Experience

Kade Pay

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Jan 2023 - Aug 2023

  New York City Metropolitan Area - Lead the marketing department of a fast-growing fintech startup, specializing in payment solutions for online merchants and shoppers. - Oversee all aspects of marketing strategy, planning, and execution to drive brand awareness, customer acquisition, and revenue growth. - Develop and execute demand-generation campaigns across various digital platforms, leveraging Google Ads expertise to optimize conversion rates.



metadata.io

• Advertising Services

• Sr. Performance Marketing Strategist

  • Jan 2022 - Nov 2022

  - Drive performance marketing strategies for B2B clients using Metadata.io's AI-powered platform to optimize campaign performance and ROI. - Lead end-to-end campaign planning, execution, and optimization across various digital channels, including Google Ads, LinkedIn, and Facebook. - Develop and manage comprehensive marketing plans, including budget allocation, audience targeting, ad creatives, and landing page optimization. - Utilize data analysis to identify key insights, trends, and… Show more - Drive performance marketing strategies for B2B clients using Metadata.io's AI-powered platform to optimize campaign performance and ROI. - Lead end-to-end campaign planning, execution, and optimization across various digital channels, including Google Ads, LinkedIn, and Facebook. - Develop and manage comprehensive marketing plans, including budget allocation, audience targeting, ad creatives, and landing page optimization. - Utilize data analysis to identify key insights, trends, and opportunities, adjusting strategies to meet client objectives and exceed KPIs. - Collaborate with cross-functional teams, including design, content, and sales, to ensure cohesive and effective campaign execution. - Leverage advanced marketing technologies and tools to enhance campaign performance, including AI-driven audience targeting and ad optimization. - Provide strategic recommendations to clients based on industry best practices and data-driven insights, delivering exceptional value and results. Show less



Performancis Ad Team & Consulting

• Performance Manager

  • Jul 2019 - Nov 2022

  Recife, Pernambuco, Brasil Responsible for planning, monitoring, and creating all advertising strategies and digital media buying. Planning and supervising digital techniques for digital media campaigns, as well as managing the integration of digital media buying activities into a results-focused advertising strategy. Managed teams of marketing professionals to ensure the success of campaigns. Review budget, workforce, and resources.



iMarketing AB

• Sweden
• Advertising Services

• Media Planner

  • Apr 2021 - Jan 2022

  Sweden - Developed data-driven performance media strategies for e-commerce clients, maximizing their online visibility, engagement, and revenue. - Collaborated closely with clients to understand their business goals, target audiences, and competitive landscape, tailoring media plans to achieve optimal results. - Conducted thorough keyword research, audience segmentation, and competitive analysis to inform campaign targeting and messaging. - Managed end-to-end campaign execution across various… Show more - Developed data-driven performance media strategies for e-commerce clients, maximizing their online visibility, engagement, and revenue. - Collaborated closely with clients to understand their business goals, target audiences, and competitive landscape, tailoring media plans to achieve optimal results. - Conducted thorough keyword research, audience segmentation, and competitive analysis to inform campaign targeting and messaging. - Managed end-to-end campaign execution across various digital channels, including Google Ads, Facebook, Instagram, and YouTube. - Created and optimized ad creatives, landing pages, and audience segments to ensure alignment with campaign objectives and maximize ROI. - Monitored and analyzed campaign performance metrics, identifying trends, insights, and optimization areas to enhance campaign effectiveness continually. - Utilized A/B testing methodologies to iterate and improve ad creatives, landing pages, and campaign strategies based on real-time data. - Provided regular performance reports and insights to clients, showcasing the impact of campaigns on key KPIs and recommending adjustments for future success. - Collaborated with cross-functional teams, including designers, copywriters, and developers, to ensure seamless execution of campaigns and deliverables. Show less



BlackNinja

• Canada
• Software Development
• 1 - 100 Employee

• Social Media Marketing Manager

  • Dec 2018 - Oct 2019

  Recife e Região, Brasil - Spearheaded social media marketing strategies for diverse clients, driving brand awareness, engagement, and lead generation. - Created and managed content calendars, crafting compelling and relevant content across social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. - Developed data-driven audience segmentation and targeting strategies to optimize campaign reach and engagement. - Collaborated with graphic designers and copywriters to produce visually… Show more - Spearheaded social media marketing strategies for diverse clients, driving brand awareness, engagement, and lead generation. - Created and managed content calendars, crafting compelling and relevant content across social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. - Developed data-driven audience segmentation and targeting strategies to optimize campaign reach and engagement. - Collaborated with graphic designers and copywriters to produce visually appealing and engaging social media posts, ads, and videos. - Implemented paid social media campaigns, including Facebook Ads and Instagram Ads, utilizing budget allocation, ad targeting, and bid optimization techniques. - Monitored and analyzed campaign performance metrics using social media analytics tools, providing actionable insights to optimize ongoing campaigns and inform future strategies. - Developed and executed influencer marketing campaigns, identifying and collaborating with relevant influencers to amplify brand messaging and reach. - Provided regular performance reports and insights to clients, showcasing campaign impact on key metrics and recommending adjustments for optimal results. - Collaborated with cross-functional teams to ensure alignment of social media strategies with overall marketing objectives and initiatives. - Led client meetings and presentations, effectively communicating campaign performance, strategy updates, and future recommendations. - Managed multiple client accounts simultaneously, ensuring timely execution of deliverables, campaign launches, and reporting. - Played a pivotal role in client acquisition and retention, showcasing the agency's social media expertise and contributing to successful pitches. - Cultivated strong client relationships through open communication, proactive problem-solving, and delivering measurable results that exceeded expectations. I worked with the team to develop digital strategies aligned with our client's goals. Show less



Cumbuca Serious Business

• Brazil
• Advertising Services
• 1 - 100 Employee

• Media Manager

  • Apr 2018 - Dec 2018

  Recife e Região, Brasil - Led end-to-end advertising strategies and digital media buying for diverse clients, optimizing campaign performance and driving ROI. - Devised comprehensive digital media plans, leveraging data-driven insights to ensure alignment with client objectives and target audience. - Collaborated closely with cross-functional teams, including creative, account management, and data analysis, to develop integrated advertising strategies that delivered tangible results. - Implemented advanced… Show more - Led end-to-end advertising strategies and digital media buying for diverse clients, optimizing campaign performance and driving ROI. - Devised comprehensive digital media plans, leveraging data-driven insights to ensure alignment with client objectives and target audience. - Collaborated closely with cross-functional teams, including creative, account management, and data analysis, to develop integrated advertising strategies that delivered tangible results. - Implemented advanced digital techniques and innovative approaches within media campaigns, consistently exceeding client expectations. - Managed the integration of digital media campaigns into overall advertising strategies, ensuring a cohesive and impactful brand presence across multiple channels. - Supervised the planning and execution of digital media campaigns, overseeing the selection of appropriate platforms, ad formats, and targeting parameters. - Utilized programmatic advertising, social media advertising, and search engine marketing to optimize reach, engagement, and conversion rates. Managed teams in the 2018 presidential and governmental campaigns. Managed teams in the 2018 presidential and governmental campaigns. Show less



Agência Um

• 1 - 100 Employee

• Digital Media Buyer

  • Aug 2017 - Apr 2018

  Recife, Pernambuco Digital media planning with a focus on performance. Responsible for developing and executing campaigns with adserver and vehicles. Also responsible for daily monitoring of campaigns, controlling budgets, invoicing, and interacting with the customer.



JAZZZ Web & Design

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Online Media

  • Aug 2016 - Jul 2017

  Recife Created and implemented media plans for e-commerce clients, including Google, Facebook, and Instagram. Planned and executed monthly email marketing campaigns for direct mail to the customer database.



Agência Iris

• Advertising Services
• 1 - 100 Employee

• Account manager

  • Jun 2015 - Sep 2015

  Recife Area, Brazil Responsible for the digital at Neoenergia and its distributors, Coelba, Cosern and Celpe. I was able to help Íris to structure and implement digital marketing strategies in the mentioned companies. Handle multiple clients' social campaigns and budgets, ranging from $5k to $20k. Write ad copy, optimize keywords, and explore new tactics to exceed goals tactfully. Created a strong work ethic, employing a strategic mindset regarding client campaigns and encouraging further growth



Ágora Comunicação Integrada

• Design Services
• 1 - 100 Employee

• Social Media Manager

  • Nov 2014 - May 2015

  Recife Area, Brazil Planning and creating and executing strategies and actions in social media; Creation of communication actions and online campaigns; Support to the development of business proposals and planning within the Digital Marketing area. Briefings, guidelines and reports. Digital media buying Digital media planning with a focus on performance; Execution of campaigns with ad servers Budget control; Daily monitoring of campaigns;



Carpe Comunicação

• Brazil
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Sep 2013 - Oct 2014

  Recife I created, executed, and monitored communication strategies and campaigns. I have managed social media campaigns for clients such as PSDB (Partido da Social Democracia Brasileira); PSB in the 2014 electoral campaign for Governor with Candidate Paulo Câmara, and for President with candidate Eduardo Campos where the focus was to plan and organize actions to mobilize the population on social networks in favor of the candidates.