Manager, E-Commerce & Customer Experience

• Sep 2023 - Present

E-Commerce & Public Relations Assistant Manager

• Oct 2018 - Oct 2023

• Drive brand site growth by utilizing multiple marketing channels including Instagram, email, paid search and using best SEO practices. • Utilizing data from previous email campaigns, determine the time of highest likelihood of conversion from both e-shot email campaigns and long format email campaigns. • Execute email campaigns using Ometria which allows for insight into KPIs from cross channel marketing efforts. Also used Ometria to predict customer purchasing patterns. Leveraged this information to generate online sales. • Engage with the Customer Support team to identify real time sales trends. Using this info made incremental adjustments to targeted email marketing campaigns designed to generate interest in and purchase of dead stock and/or stale items. • Develop effective relationships with London HQ to enable continuous growth of hero SKUs • Reviewed data and created revenue reports from Shopify and Ometria dashboards to ensure that business objectives and KPIs were met. • Optimized and personalized trigger email campaigns based on recent consumer touch point behavior and purchases. • Purchasing agent for website, manage website revenue, allocate pricing and assign promotional sales prices. • Analyze sales to gain insight into product success and/or failure with the use of SEO and Shopify reports. • Built and maintain relationships with celebrities, influencers and fashion editors by sending mailers to drive brand awareness. • Drove PR initiatives by creating press dossiers and materials for new product launches, identified new influencers, update press database, manage sample inventory. • Oversee customer support and troubleshooting for orders, billing issues and technical problem notifications. • Represent and promote the Odabash brand and values in attending Cabana Trade show in Miami (2019, 2021, 2022). • Partner cross-functionally with the London HQ and the US wholesale team. • Manage, delegate and review of day-to-day work of an assistant. Show less

Executive Administrative Assistant

• May 2018 - Oct 2018

- Maintaining executive’s schedule, appointments and and travel arrangements in addition to planning meetings, conferences and providing reminders - Performing daily administrative tasks such as maintaining and reordering office supplies and managing document and filing systems - Serve as main point of contact for clients, responsible for choosing locations and making arrangements for entertainment or outings such as dinners and shows - Compiling, distributing and organizing invoices through spreadsheet management Show less

Market Week Assistant & Sample Coordinator

• Mar 2018 - May 2018

- Used Microsoft Excel to manage samples for the J.Crew Holiday 2018 Wholesale - Assisted with photo shoots as needed - Used Microsoft Excel to manage samples for the J.Crew Holiday 2018 Wholesale - Assisted with photo shoots as needed

Sample Coordinator

• Mar 2018 - Mar 2018

- Effectively arranged and maintained the sample closet - Effectively arranged and maintained the sample closet

Social Media Planner

• May 2017 - Dec 2017

- Coordinated the development of content for three brands: GBNYC, ApothekeCo and SpongelleBeyondCleansing - Monitored Instagram and Facebook engagement and consistently engaged with consumers and influencers - Facilitated partnership of ApothekeCo with GlamGlow ultimately leading to co-branded events - Coordinated the development of content for three brands: GBNYC, ApothekeCo and SpongelleBeyondCleansing - Monitored Instagram and Facebook engagement and consistently engaged with consumers and influencers - Facilitated partnership of ApothekeCo with GlamGlow ultimately leading to co-branded events

Retail Sales Representative

• Jun 2016 - Jun 2017

- Consistently met weekly sales quotas, processed inventory, floor moves, window displays and mannequin styling - Greeted customers and confidently determined their wants and needs - Assisted with visual merchandising of the store - Consistently met weekly sales quotas, processed inventory, floor moves, window displays and mannequin styling - Greeted customers and confidently determined their wants and needs - Assisted with visual merchandising of the store

Public Relations Intern

• Jun 2016 - Aug 2016

- Updated and modernized presence on Facebook and created Pinterest page - Corresponded with editors and stylists - Maintained showroom inventory and organization - Responsible for sample trafficking and digital press - Assisted with showroom appointments - Updated and modernized presence on Facebook and created Pinterest page - Corresponded with editors and stylists - Maintained showroom inventory and organization - Responsible for sample trafficking and digital press - Assisted with showroom appointments

Merchandising and Selling Specialist

• Jun 2016 - Aug 2016

- Contractor for Ralph Lauren through Winston Retail for the 2016 PGA Championship at Baltusrol - Achieved 100% sell-through on products delivered - Contractor for Ralph Lauren through Winston Retail for the 2016 PGA Championship at Baltusrol - Achieved 100% sell-through on products delivered

Campus Representative

• Jan 2016 - Jul 2016

- Selected as Chairwoman of apparel for Sigma Kappa’s Phi Chapter - Ran successful campaign to design, market and sell apparel for the multiple Greek organizations on college campuses - Exceeded prior year’s total apparel sales - Selected as Chairwoman of apparel for Sigma Kappa’s Phi Chapter - Ran successful campaign to design, market and sell apparel for the multiple Greek organizations on college campuses - Exceeded prior year’s total apparel sales

Merchandising Intern / Keyholder

• Jan 2016 - May 2016

- Experience and knowledge of proper merchandising and marketing techniques - Organized special fundraising sale events on campus to effectively market the Boutique and sell product - Modernized the Boutique’s social media presence and developed a PR campaign by styling and photographing trend-right outfits on target-market customers - Experience and knowledge of proper merchandising and marketing techniques - Organized special fundraising sale events on campus to effectively market the Boutique and sell product - Modernized the Boutique’s social media presence and developed a PR campaign by styling and photographing trend-right outfits on target-market customers

Style Guru Intern

• May 2015 - Sep 2015

- Successfully photographed on-trend and style-conscious outfits for weekly blog posts -Wrote blog posts providing my readers with helpful ways to incorporate new trends into their daily wardrobe - Advertised posts by networking through social media - Successfully photographed on-trend and style-conscious outfits for weekly blog posts -Wrote blog posts providing my readers with helpful ways to incorporate new trends into their daily wardrobe - Advertised posts by networking through social media

Personal Secretary

• May 2015 - Aug 2015

- Scheduled and organized monthly planners for company co-owners - Scheduled and organized monthly planners for company co-owners

Retail Sales Representative

• May 2014 - Jan 2015

- Assisted with various merchandising duties in addition to selling to a high profile clientele - Assisted with various merchandising duties in addition to selling to a high profile clientele

Retail Sales Representative

• May 2013 - Aug 2013

- Processed inventory, floor moves, window displays and mannequin styling - Greeted customers and confidently determined their wants and needs - Processed inventory, floor moves, window displays and mannequin styling - Greeted customers and confidently determined their wants and needs