Experience

Studio Mococo

• United States
• Advertising Services
• 1 - 100 Employee

• Founder, Brand and Product Strategist

  • Jan 2016 - Present

  Through an ongoing conversation between strategy and design, we build brands that are both honest and ambitious. Through an ongoing conversation between strategy and design, we build brands that are both honest and ambitious.



West

• United States
• Marketing Services
• 1 - 100 Employee

• Managing Director, Strategy

  • Jun 2015 - Dec 2015

  Led strategy across the portfolio. Built a strategy team of eight.Select partner work included: BraintreeImpossible FoodsSpringGoFundMeAnkiLittleBitsEarnestnew business

• Strategy Director

  • Jul 2013 - May 2015

  West is a multi-disciplinary strategy and creative collective focused on accelerating the growth of the world's most revolutionary companies, products and technologies.While at west I led brand and/or product strategy on a wide array of partner companies, including:Braintree: positioning, target definition, rebrand, relaunch, integration with PayPal post acquisition, thought leadership, go to marketEarnest: product development (student loan refinancing), target definition, positioning, go to marketAnki: product positioning, target definition, pricing strategyShuddle: brand strategy and product positioning for launch+ west IP, team leadership, collaboration with brilliant designers and writers, member of slow jam fan club, qualitative research go-to, worked on Project Ara, Tumblr, Jawbone, Blinker, Barnraiser, Khan Academy and others. Show less



Redscout

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Strategy

  • Apr 2009 - Jul 2013

  Brand strategy. Innovation. Building an office. Growing a team. New business. Selected projects include: Nike FuelBand LinkedIn Gatorade MySpace Skittles Prosper Lucky Brand Hayneedle Brand strategy. Innovation. Building an office. Growing a team. New business. Selected projects include: Nike FuelBand LinkedIn Gatorade MySpace Skittles Prosper Lucky Brand Hayneedle



T.A.G.

• Planning DIrector

  • Aug 2007 - Apr 2009

  Planner on Xbox, Nike, Zune, New Business Planner on Xbox, Nike, Zune, New Business



Wieden + Kennedy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Planner

  • 2005 - 2007

  Global Planner on Nike (Basketball, Women's, Running) Global Planner on Nike (Basketball, Women's, Running)



TBWA\Chiat\Day

• United States
• Advertising Services
• 700 & Above Employee

• Senior Planner

  • 2004 - 2005

  Planner on adidas, Ask.com, Panera Bread, New Business Planner on adidas, Ask.com, Panera Bread, New Business



Hal Riney & Partners

• Planner, AE, AAE

  • 2000 - 2004

  Among other things: Stoli Vodka, Midori, HP, Siebel, New Business Among other things: Stoli Vodka, Midori, HP, Siebel, New Business