• Build meaningful connections and encourage community members through dialog and messaging• Moderate user-generated content and messages appropriately, based on company and community policies• Create and implement social media marketing plan and editorial calendar

Marketing Director

• Nov 2018 - Jul 2019

-Remotely-• Oversee all communications, public relations, and promotional activities selected to support the brand and marketing strategies• Design, production, and distribution of print materials such as brochures, ads, and direct response• Write and communicate effectively to develop and manage marketing campaigns• Manage press relations, speaking engagements, special events, and community outreach activities• Conduct marketing training sessions, as well as creation and delivery of presentations to real estate agents• Staying informed about marketing trends and monitoring industry changes helping firm’s agents maintain their competitiveness• Juggle multiple projects at once in a fast-paced work environment, and often under the supervision of the brokerage • Lead the marketing team and work with vendors round out the skills necessary for the position• Monitored and maintained CRM database growth on Constant Contact through leads and referrals resulting from marketing campaigns• Tracking and measuring of all marketing and ROI• Creation and implementation of a content calendar, social media updates, and email marketing campaigns• Online relationship building and engagement on social media platforms and website• Brand management on social media, website, and printed materials including creation and production of advertising specialties and signs• Oversee and manage all special events including client appreciation and client welcome home parties

Hispanic Account Coordinator

• Nov 2018 - May 2019

• Administrative follow up of all Sr. Account Executives functions including both internal and external responsibilities• Work with all support departments within the Nissan Department to execute the duties and requests of the Account Executive on behalf of their clients' objectives• Complete weekly ad bulletins for each client to include a calendar of media, scripts, ads, and other pertinent information• Review and report Z-track activity daily for each appropriate client so that this information may be reviewed with the Jr. Account Executive to analyze the effectiveness of advertising strategies• Attend weekly strategic discussions concerning the groups’ clients, discussing steps to enhance client business through advertising strategies• Obtain and report industry news and submit this report to the client to provide information that may be used to enhance client business• Proof ads and scripts to ensure accuracy, manufacture compliance and legal compliance• Conducted market analysis including, but not limited to daily numbers, monthly competitive analysis, zip code analysis, media updates, Media Monitors, market share and Auto-Count• Filling out, submitting, and following-up on co-op requests on the client's behalf as directed by Junior Account Executive• Opening jobs based on client-approved budgets and Jr. Account Executive’s direction in WorkFront• Trafficking open jobs (TV and Radio spots) in a timely and accurate manner by ensuring that the open job passes through the system in a timely manner and is reflective of the direction given by Junior Account Executive and client

Host, Field Producer, and Commercial Licensed Drone Pilot

• Jan 2017 - Apr 2019

• Writing and rehearsing scripts• Organizing meetings, recorded and live interviews, and schedules• Interviewing artists and guests• Giving reviews and updates of events, places, activities to do in South Florida• Operating and updating social media accounts• Appear at newsworthy community events and wrap-up programs for audiences• Off-air production-related tasks such as operating the camera, editing footage, etc.• Sell advertisement• Covering live events • Writing and rehearsing scripts• Organizing meetings, recorded and live interviews, and schedules• Interviewing artists and guests• Giving reviews and updates of events, places, activities to do in South Florida• Operating and updating social media accounts• Appear at newsworthy community events and wrap-up programs for audiences• Off-air production-related tasks such as operating the camera, editing footage, etc.• Sell advertisement• Covering live events

Marketing Assistant

• Apr 2016 - Oct 2018

• Assisting in developing and implementing plans and goals for the department and the hospital• Working with the VP of Marketing to coordinate and supervise daily operations• Ensuring compliance with regulations and internal policies• Monitor attainment of objectives• Maintain scheduling of events and represent the company when needed• Implement e-mail campaigns developed in conjunction with the VP of Marketing• Develop and manage continued growth and quality of email lists • Maintain a comprehensive email marketing calendar that considers the various pertinent events that affect e-mail campaigns within the hospital’s goals• Grow our email list by increasing opt-ins and minimizing churn rate• Ensure our email program follows industry rules, regulations, and best practices• Analyze email campaign performance and seek out improvements to increase channel sales and profit• Enhance our responsive email templates using graphics, personalization, and advanced features• Reporting and analyzing social media, website, and email campaigns using Salesforce Marketing Cloud, Constant Contact, Google Ads and Analytics, and Facebook Business Manager• Creating and maintaining dashboards using Tableau, Excel, and PowerPoint• Helping identify marketing trends and key opportunities for innovation in the healthcare industry• Learning and working with various types of software for digital marketing• Creating marketing materials such as white papers, flyers, posters, banners, case studies, and presentations• Maintaining a marketing database on Constant Contact and Salesforce accounts as CRM platforms• Preparing, formatting and editing a range of documents• Updating social media accounts, blog, and websites• Organize and promote annual health fairs, graduations, and other social events• Work closely with physicians for our weekly TV segment on local TV networks• Producer, host, and editor of internal TV channel within the hospital’s facilities

Assistant Manager

• Mar 2014 - Mar 2016

• Research new wholesale food suppliers and negotiate prices• Calculate future needs in kitchenware and equipment and place orders, as needed• Manage and store vendors’ contracts and invoices• Coordinate communication between front of the house and back of the house staff• Keeping statistical and financial records• Taking reservations, greeting, and advising guests• Prepare shift schedules and process payroll for all restaurant staff• Supervise kitchen and wait staff and provide assistance, as needed• Keep detailed records of daily, weekly and monthly costs and revenues• Arrange for new employees’ proper onboarding (scheduling training and ordering uniforms)• Monitor compliance with safety and hygiene regulations• Gather guests’ feedback and recommend improvements to our menus