Gabrielle Rainville
Social Media Leader at Gardener's Supply Company- Claim this Profile
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Bio
Credentials
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Email Marketing
HubSpotMay, 2017- Sep, 2024 -
Inbound Marketing
HubSpotJun, 2017- Sep, 2024 -
Sales Software
HubSpotMay, 2017- Sep, 2024
Experience
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Gardener's Supply Company
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United States
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Retail
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100 - 200 Employee
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Social Media Leader
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Nov 2021 - Present
• Develops and implements macro social media strategy, goals and KPIs• Develops and implements platform-specific strategies and best practices across all major branded platforms. • Serves as an active member of the Direct Marketing, Greater Marketing and Communications teams advocating for social media support, and ensuring strong brand coordination with corporate marketing and editorial calendar. • Implements best practices in advertising spend that ultimately generates new customers, engages and retains existing customers, and drives incremental revenue and profits • Identifies, sources, or designs the creative and copy assets required to implement strategy and represent GSC with excellence in social media.• Executes the marketing and editorial plan across platforms.• Work closely with Leadership to ensure GSC’s presence on social media is in synch with brand tenets, and style and voice guidelines. • Maintains and evolves social media analysis to measure performance vs. goals and KPIs and to understand all critical aspects of engagement and monetization. • Works closely with the Retail Marketing Manager to support store-level Facebook accounts and omnichannel execution for other platforms. • Works closely with the Customer Contact Center leaders to leverage CCC reps to monitor and respond to customer service and other issues presented by the public on social platforms. Show less
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Marketing Coordinator
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Jul 2018 - Nov 2021
Website:• Website QA, including but not limited to: creative assets, site changes, and code• Assist Online Store Manager with seasonal and off-schedule offer builds• Assist Testing and Optimization team with experiments and experiencesEmail• Assist with design and Q/A all emails at multiple steps in confirming promotion, landing pages, on-line triggers, expiration dates, shopping cart experience, email footer details• Demandware -- maintain source codes, set up key codes to drive email landing page triggers• Sweepstakes design, deployment and reporting Circulation:• Ensure, verify and approve the accurate addition of seasonal transaction and product data to externally maintained house files• Coordinate receipt of and ensure timely and accurate post-merge file updates• Ensure timely and accurate updates of DAX and user-defined Datamart tables• Responsible for all source code requests (company-wide) for input into an internal source code table for accurate marketing reporting.Marketplace:• Create, edit and upload marketplaces (Amazon, Target+ and Walmart) on a seasonal basis. This includes editing titles to conform to Marketplace best practices, image selection, feature bullets and search terms• Troubleshoot any listing errors and strive to have 100% listing coverage across marketplacesAffiliates:• Manage inbound affiliate inquiries, vetting, and signup• Work with Online Marketing Manager to upload promotion banners, text links, and promotion management in the affiliate platformDisplay:• Work with Production Manager to distribute creative assets to partners across platforms • Work with Online Marketing Manager and Production Manager to manage creative workflow ensuring specifications and assets are on time and correct before deliverySocial Team• Assist with specific campaigns and gamification• Leads Gardeners and Good Dogs social media planning and campaign Show less
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The Edge
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Architecture and Planning
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100 - 200 Employee
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Childcare Representative / Member Services Specialist
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May 2016 - Apr 2018
• Provided an interactive and caring environment for children in the facility • Maintained a safe and welcoming environment • Created a positive, and engaging experience for all members and guests • Responsibilities included excellent customer service while answering phones and directing inquiries • Additional tasks included point of sale operation and reservation organization • Provided an interactive and caring environment for children in the facility • Maintained a safe and welcoming environment • Created a positive, and engaging experience for all members and guests • Responsibilities included excellent customer service while answering phones and directing inquiries • Additional tasks included point of sale operation and reservation organization
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Matrix Marketing Group
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United States
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Marketing Services
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1 - 100 Employee
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Marketing Development Representative (MDR)
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May 2017 - Aug 2017
• Collaborated on multiple client projects • Responsible for creating, managing, and analyzing email marketing campaigns • Researched, wrote, and edited blog articles for company website • Assisted on new prospect sales calls, scheduling, client briefs and meetings • Collaborated on multiple client projects • Responsible for creating, managing, and analyzing email marketing campaigns • Researched, wrote, and edited blog articles for company website • Assisted on new prospect sales calls, scheduling, client briefs and meetings
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BeaconVT
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United States
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Human Resources Services
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Marketing Intern
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Sep 2016 - May 2017
• Created promotional marketing materials and media campaigns advertising BeaconVT services • Conducted marketing research • Efficient communication with new clients, sales organization and securing contracts • Created promotional marketing materials and media campaigns advertising BeaconVT services • Conducted marketing research • Efficient communication with new clients, sales organization and securing contracts
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Education
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2014 - 2018
University of Vermont
Bachelor of Applied Science (B.A.Sc.), Business Administration and Management, General
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