Producer/Product Owner

• Apr 2023 - Present

Product Designer

• Feb 2022 - Jan 2023

- Designed and analysed surveys of quantitive and qualitative data to identify and deliver on design opportunities, that helped increase trial start rate during onboarding - Delivered visual mockups to optimise on user journey/expectations; working across content & dev teams to better surface app’s content and meet performance indicators - Supported strategy development through a user interview drive; conducting interviews and leading a collaborative analysis method to help define user groups/personas - Conducted heuristic reviews of Mind Ease & competitors to better understand market Show less

Project Manager, Environments

• Oct 2019 - Jan 2021

Clients: Google, HSBC, Ricoh, AstraZeneca - Coordinated between in-house designers and third party suppliers to ensure the strategic development, design and delivery of physical environments to client expectation - Optimised budgets and project timelines, adjusting design elements and corresponding lead times to ensure stand delivery on time and to budget - Tracked multiple design iterations of stand content, communicating cross-functionally to ensure correct production workflows and brand consistency on all collateral Show less

Brand Event Producer & Stylist

• Jul 2018 - Sep 2019

Clients: Asos, Reebok, UGG, M&Ms, John Frieda, Bare Minerals - Delivered on event designs, driving projects from brief to completion for events enabling brand promotion and increasing consumer engagement - Coordinated logistics, set building, prop sourcing and styling, inputting creative ideas to enhance brand projects - Rectified on-site installation issues, liaising with build teams to deliver event designs to client expectations Clients: Asos, Reebok, UGG, M&Ms, John Frieda, Bare Minerals - Delivered on event designs, driving projects from brief to completion for events enabling brand promotion and increasing consumer engagement - Coordinated logistics, set building, prop sourcing and styling, inputting creative ideas to enhance brand projects - Rectified on-site installation issues, liaising with build teams to deliver event designs to client expectations

Creative Production Coordinator, EU Promotions Planning

• May 2016 - Jun 2018

- Delivered quality lifestyle imagery, iterating themes and products with buyers and styling teams, producing 100+ images/month via photo studio or 3D render workflows- Implemented focus groups to test imagery related initiatives for 30+ buyers and designers, ensuring better stakeholder alignment between teams- Conducted analysis on image performance, planning A/B testing and reporting on results, increasing email engagement by 60% across 3 months- Project managed the integration of a company-wide media asset tool (DAM), coordinating between US, UK, DE, enabling the EU team to easily access 2000+ relevant images Show less

Senior Buyer, UK Promotions Buying

• Mar 2015 - Jun 2016

- Conducted sale analysis to plan Wayfair EU’s promotions program and corresponding imagery calendar, consisting of ~80 sales/week- Researched latest trends and competitors to generate innovative campaign concepts, successfully optimising the Wayfair catalogue and promo sales- Recruited and managed supplier accounts, building relationships and leading negotiations to onboard 10+ key suppliers and ultimately increasing customer engagement

Associate Buyer, UK Promotions Buying

• Mar 2014 - Mar 2015

- Curated and produced 12 campaigns/month, testing products and analysing results to improve sale performance

Media Buying Intern

• Jun 2012 - Aug 2012

Media Planning Intern

• Sep 2011 - Apr 2012