Experience

Efficiency First California

• United States
• Renewables & Environment
• 1 - 100 Employee

• • Apr 2017 - Present

  • Manage day-to-day operations, oversaw budgeting, people management, process improvement for program management and trade group divisions to bring the company from an operating loss to a monthly surplus• Managed launch of redesigned Sacramento Municipal Utility District Home Performance Program (SMUD HPP) that increased homeowner participation by over 300% • Implemented new innovative electrification measures for SMUD HPP that increased SMUD customer participation in gas-to-electric conversions by over 800%• Improved process and managed budget of a multi-year $2 million dollar administration contract for SMUD HPP• Managed decision and implementation of new website and CRM (AMS) for Efficiency Frist California’s Building Performance Trade Association to improve membership retention and grow membership and sponsorship Show less

• • Dec 2015 - Apr 2017

  • Developed content strategy to increase web traffic 40% month to month• Developed market segmentation strategies to reach unique members that increased renewals by 50%



Clean Edge

• South Africa
• Chemical Manufacturing

• Marketing Specialist

  • Aug 2016 - Apr 2019

  • Promotion of leading annual Washington D.C. Clean Tech conference, gridCONNEXT • Developed strategy and implemented tools to increased Twitter engagement by 60% • Promotion of leading annual Washington D.C. Clean Tech conference, gridCONNEXT • Developed strategy and implemented tools to increased Twitter engagement by 60%


Self-Employed
• Real Estate
• 1 - 100 Employee
• Freelance Marketing Consultant

  • Mar 2015 - Feb 2017


Advanced Home Energy

• United States
• Construction
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2014 - Oct 2015

  • Decreased online ad spending by half while also increasing the quality of leads • Developed strategy that used SEO best practices to increase organic traffic by 85% • Decreased online ad spending by half while also increasing the quality of leads • Developed strategy that used SEO best practices to increase organic traffic by 85%



Beanstalk Energy

• United States
• Construction
• 1 - 100 Employee

• Digital Marketing and Sales

  • Jun 2013 - Aug 2014

  • Implemented 6-step sales cycle tracking and lead scoring in CRM to increase responsiveness, productivity, and sales • Developed proposal format and pricing model to lower proposal response time by half • Performed energy audits that helped homeowners save 30–50% on heating and cooling bills • Increased leads by 66% by using SEO, SEM, and social media best practices • Converted cold leads into over two months of production capacity omers afford upgrades. • Implemented 6-step sales cycle tracking and lead scoring in CRM to increase responsiveness, productivity, and sales • Developed proposal format and pricing model to lower proposal response time by half • Performed energy audits that helped homeowners save 30–50% on heating and cooling bills • Increased leads by 66% by using SEO, SEM, and social media best practices • Converted cold leads into over two months of production capacity omers afford upgrades.



Alliance to Save Energy

• United States
• Oil and Gas
• 1 - 100 Employee

• Team Leader and Metrics, UCSF Green Campus Program

  • Jun 2011 - Mar 2012

  • Launched blog and social media presence to increase engagement among campus stakeholders • Conducted Office Assessments to find opportunities for resource savings to help the University work toward its sustainability goals • Launched blog and social media presence to increase engagement among campus stakeholders • Conducted Office Assessments to find opportunities for resource savings to help the University work toward its sustainability goals



Pacific Sun Newspaper

• Newspaper Publishing
• 1 - 100 Employee

• Production Design and Project Management

  • Jul 2006 - Nov 2010

  • Developed workflow process that decreased special publication production time by 50% and increased ad sales • Developed workflow process that decreased special publication production time by 50% and increased ad sales



Gabriel Lieb Print & Web

• Design Services

• Marketing and Graphic Design

  • 2004 - Jan 2010

  • Collaborated with clients to understand their goals and define tactics. • Managed calendar and finances to stay on task and profitable. • Collaborated with clients to understand their goals and define tactics. • Managed calendar and finances to stay on task and profitable.



New Leaf Community Markets

• United States
• Retail Groceries
• 100 - 200 Employee

• Marketing Production Manager & Assistant Marketing Coordinator

  • 2000 - 2005

  • Launched a new sustainable seafood program, FishWise, in its first retail outlet. • Launched New Leaf’s Local label to increase local product visibility • Developed process to decrease flyer ad production time by 75% • Launched a new sustainable seafood program, FishWise, in its first retail outlet. • Launched New Leaf’s Local label to increase local product visibility • Developed process to decrease flyer ad production time by 75%