Gabrielle Manchester
Integrated Marketing Program Manager at Checkmarx- Claim this Profile
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French Limited working proficiency
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Spanish Limited working proficiency
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Italian Elementary proficiency
Topline Score
Bio
Olivia Demarinis, CMP
Gabrielle was a pleasure to work with during our time on the Checkmarx marketing team. Her dedication to advancing our social media reach and messaging was impressive throughout under her careful management. Gabrielle often went above and beyond to service many, often competing requests for promoting the companies activities and achievements through our social channels. She also diligently worked with internal subject matter experts to develop an authentic voice on these channels that spoke to a developer audience. She is a great collaborator to have on any team and I cannot recommend Gabrielle enough :)
Malorie Leogrande
Gaby's vivaciousness, poise, and technical chops make her a marketing powerhouse. Within only weeks, she was able to pinpoint gaps in our marketing strategy, determine a path for growth, and execute a strong plan. She worked amongst multiple groups within our organization and found a way to align our brand and presence with our unique product and company values. During her short time with Mogli, she dove into HubSpot and masterfully helped curate content and chatbot functionality which serve us beautifully today. If you're fortunate enough to have Gaby on your marketing team, she'll thrive when given clear priorities and tasks. Even when expectations aren't clear, she'll find creative ways to understand and execute a vision. I'll really miss working with Gaby!
Olivia Demarinis, CMP
Gabrielle was a pleasure to work with during our time on the Checkmarx marketing team. Her dedication to advancing our social media reach and messaging was impressive throughout under her careful management. Gabrielle often went above and beyond to service many, often competing requests for promoting the companies activities and achievements through our social channels. She also diligently worked with internal subject matter experts to develop an authentic voice on these channels that spoke to a developer audience. She is a great collaborator to have on any team and I cannot recommend Gabrielle enough :)
Malorie Leogrande
Gaby's vivaciousness, poise, and technical chops make her a marketing powerhouse. Within only weeks, she was able to pinpoint gaps in our marketing strategy, determine a path for growth, and execute a strong plan. She worked amongst multiple groups within our organization and found a way to align our brand and presence with our unique product and company values. During her short time with Mogli, she dove into HubSpot and masterfully helped curate content and chatbot functionality which serve us beautifully today. If you're fortunate enough to have Gaby on your marketing team, she'll thrive when given clear priorities and tasks. Even when expectations aren't clear, she'll find creative ways to understand and execute a vision. I'll really miss working with Gaby!
Olivia Demarinis, CMP
Gabrielle was a pleasure to work with during our time on the Checkmarx marketing team. Her dedication to advancing our social media reach and messaging was impressive throughout under her careful management. Gabrielle often went above and beyond to service many, often competing requests for promoting the companies activities and achievements through our social channels. She also diligently worked with internal subject matter experts to develop an authentic voice on these channels that spoke to a developer audience. She is a great collaborator to have on any team and I cannot recommend Gabrielle enough :)
Malorie Leogrande
Gaby's vivaciousness, poise, and technical chops make her a marketing powerhouse. Within only weeks, she was able to pinpoint gaps in our marketing strategy, determine a path for growth, and execute a strong plan. She worked amongst multiple groups within our organization and found a way to align our brand and presence with our unique product and company values. During her short time with Mogli, she dove into HubSpot and masterfully helped curate content and chatbot functionality which serve us beautifully today. If you're fortunate enough to have Gaby on your marketing team, she'll thrive when given clear priorities and tasks. Even when expectations aren't clear, she'll find creative ways to understand and execute a vision. I'll really miss working with Gaby!
Olivia Demarinis, CMP
Gabrielle was a pleasure to work with during our time on the Checkmarx marketing team. Her dedication to advancing our social media reach and messaging was impressive throughout under her careful management. Gabrielle often went above and beyond to service many, often competing requests for promoting the companies activities and achievements through our social channels. She also diligently worked with internal subject matter experts to develop an authentic voice on these channels that spoke to a developer audience. She is a great collaborator to have on any team and I cannot recommend Gabrielle enough :)
Malorie Leogrande
Gaby's vivaciousness, poise, and technical chops make her a marketing powerhouse. Within only weeks, she was able to pinpoint gaps in our marketing strategy, determine a path for growth, and execute a strong plan. She worked amongst multiple groups within our organization and found a way to align our brand and presence with our unique product and company values. During her short time with Mogli, she dove into HubSpot and masterfully helped curate content and chatbot functionality which serve us beautifully today. If you're fortunate enough to have Gaby on your marketing team, she'll thrive when given clear priorities and tasks. Even when expectations aren't clear, she'll find creative ways to understand and execute a vision. I'll really miss working with Gaby!
Credentials
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Email Marketing Certification
HubSpot AcademyFeb, 2021- Nov, 2024 -
Content Marketing Certification
HubSpot AcademyJan, 2021- Nov, 2024 -
Inbound Marketing Certification
HubSpot AcademyJun, 2020- Nov, 2024 -
Social Media Marketing Certification
HubSpot AcademyJun, 2020- Nov, 2024 -
Contextual Marketing Certification
HubSpot AcademyMar, 2021- Nov, 2024 -
HubSpot Marketing Software Certification
HubSpot AcademyMar, 2021- Nov, 2024
Experience
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Checkmarx
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United States
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Computer and Network Security
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700 & Above Employee
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Integrated Marketing Program Manager
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Jan 2023 - Present
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Program Manager - Portfolio Marketing
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Jan 2022 - Present
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Social Media Manager
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Jun 2021 - Feb 2022
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Mogli
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Manager
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Nov 2020 - Dec 2021
Create and manage all marketing campaigns through diverse marketing strategies including email, social media SEO, PPC, content, partner marketing Social media strategy, calendar planning, copywriting, design, publishing and optimizations (LinkedIn, Twitter, Facebook, Instagram) Written asset planning and copywriting in brand voice (SEO keyword search, optimizing formats, link-building) Email lifecycle and nurture campaign strategy, management, copywriting and implementation Event… Show more Create and manage all marketing campaigns through diverse marketing strategies including email, social media SEO, PPC, content, partner marketing Social media strategy, calendar planning, copywriting, design, publishing and optimizations (LinkedIn, Twitter, Facebook, Instagram) Written asset planning and copywriting in brand voice (SEO keyword search, optimizing formats, link-building) Email lifecycle and nurture campaign strategy, management, copywriting and implementation Event management and coordination Managing Hubspot and Salesforce databases Show less Create and manage all marketing campaigns through diverse marketing strategies including email, social media SEO, PPC, content, partner marketing Social media strategy, calendar planning, copywriting, design, publishing and optimizations (LinkedIn, Twitter, Facebook, Instagram) Written asset planning and copywriting in brand voice (SEO keyword search, optimizing formats, link-building) Email lifecycle and nurture campaign strategy, management, copywriting and implementation Event… Show more Create and manage all marketing campaigns through diverse marketing strategies including email, social media SEO, PPC, content, partner marketing Social media strategy, calendar planning, copywriting, design, publishing and optimizations (LinkedIn, Twitter, Facebook, Instagram) Written asset planning and copywriting in brand voice (SEO keyword search, optimizing formats, link-building) Email lifecycle and nurture campaign strategy, management, copywriting and implementation Event management and coordination Managing Hubspot and Salesforce databases Show less
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Toastmasters International
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United States
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Non-profit Organizations
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700 & Above Employee
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Vice President of Public Relations
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Jun 2020 - Dec 2021
Increased social media presence by over 33% in 4 months. Membership growth of 27% over 4 months during transition to online only (due to pandemic). Identified target market and their pain points, positioned messaging to address and solve their needs. Grew presence organically through profile optimization, creation of engaging visual content, keyword research and strategic engagement. Follow TMI branding rules, consult with Executive Committee and general membership for content,… Show more Increased social media presence by over 33% in 4 months. Membership growth of 27% over 4 months during transition to online only (due to pandemic). Identified target market and their pain points, positioned messaging to address and solve their needs. Grew presence organically through profile optimization, creation of engaging visual content, keyword research and strategic engagement. Follow TMI branding rules, consult with Executive Committee and general membership for content, and use it to publicize club in target market and District Conventions. Show less Increased social media presence by over 33% in 4 months. Membership growth of 27% over 4 months during transition to online only (due to pandemic). Identified target market and their pain points, positioned messaging to address and solve their needs. Grew presence organically through profile optimization, creation of engaging visual content, keyword research and strategic engagement. Follow TMI branding rules, consult with Executive Committee and general membership for content,… Show more Increased social media presence by over 33% in 4 months. Membership growth of 27% over 4 months during transition to online only (due to pandemic). Identified target market and their pain points, positioned messaging to address and solve their needs. Grew presence organically through profile optimization, creation of engaging visual content, keyword research and strategic engagement. Follow TMI branding rules, consult with Executive Committee and general membership for content, and use it to publicize club in target market and District Conventions. Show less
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Founder and Marketing Manager
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2013 - Jan 2021
Perfect feedback record of 100% with over 200 reviews. Annual sales increase 250% on average year to year. 0% return rate Focused on crafting a superlative customer experience and building relationships through branding and product packaging Perfect feedback record of 100% with over 200 reviews. Annual sales increase 250% on average year to year. 0% return rate Focused on crafting a superlative customer experience and building relationships through branding and product packaging
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Brand and Social Media Marketing Manager
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Jun 2011 - Mar 2020
Subject matter expert in charge of all social media marketing and branding. Ideated and executed a social media plan from the ground up w/ executive buy-in Social grew 900% over my tenure Engagement rate of 5%+ Owned the social media strategy with all creative assets Attention to detail to relationships that have ROI, loyalty and customers, tens of thousands of dollars 150% year over year Including art direction, copywriting, styling, and modeling. Visual… Show more Subject matter expert in charge of all social media marketing and branding. Ideated and executed a social media plan from the ground up w/ executive buy-in Social grew 900% over my tenure Engagement rate of 5%+ Owned the social media strategy with all creative assets Attention to detail to relationships that have ROI, loyalty and customers, tens of thousands of dollars 150% year over year Including art direction, copywriting, styling, and modeling. Visual merchandising. Authentication, research and pricing of designer goods. Curation of designer consignments. Show less Subject matter expert in charge of all social media marketing and branding. Ideated and executed a social media plan from the ground up w/ executive buy-in Social grew 900% over my tenure Engagement rate of 5%+ Owned the social media strategy with all creative assets Attention to detail to relationships that have ROI, loyalty and customers, tens of thousands of dollars 150% year over year Including art direction, copywriting, styling, and modeling. Visual… Show more Subject matter expert in charge of all social media marketing and branding. Ideated and executed a social media plan from the ground up w/ executive buy-in Social grew 900% over my tenure Engagement rate of 5%+ Owned the social media strategy with all creative assets Attention to detail to relationships that have ROI, loyalty and customers, tens of thousands of dollars 150% year over year Including art direction, copywriting, styling, and modeling. Visual merchandising. Authentication, research and pricing of designer goods. Curation of designer consignments. Show less
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Petaluma Active 20-30
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United States
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Philanthropy
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Public Relations Manager
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Jun 2018 - Jul 2019
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FSHN Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Writer and Stylist
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Aug 2014 - Aug 2015
Monthly full page article focused on my expertise in consignment fashion. Styled two covers Monthly full page article focused on my expertise in consignment fashion. Styled two covers
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Sales Specialist
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Sep 2010 - Apr 2013
Initiated white glove service for high end clientele resulting in regular sales of over $10,000-25,000 each with average daily sales previously under $1,000 Visual merchandising and personal styling which translated to personal styling service due to client demand. Initiated white glove service for high end clientele resulting in regular sales of over $10,000-25,000 each with average daily sales previously under $1,000 Visual merchandising and personal styling which translated to personal styling service due to client demand.
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University of California, San Francisco
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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Feb 2010 - Jun 2012
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Education
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2004 - 2008
University of California, San Diego
Bachelor of Arts (BA), International/Global Studies
Community
