Experience

Calcium

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategist, Behavioral Science

  • Oct 2022 - Present

• Associate Brand Strategist

  • Sep 2021 - Oct 2022

  - Design and conduct workshops that infuse anthropological concepts to inform positioning and creative strategy- Compose, present, and utilize research-backed point-of-view summaries on relevant industry topics to inform tactics and programs- Share relevant trends and updates related to implicit cultural norms, behavior change, bias, habit formation and more to inform strategic recommendations

• Strategy Analyst

  • Jul 2020 - Sep 2021

  - Lead insight mining for market research and social listening for existing clients and prospective business- Craft and present actionable strategic findings discerned from insight mining for both internal company and external projects across client accounts and new business pipeline- Construct critical research instruments that drive client and business development strategy



Thrive Global

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Editorial + Product Marketing Intern

  • Nov 2019 - May 2020

  • Prepared actionable research briefings for Arianna Huffington, founder & CEO of Thrive Global• Conducted market, product, and prospective partnership research for business development• Pitched, developed, and published brand building editorial content for Thrive’s behavior-change technology platform• Managed web production process for content platform • Prepared actionable research briefings for Arianna Huffington, founder & CEO of Thrive Global• Conducted market, product, and prospective partnership research for business development• Pitched, developed, and published brand building editorial content for Thrive’s behavior-change technology platform• Managed web production process for content platform



Devorah Lev-Tov

• Communications Associate

  • Jan 2020 - Mar 2020

  • Conducted market and content research for prominent travel and culture writer• Managed incoming PR requests for topical content and provided strategic outreach to bolster content development • Conducted market and content research for prominent travel and culture writer• Managed incoming PR requests for topical content and provided strategic outreach to bolster content development



JDC Entwine

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Operations Coordinator

  • Jan 2019 - Aug 2019

  • Drafted communications through various platforms such as Wufoo, Sharepoint, and SurveyMonkey• Managed project implementation process including organizing the project team, managing timeline, budget, communications and logistics • Drafted communications through various platforms such as Wufoo, Sharepoint, and SurveyMonkey• Managed project implementation process including organizing the project team, managing timeline, budget, communications and logistics



Union for Reform Judaism

• United States
• Religious Institutions
• 100 - 200 Employee

• Project Manager and Assistant to the Executive Vice President

  • May 2018 - Jan 2019

  • Communicated broad messaging on key organizational milestones to major stakeholders• Designed and pushed out evaluative materials for impact assessment across the organization• Systematized and instructed on the use of Microsoft Teams for URJ's Executive Team • Communicated broad messaging on key organizational milestones to major stakeholders• Designed and pushed out evaluative materials for impact assessment across the organization• Systematized and instructed on the use of Microsoft Teams for URJ's Executive Team



Gateways: Access to Jewish Education

• United States
• Education Management
• 1 - 100 Employee

• Development Intern

  • Jan 2018 - Apr 2018

  • Created content, brand narrative, and live experiences through cross-departmental collaboration• Conducted research to implement ideas for large events and development campaigns • Created content, brand narrative, and live experiences through cross-departmental collaboration• Conducted research to implement ideas for large events and development campaigns



Central Rock Gym

• United States
• Recreational Facilities
• 1 - 100 Employee

• Events Staff Member

  • Oct 2017 - Apr 2018

  • Facilitated programming for 50+ gym goers including birthday parties, school groups, and unattached attendees. • Provided customer service to gym attendees, representing the gym in answering questions and granting services • Facilitated programming for 50+ gym goers including birthday parties, school groups, and unattached attendees. • Provided customer service to gym attendees, representing the gym in answering questions and granting services



Harold Grinspoon Foundation

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Summer Engagement Intern

  • Jun 2017 - Aug 2017

  • Conducted action-oriented research; navigated external relationships in order to make organizational connections• Learned and implemented strategic event planning; “meeting people where they are” through programming• Used multiple interfaces such as Eventbrite, Calendly, and Salesforce • Conducted action-oriented research; navigated external relationships in order to make organizational connections• Learned and implemented strategic event planning; “meeting people where they are” through programming• Used multiple interfaces such as Eventbrite, Calendly, and Salesforce



PresenTense

• Israel
• Non-profit Organizations
• 1 - 100 Employee

• Intern, Summer Coordinator

  • Jun 2016 - Aug 2016

  • Managed, created, coordinated, and assessed curriculum, programs, and internal structural projects • Conducted research and created marketing materials for the “Accelerator” (incubator) program• Learned and utilized Salesforce to assist in business development • Managed, created, coordinated, and assessed curriculum, programs, and internal structural projects • Conducted research and created marketing materials for the “Accelerator” (incubator) program• Learned and utilized Salesforce to assist in business development



American Jewish World Service (AJWS)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Summer Intern, Office of the President

  • Jun 2015 - Aug 2015

  • Composed speeches and writing contributions for the President of the organization• Crafted communications on the work of American Jewish World Service to share with visiting groups• Created an organizational system to contain all files and related articles• Served as unofficial “Campus Ambassador”—Organized an event featuring Ruth Messinger at Brandeis • Composed speeches and writing contributions for the President of the organization• Crafted communications on the work of American Jewish World Service to share with visiting groups• Created an organizational system to contain all files and related articles• Served as unofficial “Campus Ambassador”—Organized an event featuring Ruth Messinger at Brandeis



URJ Camp Coleman

• Ropes Course Specialist and Director

  • May 2013 - Aug 2014

  • Supervised 4 Ropes Course Specialists, including older Israeli staff• Built schedule of camper activities and coordinated same with unit heads• Led activities that helped campers (ages 8-15) overcome fears, learn team building and build confidence• Led religious services and programs as an Olim Fellow• One of three selected to plan, run and administer 3 day camp-wide event including developing schedule, storyline, opening and closing ceremonies, managing budget, coordinating unit leaders, and setting up events.