Marketing Specialist

• Sep 2023 - Present

Digital Account Strategist

• Jun 2022 - Sep 2023

Google Customer Solution x Teleperformance • Manage a portfolio of medium-size businesses by thoroughly understanding growth drivers, identifying opportunities for customer success, managing risks, and creating multi-quarter plans for achievement. • Pitch and impact assigned customers in accordance with training provided, standards and policies. Diagnose, resolve and track end user issues/opportunities based on guidelines, documentation and best practices provided • Serve as a trusted consultant with customers to develop and optimise advertiser’s campaigns. • Collaborate within the sales team, aligning workflow among team members to execute on a plan and ensure accountability to meet or exceed goals while prioritising and delivering outstanding customer experience. • Manage day to day activities independently and proactively based on customer needs and incentives. • Develop sales opportunities by researching and market analysis, influencing and relationship-building skills, by providing technical information and explanations. • Ability to understand the client's business, marketing needs and contribute towards attaining the same by pitching and helping implement the relevant Google Ad features/products. • Generating and maintaining a healthy client relationship aimed at long term benefits for Google and the advertiser. • Monitor and analyse the effectiveness of the ad campaign. Understand whether the campaign is performing as expected, and if not, what changes can be suggested to generate higher profit for the advertiser. • Ability to clearly and effectively articulate thoughts and drivers, emphasising on the value-add the advertisers will gain by implementing new/existing features. • Ability to help advertisers take action on transferring budgets among campaigns and have ROI based discussions focusing on detailed benefits for the advertiser. • Knowledge of Adobe AJO, CDP, AEM Sites, Target, Assets, Shopify and Wix. Show less

Sales Representative

• Apr 2022 - Jun 2022

Fido x Wireless DNA Fido x Wireless DNA

Marketing Manager

• Mar 2017 - Apr 2022

• Analyzed business sales performance data and implemented continuous Marketing strategies optimizations to promote overall business revenue growth and work efficiency/profitability to the sales and marketing team. • Partnered with sales team to create and execute processes and tools to support sales outreach, resulting in an average growth of 80% in sales revenue yearly • Leading strategy, execution, tracking, and performance digital marketing campaigns including keyword search, display, video, sponsored content, email, etc. • Built an audience list of 2,500 leads and active/inactive customers with detailed data to reach ideal newsletter content, optimize digital campaign performance and improve customers experience with a qualified sales team approach, resulting in a 183% increase of interactions between prospects and the sales team • Partnered with internal stakeholders to develop KPIs to monitor the status of key business objectives. • Established the analytical framework for measuring the marketing funnel, campaign ROI, and quantify the impact of marketing efforts on sales • Implemented and worked on standardizing Monthly Marketing Report, to show the number of leads generated, opportunities and the number of deals won and provide insights to the Marketing team based on the trends discovered • Worked closely with Sales and Marketing team and provided reports and insights on the performance of the website and e-commerce platforms using Google Analytics, Wix and Alibaba. Also, made recommendations to improve the SEO ranking of the websites. Show less

Marketing Specialist

• Aug 2016 - Mar 2017

• Implemented visualizations and dashboards on the leads and sales performance • Lead KPI initiatives to optimize web conversion, element-by-element, and page funnel performance • Managed the user experience of the B2C e-commerce website, including site navigation, content development, checkout funnel, and promotional campaigns • Utilized and assessed B2B/B2C customer personas, usability testing, click reports and heat maps, as well as user flows, recordings, and stories related to conversion and upselling experiences • Collaborated directly with marketing, SEO, and IT to actively improve sales performance, company value and consumer engagement Show less

Marketing Associate

• Jun 2013 - Nov 2013

• Created online marketing strategies and campaigns for courses, lectures and international conferences to increase company’s value for leads • Supported the evaluation, planning, recommendation and implementation of the marketing plan to support Sales and Marketing processes • Presented insights and recommendations identified with stakeholders, that helped to build the strategies of the commercial marketing team to accelerate growth • Created online marketing strategies and campaigns for courses, lectures and international conferences to increase company’s value for leads • Supported the evaluation, planning, recommendation and implementation of the marketing plan to support Sales and Marketing processes • Presented insights and recommendations identified with stakeholders, that helped to build the strategies of the commercial marketing team to accelerate growth

Logistics Intern

• Jun 2010 - Jun 2012

• Assisted in general administrative services for the international Logistics team • Filled spreadsheets in Microsoft Excel, creating export records and cargo tracking • Issued all necessary trade certificates for customs clearance, sending the required documents to the customers • Assisted in general administrative services for the international Logistics team • Filled spreadsheets in Microsoft Excel, creating export records and cargo tracking • Issued all necessary trade certificates for customs clearance, sending the required documents to the customers