Gabrielle Hester

Marketing Specialist at Ironwood Venture
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Phoenix Area

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Sep 2021 - Present

      - Conduct research and gather information on client products, services, target audience, and competition, in order to develop effective marketing messages and strategies - Create compelling and engaging copy for a variety of digital media platforms, including websites, social media, email campaigns, and digital ads - Manage multiple projects simultaneously, including developing timelines, coordinating with team members, and ensuring deadlines are met - Stay up-to-date on industry trends, best practices, and emerging technologies, and incorporate new insights into marketing copy and strategies - Collaborate with other writers and team members to brainstorm new ideas and approaches, and to provide feedback and support on each other's work - Demonstrate a strong understanding of SEO principles and best practices, and incorporate these into marketing copy to improve search engine rankings and drive traffic to client websites. Show less

    • Account Manager and Content Specialist
      • Aug 2020 - Aug 2022

      - Upload, schedule and write keyword heavy descriptions for clients weekly podcast - Write and schedule weekly emails in Active Campagin - Create social media graphics to be used to promote podcast and business products - Manage email and communicate with companies for collaborations - Schedule and create pins for Pinterest - Utilize programs including; Lisbyn, Active Campaign, Pinterest, Canva, MailerLite, Slack, Tailwind and Monday - Upload, schedule and write keyword heavy descriptions for clients weekly podcast - Write and schedule weekly emails in Active Campagin - Create social media graphics to be used to promote podcast and business products - Manage email and communicate with companies for collaborations - Schedule and create pins for Pinterest - Utilize programs including; Lisbyn, Active Campaign, Pinterest, Canva, MailerLite, Slack, Tailwind and Monday

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Administrative Assistant
      • Feb 2020 - Mar 2022
    • Email Marketing Manager and Content Specialist
      • Jan 2021 - Jan 2022

      - Create and schedule emails in MailChimp - Create graphics for emails and social media posts in Canva - Teach email marketing techniques to her team of colleagues - Create and schedule emails in MailChimp - Create graphics for emails and social media posts in Canva - Teach email marketing techniques to her team of colleagues

    • France
    • Consumer Services
    • Digital Media Manager
      • May 2019 - Feb 2020

      - Scheduled, strategized and created a majority of the social media content and created graphics for Instagram stories, highlights and posts - Exposure to software including; Shopify, Wordpress, Canva, Slack, Asana, Klaviyo, and Planoly - Contacted influencers in regards to collaborations and attending events - Aided in planning events involving vendors, influencers, venues, caterers and itineraries - Attending and planning photo shoots and working alongside a team to manage a schedule, the models, the photographer and any props - Wrote blog posts for the company website pertaining to topics of motherhood - Wrote copy for company's products on their website and editing any copy being published Show less

    • Freelance Blogger and Editor
      • Jun 2017 - Jan 2020

      - Had the opportunity to learn and refine skills using Wordpress - Strategized content and planned media for posts - Expanded on creative freedoms and kept to a consistent schedule - Had the opportunity to learn and refine skills using Wordpress - Strategized content and planned media for posts - Expanded on creative freedoms and kept to a consistent schedule

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Strategist @ Digital Audiences Lab
      • Aug 2019 - Dec 2019

      - Hands on experience working with six clients on campaigns and tracking performance using analytic tools - Created monthly client reports and managed a set budget for the academic semester - Strategized ads and content management utilizing software including; Google Analytics, Facebook Business Manager, HootSuite, MailChimp, Screaming Frog and TweetDeck - Hands on experience working with six clients on campaigns and tracking performance using analytic tools - Created monthly client reports and managed a set budget for the academic semester - Strategized ads and content management utilizing software including; Google Analytics, Facebook Business Manager, HootSuite, MailChimp, Screaming Frog and TweetDeck

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editorial Intern
      • Jan 2019 - May 2019

      - Worked alongside a team to strategize content creation - Strategized copy for product descriptions on website - Wrote blog posts pertaining to topics assigned and completed them in a timely manner - Wrote copy and captions for social media posts and scheduled them through Planoly - Utilized software including; Slack, Asana, Planoly, and Wordpress - Sat in on meetings with the President and Directors to strategize copy for website - Worked alongside a team to strategize content creation - Strategized copy for product descriptions on website - Wrote blog posts pertaining to topics assigned and completed them in a timely manner - Wrote copy and captions for social media posts and scheduled them through Planoly - Utilized software including; Slack, Asana, Planoly, and Wordpress - Sat in on meetings with the President and Directors to strategize copy for website

Education

  • Arizona State University - Walter Cronkite School of Journalism and Mass Communication
    Bachelor of Arts - BA, Journalism and Mass Communication
    2016 - 2020

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