Gabrielle Verzella

Marketing Content Specialist at Verisk - marketing solutions
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia

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Lauren Horne

Gabrielle was my supervisor during my time at Klein Global Opportunities. Right from the start she was so helpful while I was adjusting to my new role. She always brought positive energy to the team and was someone I looked forward to speaking with every week! She was wonderful at making work enjoyable yet keeping the team on track. I always felt comfortable coming to her with any issue or question. Gabrielle always made sure to check on our team members not only to ensure we were getting out work done, but to make sure we were doing okay in our personal lives as well. She showed me what a great supervisor looks like and I admire her work ethic so much. I can only hope to work with more people like her!

Courtney Trumbore

Gabrielle was my direct supervisor for my 2021 Summer Communications Internship for Klein Go. She fostered a supportive and creative environment and encouraged me to think outside the box. Her kind demeanor made it easy to connect with her and ask her for help if needed. Gabrielle is dedicated to helping students succeed both abroad and in their field. I look forward to using the skills I learned from Gabrielle and I hope that future students and employers are lucky enough to work with her.

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Credentials

  • Account-Based Marketing Foundations
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Communicating Across Cultures
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Unconscious Bias
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Safe Zone Certificate
    Temple University
    Feb, 2018
    - Nov, 2024
  • Certificate in Writing
    Temple University
    Aug, 2017
    - Nov, 2024

Experience

    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Marketing Content Specialist
      • Mar 2022 - Present

      Jornaya was acquired by Verisk (NASDAQ: VRSK) in December 2020. Identity resolution and consumer intelligence solutions deliver the foundational data layer for understanding the person behind every marketing interaction. Combining this with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides unique and differentiated value to CMOs, marketing teams and their partners. Jornaya was acquired by Verisk (NASDAQ: VRSK) in December 2020. Identity resolution and consumer intelligence solutions deliver the foundational data layer for understanding the person behind every marketing interaction. Combining this with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides unique and differentiated value to CMOs, marketing teams and their partners.

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Content Marketing Specialist
      • Mar 2022 - Present

      Jornaya helps you adapt your marketing and lead buys in real-time based on your consumers’ online shopping behavior. Jornaya helps you adapt your marketing and lead buys in real-time based on your consumers’ online shopping behavior.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Director, Klein Global Opportunities
      • Nov 2018 - Mar 2022

      Effectively oversee marketing initiatives and recruitment efforts for Klein's Global Opportunities office and programs. Manage the creative and strategic use of social media via content calendars and online scheduling systems. Coordinate events, and implement marketing initiatives to support the program with monthly newsletters, website content and print materials. Management responsibilities include supervising six employees, developing training for new staff members, and co-managing the operating and programmatic budget. Show less

    • Program Coordinator, Klein Global Opportunities
      • Jan 2018 - Nov 2018

      Served as the Lew Klein College of Media and Communication’s Global Opportunities office’s first point of contact for students interested in studying away.Responsibilities included advising students in the development of an individual plan toparticipate on programs, coordinating events and info sessions to enhance the qualityof GO programs. Additional responsibilities included coordinating campus visits forexternal providers and partners, and representing Klein Global Opportunities to otherunits within Temple University and outside constituents. Show less

    • Content Writer
      • Nov 2021 - Dec 2021

      Wrote ten, 1,000 word original profiles/briefs about hotels in the Las Vegas area for lasvegastrip.com. Incorporated primary SEO keywords to reach target audiences. Wrote ten, 1,000 word original profiles/briefs about hotels in the Las Vegas area for lasvegastrip.com. Incorporated primary SEO keywords to reach target audiences.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Blogger
      • Oct 2021 - Oct 2021

      Generated a 1,500 word blog post for San Francisco Jeep Tours. Generated a 1,500 word blog post for San Francisco Jeep Tours.

    • Online Media
    • Content Writer
      • Mar 2021 - May 2021

      Created multiple itinerary style articles and listicles. Created multiple itinerary style articles and listicles.

    • Freelance Contributor
      • Feb 2021 - Feb 2021

      Generated a 1,500 word article related to sustainable travel and tourism. Primary SEO keywords were researched and incorporated into the body text. Generated a 1,500 word article related to sustainable travel and tourism. Primary SEO keywords were researched and incorporated into the body text.

  • Brand Infusion
    • London, United Kingdom
    • Brand Placement Assistant
      • Jun 2017 - Aug 2017

      Collaborated with UK-based production companies for prop and brand placement opportunities. Responsibilities included collating relevant online industry news for Twitter, editing and publishing daily videos of product coverage secured in current film and television productions, and attending screenings to confirm product placements for clients. Collaborated with UK-based production companies for prop and brand placement opportunities. Responsibilities included collating relevant online industry news for Twitter, editing and publishing daily videos of product coverage secured in current film and television productions, and attending screenings to confirm product placements for clients.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Peer Advisor, Klein Global Opportunities
      • Aug 2015 - Aug 2017

      Advised students on the range of programs available through the Lew Klein College of Media and Communication’s Global Opportunities office. Assisted in pre-departure orientations for program participants. Managed social media accounts and outgoing communication for the office. Increased the application rate for a new program by +400% in four months. Managed student information in Terra Dotta application system. Advised students on the range of programs available through the Lew Klein College of Media and Communication’s Global Opportunities office. Assisted in pre-departure orientations for program participants. Managed social media accounts and outgoing communication for the office. Increased the application rate for a new program by +400% in four months. Managed student information in Terra Dotta application system.

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Marketing And Promotions Intern
      • Jan 2017 - Apr 2017

      Assisted in the promotion and digital marketing of new and permanent exhibits at the Franklin Institute. Responsibilities included collaborating with external vendors in the Philadelphia area to offer exclusive deals and packages for museum guests, and representing the museum at external events on the east coast. Assisted in the promotion and digital marketing of new and permanent exhibits at the Franklin Institute. Responsibilities included collaborating with external vendors in the Philadelphia area to offer exclusive deals and packages for museum guests, and representing the museum at external events on the east coast.

    • Advertising Services
    • 1 - 100 Employee
    • Lifestyle Representative Intern
      • Sep 2016 - Dec 2016

      Developed digital marketing strategies for established and up and coming artists signed with Sony Music labels. Responsibilities included orchestrating marketing campaigns to create awareness, delivering weekly briefs on marketing efforts, and attending and recapping concert events for artists. Developed digital marketing strategies for established and up and coming artists signed with Sony Music labels. Responsibilities included orchestrating marketing campaigns to create awareness, delivering weekly briefs on marketing efforts, and attending and recapping concert events for artists.

    • United States
    • Musicians
    • 1 - 100 Employee
    • Staff Writer
      • Dec 2013 - Jul 2014

      Wrote creative and critical pieces in regards to new record releases and displayed leadership through independently assigning work and meeting deadlines on time. Other responsibilities included utilizing social media such as WordPress and Twitter, and contacting public relation agents and companies to request access to new content. Wrote creative and critical pieces in regards to new record releases and displayed leadership through independently assigning work and meeting deadlines on time. Other responsibilities included utilizing social media such as WordPress and Twitter, and contacting public relation agents and companies to request access to new content.

Education

  • Temple University
    Master of Science - MS, Travel and Tourism
    2018 - 2020
  • Temple University
    Bachelor of Arts (BA), Media Studies and Production, International Communication Concentration
    2013 - 2017
  • Dublin Business School
    Study Abroad, General Studies
    2015 -

Community

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