Experience

British Sauna Society

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Secretary, Trustee and Communications Officer

  • Mar 2023 - Present

  As Communications Officer, I've led the redevelopment of the British Sauna Society website (https://www.britishsaunasociety.org.uk/) including creating a new membership sign up process and introducing a new CRM system to manage membership data. I also curate and manage the monthly membership newsletter. I also manage all press requests and journalist interviews. In my tenure the BSS has featured in The Sunday Times, the i, The Evening Standard and House and Garden magazine. As Secretary of the society, I am responsible for responding to inbound requests, and organising board meetings. Show less



ZOE

• United Kingdom
• Technology, Information and Internet
• 200 - 300 Employee

• UK Marketing Manager

  • Apr 2022 - Feb 2023

  Planned and executed all email communications for ZOE using the Mailchimp platform. Managed the UK launch in April and its 200k+ waitlist for the product, tracking fulfillment capacity internally to invite via email a fixed number of sales each week. This was a data-intensive role involving constant AB testing and the building out of reporting dashboards in Holistics in partnership with a Data Analyst. Conversion rate over the 6 months averaged around 30%. Owned the referrals programme using the MentionMe platform and created email nurture flows to encourage virality. Also responsible for list management and the weekly setup and send for the ZOE newsletter, going to 650k recipients in the US and UK. Show less



Community Sauna Baths CIC

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Director

  • Feb 2021 - Oct 2022

  The Community Sauna Baths CIC aims to create an easily replicable and scalable model for inner-city community sauna. We want to deliver sauna that is authentic, inclusive, local, and affordable, so that all ages and backgrounds can access the health benefits that weekly sauna bathing offers. Grew a small project idea for a local sauna into a much-loved social enterprise that’s been featured in the Sunday Times, the Guardian and GQ. Reached a monthly revenue of £18k in 9 months of operation, regularly operating at 100% capacity. 5k visits to our website a month. 51 Google Business reviews with an average of 4.9. This role was part-time, working evenings and weekends alongside another full-time role. Led the social media and local outreach for a Mayor of London crowdfunder, gaining £28k of pledges. Leveraged local connections built during the fundraising to secure a site. Built a full website and booking system in 2 weeks and began operations in January 2021. Wrote the brand strategy & narrative to differentiate against established ‘luxury’ spas. Made strategic decisions as a Board Director to continue delivering on the social aims and stated mission of the company: to bring authentic sauna to the UK. Planned & ran all of the marketing, created all social imagery & copy and community managed the Instagram account (4,000 followers), managed all bookings and payments enquiries, updated the website & wrote blog content, drove ticket sales for events and managed email marketing through Mailchimp. Ran customer surveys using Google Forms & Sheets. Wrote articles about the sauna for local press and spoke about health benefits on the radio and in national press. Show less



Quorso

• United Kingdom
• Software Development
• 1 - 100 Employee

• Marketing Lead

  • Nov 2019 - Mar 2022

  Grew marketing from zero inbound leads in a year, to a consistent stream of ~5 inbound leads per month. Led rebrand and website redevelopment with small agencies, created and implemented successful brand, content, social and acquisition strategies. Established a thought leadership practice, curating, editing and at times ghostwriting high-profile content. I am to define a whole new product category using brand and content strategy to generate new leads, as well as ensuring that engaging and consistent customer journeys drive sales momentum over the long-tail B2B purchase cycle and facilitate the rapid growth of the business. As well as strategic planning, I am also am technical lead and manager of Wordpress website and Hubspot marketing automation, site analytics & tagging (Google Analytics & Google Tag Manager), paid advertising deployment and management (LinkedIn, Twitter, YouTube, Google Display, Google AdWords), SEO. Data reporting and spend optimisation using Google Data Studio & Swydo. Basic HTML editing for emails and website. I do most of this myself, other than working with a small development agency for development and SEO support. Show less



Think Jam

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Acquisition Consultant

  • Oct 2019 - May 2020

  Advising on client acquisition strategy and helping set up processes and technology to drive new business and sales for the agency. Advising on client acquisition strategy and helping set up processes and technology to drive new business and sales for the agency.



Cognito

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Digital Manager

  • Oct 2017 - Oct 2019

  Rapidly acquired specialist knowledge in niche financial services domains such as bond trading, bitcoin & blockchain, open banking, payments, wealth management, family offices & wealth planning, ESG. Became the agency go-to expert on ESG and sustainable finance, using research to create a sales proposition. Became the agency go-to expert on LinkedIn paid advertising, and created a sales proposition to secure new clients and expand existing accounts, including Janus Henderson, Link Group, MarketAxess and Ocorian. Led paid LinkedIn, Twitter & Google Ads campaign deployment, Google Analytics & Tag Manager. Delivered brand and content strategy projects alongside ex-Interbrand Group Strategy Officer for Refinitiv, Investec, Gravity Bank, and B2B product-developers Supercharge.io. Developed key sales skills from constant new business meetings. In external training, was recognised as stand-out and a future leader for the agency. Pitched in high-pressure situations to difficult prospects (e.g. Swiss billionaires, ex-chairman of Monzo, Lithuanian blockchain developers with limited English). Nominated for Best Social Media Campaign by the PRCA for the first-ever Twitter campaign I ran. In just 12 days, the campaign delivered for the Carbon Tracker Initiative 3,747 likes, 1,191 retweets and 51 replies, had 106 users spending more than 5 minutes reading the report and 29 downloads of it, and 126 new leads sign up to the data portal. Show less



The Future Laboratory

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• Project Manager

  • Oct 2016 - Apr 2017

  Focus of role was to drive reporting and profitability of projects. Managed journalistic reports, strategic business proposals, strategy workshops, ethnographic research and expert commentary. Clients included Samsung, Kenwood Ltd, The Crown Estate and the Engine Group. Owned client relationship and led project delivery, costing and budget tracking, weekly internal reporting and research participant management. Focus of role was to drive reporting and profitability of projects. Managed journalistic reports, strategic business proposals, strategy workshops, ethnographic research and expert commentary. Clients included Samsung, Kenwood Ltd, The Crown Estate and the Engine Group. Owned client relationship and led project delivery, costing and budget tracking, weekly internal reporting and research participant management.



The&Partnership

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Freelance Senior Account Manager

  • Sep 2016 - Oct 2016

  As part of The&Partnership’s digital content arm, I worked with RBS and Argos to create digital brand campaigns across display and social media. As part of The&Partnership’s digital content arm, I worked with RBS and Argos to create digital brand campaigns across display and social media.



Spark44

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Freelance Account Manager

  • Jun 2016 - Jul 2016

  Working on the Fleet & Business team on the Jaguar Land Rover account, delivering across a range of channels including print, digital and experiential. Working on the Fleet & Business team on the Jaguar Land Rover account, delivering across a range of channels including print, digital and experiential.



Cognito

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Freelance Account Manager

  • Apr 2016 - Jun 2016

  Brand, digital and social strategy within the Financial Services sector. Working with Private Equity, Insurance and Oil Trading clients required a rapid uptake of specialist concepts and terminology in a fast-moving and changing landscape. Brand, digital and social strategy within the Financial Services sector. Working with Private Equity, Insurance and Oil Trading clients required a rapid uptake of specialist concepts and terminology in a fast-moving and changing landscape.



BBD Perfect Storm | a B-Corporation

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Account Manager

  • Feb 2016 - Apr 2016

  Working on the Investec Private Banking Account, developing their High Net Worth proposition. Working on the Investec Private Banking Account, developing their High Net Worth proposition.



OTHERWAY

• United Kingdom
• Design Services
• 1 - 100 Employee

• Freelance Project Manager

  • May 2015 - Sep 2015

  Account and project management on the Pizza Express account delivering above-the-line campaigns across print, digital and outdoor, including the development of an entirely new sub-brand from concept to launch. Account and project management on the Pizza Express account delivering above-the-line campaigns across print, digital and outdoor, including the development of an entirely new sub-brand from concept to launch.



Havas Work Club

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Account Manager

  • Apr 2015 - May 2015



Spring Studios

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Account Manager

  • Sep 2014 - Apr 2015

  I moved into this role to work on integrated creative projects and gain experience in brand strategy. In turn, I was able to offer my digital experience to an agency which was looking to bolster their offering. I confidently transitioned to working on through the line projects and was entirely responsible for the management of the digital aspects of my accounts. Clients Canali Madina (Percassi Group) Billionaire (Percassi Group) All Things Hair (Unilever) Net A Porter Projects Ongoing site support & maintenance (UX, Design, FE & BE development) UX consulting & digital strategy Content strategy Brand strategy & visual identity Creative concepting & design (online, print, film) Stills production & retouching Film production & editing Pitch support Show less



Essence

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jan 2013 - Sep 2014

  Initially my role in the team drew on my statistical skills, and I was responsible for all reporting on Barclays Corporate campaigns. I developed a great working relationship with Pret A Manger, helping them to embrace digital innovation whilst still delivering to their business objectives and within a tight budget. Working with Google I helped build the creative reIationship to deliver industry-first award winning projects, working with multiple stakeholders in tight deadlines. I also had line management responsibilities for an Account Executive.ClientsGoogle (Brand, Innovation, Search App, Nexus, Play)Pret A MangerThe Jockey ClubBarclays CorporateFinancial TimesBarclaycard B2BAncestryProjectsResponsive Design & BuildHTML5 Mobile Rich MediaContext-dependent targetingEmail marketingContent strategyUX consultingAnalytics, testing & creative optimisationCampaign concepting, design & copywriting Show less

• Senior Account Executive

  • Jun 2012 - Dec 2012

• Account Executive

  • Nov 2010 - Jun 2012