Gabrielle Norris, M.A.
Marketing Automation at Fingerpaint- Claim this Profile
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English Full professional proficiency
Topline Score
Bio
Credentials
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Photoshop CC 2017 Essential Training: Design
LinkedInOct, 2017- Nov, 2024 -
Photoshop CC 2017 Essential Training: The Basics
LinkedInOct, 2017- Nov, 2024 -
Adobe Certified Expert-Marketo Engage Business Practitioner
AdobeDec, 2021- Nov, 2024
Experience
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Fingerpaint Group
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United States
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Advertising Services
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300 - 400 Employee
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Marketing Automation
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Jun 2021 - Present
Develops, manages, and optimizes robust data-driven programs. Implements business rule documents, maintains lists and databases, handles quality assurance testing, and deploys email and SMS messages. - Assists with the management of marketing automation programs using platforms such as Marketo, Salesforce Marketing Cloud, etc. - Implements business rules - Analyzes and showcases reports of programs - Ensures quality control assurance and end-to-end testing initiatives - Manages data, including list hygiene, system integration checks, etc. Show less
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March of Dimes
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Non-profit Organizations
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700 & Above Employee
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Marketing Email Fundraising Specialist
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Jan 2021 - Jun 2021
• Builds and executes all email marketing fundraising campaigns, including content development, design and formatting, delivery and targeting. • Optimizes peer-to-peer, event-based and direct fundraising emails to maximize ROI. Manage the end-to-end execution of fundraising campaign email deployments including planning, targeting, set-up, drafting copy, preparing visual and design assets, intake management, coding, approvals, quality assurance, testing, scheduling, and analysis. • Collaborates with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications that meet campaign objectives and timelines • Develops and maintains strong working relationships across departments to help facilitate success. to Effectively manage relationships with internal and external partners to ensure timely execution against agreed-upon deliverables. • Keeps abreast of industry trends, benchmarks and best practices, drawing on them to inform marketing and fundraising strategies and tactics. • Collaborates with a variety of stakeholders to develop measurement models/plans that are scalable and able to drive engagement strategies. Show less
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National Association of Broadcasters
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Conventional Marketing Specialist
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Jun 2019 - Jan 2021
Marketed and developed strategies for projects which led to an increase of 175 registrants for a Young Professionals Program and an improved click to open rate. Engaged and increased the number of active media partners to over 100. • Created efficiencies and enhanced processes through improved data base management. Fostered relationships and developed strategies and working relationships with education and media partners by supplying weekly analytical reports, presenting marketing pitches and much more. • Created strong brand designs for various communications and developed acquisition and awareness templates for multiple platforms including Marketo, Feathr, Hootsuite and more. • Assisted with the content and brand identity for the corporate Facebook, Twitter, and Instagram accounts while developing graphics utilizing Adobe Suite. • Optimized and coordinated processes of the budgeting and invoicing systems by creating efficient timelines, tracking procedures and updated communication guidelines Show less
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Association for Talent Development (ATD)
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United States
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Human Resources Services
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200 - 300 Employee
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Publications and Content Marketing Specialist
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Jun 2018 - Apr 2019
• Writes marketing copy for email, social media, web, and print• Creates marketing emails from scratch and monitors performance metrics• Manages organic social media campaigns and optimizes for engagement• Designs and implements marketing experiments, and reports results• Reports on and provides analysis weekly on email, social media, web & Google analytics, and print campaigns• Manages website content updates with a focus on user experience and optimization• Facilitates special tactics campaigns for publications and community engagement programs• Supports the development of marketing collateral, including direct mail, print/digital advertising, content, and social media graphics• Helps develop campaigns and strategies to increase market exposure and generate new business and audience acquisition• Processes data to curate targeted marketing lists Show less
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Communities of Practice Specialist
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Feb 2017 - Jun 2018
• Project Management Skills – Deployed 16 newsletters per month and ensured all newsletters were delivered according to schedule• Collaboration – Worked with community managers, the marketing department, the membership department and more to grow member engagement by uploading blog posts and videos; promoting books; and creating enterprise products• Analytical Skills – Produced analytics reports on newsletter engagement on a monthly basis and per request • Strong Communication Skills – Communicated with vendors, customers, and the community of practice team to get various tasks completed• Website Content – Updated content on a daily basis including formatting, HTML, and element design. • Social Media Content – Implemented and maintained an online media plan, including original content for various online social media networks for Twitter, LinkedIn, and Facebook, etc. Show less
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SICPA
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Switzerland
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Chemical Manufacturing
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700 & Above Employee
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Administrative Assistant
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May 2011 - Dec 2016
• Strong Organization Skills – Organized and produced effective and user filing systems including government documents, effective stock spreadsheets, etc. • Supported the Executive Office Manager – Supported and assisted meetings, luncheons, dinners, special events and team building events including holiday events, fundraising events, etc. • Written and Verbal Correspondence – Created and edited content for Executive Office Manager, CEO and Executive Team which included mass emails, letters to vendors, internal communication, etc. • Verbal and Written Communication Skills – Communicated with vendors, customers, and executive team • Proactive Skills – created and implemented new systems including mailing lists, updated telephone lists, contact information, stock information, storage locations, etc. • Coordination Skills – Coordinated with Marketing Director for the internal newsletter, edited marketing content Show less
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Residence Hall Association
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United States
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Political Organizations
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1 - 100 Employee
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Vice President of Advocacy & Administration
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May 2014 - May 2015
• Prepared Agendas and Executive Team Meeting Minutes – Formed, prepared, and distributed agendas for executive meetings and minutes • Assisted and Supported the President – Assisted the President with team events, student events, campaigns, executive orders, administrative obligations, etc. • Manager Experience – Managed the Public Relations Division which included the Director of Marketing & Publicity and the Director of Student Relations & NCC • Correspondence Skills – Corresponded with students and faculty inquiries relevant to Residence Hall Association through email, face to face communication, etc. • Supervisor Experience – Supervised the membership of the RHA Executive Board and Community Council through keeping data and communicating with members • Coordination Skills – Coordinated meetings and events with students, faculty, and vendors through managing multiple calendars and communication through emails and more • Multitasking Skills - Verified Residence Hall Association email account, calendar and office supplies Show less
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Freedom Volvo: Virginia Beach
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Virginia Beach, VA
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Receptionist
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May 2014 - Aug 2014
• Data Entry Skills – Entered customer data and information through Excel spreadsheets which pertained to customer inquiries, customer and dealer information, etc. • Inventory Skills – Supervised and maintained inventory daily • Correspondence Skills – Communicated and corresponded with customer inquiries and employees verbally and through emails and website communication • Cashier Experience – Worked with monetary values with customers and employees during purchases • Editor Skills – Edited content on the company website, including website posts, employee descriptions, contact information, etc. Show less
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Susan G. Komen
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United States
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Non-profit Organizations
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400 - 500 Employee
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Community Profile Intern
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May 2014 - Aug 2014
• Research and Analysis Skills – Researched and contacted health facilities in neighboring areas to inform about breast cancer statistics and created documents with relative information • Creative Campaign Content Skills – Created content for “Race for the Cure” of 2014 including social media content, newsletter content and more • Information and Statistics Skills – Developed and wrote health related content and statistics for Susan G Komen brochures for distribution to health facilities and women centers • Drafted Campaign Plans – With supervisory review, brainstormed campaign plans for various events and “Race for the Cure” for 2014 • Social Media Content – Implemented and developed material for social media outlets including Twitter, Facebook and company website to disseminate information about events and communicate with users • Customer Service Skills – Communicated with customers verbally and through email and social media inquiries • Convio Experience - Constituent relationship management solutions and services for nonprofits, covering web content management, e-marketing, e-fundraising, advocacy, etc. Show less
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Education
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2015 - 2017
Southern New Hampshire University
Master of Arts (M.A.), Communications w/ Concentration in New Media & Marketing -
2011 - 2015
Old Dominion University
Bachelor of Arts (B.A.), English Language and Literature, General
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