GM of Marketing and Customer Success

• 2021 年 4 月 - - 目前

Figured is the smarter and easier way to manage farm finances. A complete dairy, livestock, and crop, production tracking, budgeting and forecasting tool trusted by over 29,000 farmers and their advisors worldwide. Figured is the smarter and easier way to manage farm finances. A complete dairy, livestock, and crop, production tracking, budgeting and forecasting tool trusted by over 29,000 farmers and their advisors worldwide.

Partner Marketing - Parental Leave Contract

• 2020 年 8 月 - 2021 年 4 月

General Manager, NZ

• 2019 年 4 月 - 2020 年 4 月

Insights, strategy and communications for brands who work in or leverage the sports and entertainment industry. At Gemba we help clients make data-driven decisions, solve curly business problems and create unforgettable moments for fans and customers. Insights, strategy and communications for brands who work in or leverage the sports and entertainment industry. At Gemba we help clients make data-driven decisions, solve curly business problems and create unforgettable moments for fans and customers.

Head of Brand and Engagement (Sponsorship + Loyalty)

• 2016 年 10 月 - 2018 年 11 月

I was responsible for the overall brand strategy to drive both customer advocacy and business growth. I also led the partnership strategy and negotiations across Sponsorship and Loyalty, and restructured and relaunched the loyalty program as Vodafone Rewards (formally Fantastic Fridays). I was responsible for the overall brand strategy to drive both customer advocacy and business growth. I also led the partnership strategy and negotiations across Sponsorship and Loyalty, and restructured and relaunched the loyalty program as Vodafone Rewards (formally Fantastic Fridays).

Senior Marketing Manager - Film - Maternity Cover Contract

• 2015 年 11 月 - 2016 年 9 月

Thanks Loyalty - Head of Movies

• 2012 年 - 2015 年 11 月

A hybrid brand, product and marketing role, I was responsible for the successful launch and ongoing development of the Movies pillar of the Telstra Thanks Loyalty Program. Essentially a start up within a large corporate, I was one of the core members of a newly established team developing the Program from scratch. "Telstra Thanks" was a huge success, improving customer retention, customer value, NPS and brand consideration. A hybrid brand, product and marketing role, I was responsible for the successful launch and ongoing development of the Movies pillar of the Telstra Thanks Loyalty Program. Essentially a start up within a large corporate, I was one of the core members of a newly established team developing the Program from scratch. "Telstra Thanks" was a huge success, improving customer retention, customer value, NPS and brand consideration.

Group Account Director - Commonwealth Bank Account

• 2008 年 9 月 - 2012 年 2 月

Managed a team of 12 across the Commonwealth Bank Consumer Banking portfolios. Developed a wide range of award winning, multi-channel work in close collaboration with our clients and agency partners. Managed a team of 12 across the Commonwealth Bank Consumer Banking portfolios. Developed a wide range of award winning, multi-channel work in close collaboration with our clients and agency partners.

Account Director - Optus B2B, Qantas Frequent Flyer and Bell Direct (share trading)

• 2007 年 3 月 - 2008 年 10 月

Clients: Qantas (Frequent Flyer) Optus (Small - Medium Business Division) and Bell Direct (an online Share Trading company - launched in Nov 2007). Developed work from brand development and launch, branded content, through to fully integrated campaigns. Clients: Qantas (Frequent Flyer) Optus (Small - Medium Business Division) and Bell Direct (an online Share Trading company - launched in Nov 2007). Developed work from brand development and launch, branded content, through to fully integrated campaigns.

Senior Account Manager - Bank of New Zealand, Pizza Hut

• 2005 年 3 月 - 2007 年 3 月

Worked primarily on the Bank of New Zealand account, winning multiple effectiveness and creative awards including a Gold Lion at Cannes for the uni student pack launch campaign. Also worked on Pacfic (fencing) Wire and Pizza Hut accounts. Worked primarily on the Bank of New Zealand account, winning multiple effectiveness and creative awards including a Gold Lion at Cannes for the uni student pack launch campaign. Also worked on Pacfic (fencing) Wire and Pizza Hut accounts.