Gabrielle Floirendo

Business Analyst, Head of Marketing at zennya health
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Contact Information
us****@****om
(386) 825-5501
Location
Makati, National Capital Region, Philippines, PH
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Filipino Limited working proficiency

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Bio

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Experience

    • Philippines
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Business Analyst, Head of Marketing
      • Jun 2021 - Present

      •Leads the branding, PR and advertising initiatives for customer acquisition and engagement at zennya health•Identifies customer behavior trends through data analytics•Works with HR for recruitment and for the development of company culture •Involved in the sales of our B2B platforms and assigned to handle key relationships with external partners •Wears multiple hats in the company and oversees other areas when needed •Leads the branding, PR and advertising initiatives for customer acquisition and engagement at zennya health•Identifies customer behavior trends through data analytics•Works with HR for recruitment and for the development of company culture •Involved in the sales of our B2B platforms and assigned to handle key relationships with external partners •Wears multiple hats in the company and oversees other areas when needed

    • Co-founder and CEO
      • Jun 2017 - Present

      •Managed the daily operations of the company including HR, accounting, logistics, IT, customer service and marketing•Developed the branding, packaging, website and digital marketing strategies of Seed Manila•Served over 80 regular customers and led over 100 corporate catering events for multiple clients, from small start-ups to large multinationals •Managed the daily operations of the company including HR, accounting, logistics, IT, customer service and marketing•Developed the branding, packaging, website and digital marketing strategies of Seed Manila•Served over 80 regular customers and led over 100 corporate catering events for multiple clients, from small start-ups to large multinationals

    • Marketing Supervisor
      • May 2015 - Jan 2017

      •Organized nationwide campaigns with a 360 degree Marketing strategy•Responsible for any promotional activities happening in our stores or wherever the brand is represented•Coordinated product launches, store openings, supplier briefings, media events, pop-up stores, and customer workshops •Organized nationwide campaigns with a 360 degree Marketing strategy•Responsible for any promotional activities happening in our stores or wherever the brand is represented•Coordinated product launches, store openings, supplier briefings, media events, pop-up stores, and customer workshops

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Intern
      • Sep 2014 - Mar 2015

      Ensured supplier contracts were in line with the company’s legal procedures and standards Ensured supplier contracts were in line with the company’s legal procedures and standards

    • Intern
      • Feb 2014 - Aug 2014

      Performed daily case studies and organized the data into graphs for the statistical analysis of the production supervisors, and worked in quality control to ensure all the products pass the export level Class A standards Performed daily case studies and organized the data into graphs for the statistical analysis of the production supervisors, and worked in quality control to ensure all the products pass the export level Class A standards

    • Intern
      • Aug 2013 - Jan 2014

      Prepared the price analysis reports of different suppliers and purchase order documents for imports of raw materials Assisted the accounting department by creating data spreadsheets to calculate the duties, taxes and brokerage fees on imported purchases and on shipping line chargesWorked with a team to organize the company's involvement in the Davao Trade Expo Prepared the price analysis reports of different suppliers and purchase order documents for imports of raw materials Assisted the accounting department by creating data spreadsheets to calculate the duties, taxes and brokerage fees on imported purchases and on shipping line chargesWorked with a team to organize the company's involvement in the Davao Trade Expo

    • Singapore
    • Financial Services
    • 700 & Above Employee
    • Intern
      • Jul 2013 - Jul 2013

      Conducted research, presentations and a financial report with a team of interns on several multinational companiesPresented a study that compares the profitability of the stocks of two companies in the tech industry Conducted research, presentations and a financial report with a team of interns on several multinational companiesPresented a study that compares the profitability of the stocks of two companies in the tech industry

    • Advocacy Coordinator
      • Jan 2013 - May 2013

      Conducted research reports on the bill relevant to Congo’s Conflict MineralsMet with legislators in the Massachusetts State House to encourage the passing of the billInterviewed Congolese victims in order to create a moving and educational video about the conflict Organized and hosted an event with prominent speakers in order to spread awareness Conducted research reports on the bill relevant to Congo’s Conflict MineralsMet with legislators in the Massachusetts State House to encourage the passing of the billInterviewed Congolese victims in order to create a moving and educational video about the conflict Organized and hosted an event with prominent speakers in order to spread awareness

    • Volunteer and Fundraiser
      • Sep 2012 - May 2013

      Participated in several fundraising events in order to purchase the necessary medical equipment Travelled to Honduras to assist medical, health and dental programs for 609 patients in rural Honduras Participated in several fundraising events in order to purchase the necessary medical equipment Travelled to Honduras to assist medical, health and dental programs for 609 patients in rural Honduras

    • Teacher and Volunteer
      • Jul 2012 - Aug 2012

      Taught pre-nursery to kindergarten classes and organized different curricular and extra-curricular activities Taught pre-nursery to kindergarten classes and organized different curricular and extra-curricular activities

    • Marketing Intern
      • Jun 2012 - Jul 2012

      Worked with a team to develop marketing strategies for an international pharmaceutical clientAdvertized products directly to the consumers by writing the emails and SMS scripts Assisted with writing the texts for the pharmaceutical product’s website Worked with a team to develop marketing strategies for an international pharmaceutical clientAdvertized products directly to the consumers by writing the emails and SMS scripts Assisted with writing the texts for the pharmaceutical product’s website

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Volunteer
      • Oct 2010 - May 2012

      Supported homeless mothers by taking care of their children while they attend workshops Supported homeless mothers by taking care of their children while they attend workshops

    • Intern
      • Oct 2011 - Dec 2011

      Encouraged possible participants to join the ArtChild exhibition through emails and lettersHelped arrange sponsorship and government funding for the exhibitions through letters to diplomatsTranslated different documents such as letters of inquiry for grants and development Encouraged possible participants to join the ArtChild exhibition through emails and lettersHelped arrange sponsorship and government funding for the exhibitions through letters to diplomatsTranslated different documents such as letters of inquiry for grants and development

    • Volunteer
      • Jul 2011 - Aug 2011

      Instructed computer skills classes for high-school students and adults in the communityHelped build a learning center together with other volunteers Instructed computer skills classes for high-school students and adults in the communityHelped build a learning center together with other volunteers

    • Administrative Intern and Volunteer
      • May 2008 - Jun 2011

      Organized documents and recorded financial transactions from the main officeVolunteered in the Medical Missions for workers in ANFLO’s Nenita Quality Foods Organized documents and recorded financial transactions from the main officeVolunteered in the Medical Missions for workers in ANFLO’s Nenita Quality Foods

Education

  • Brandeis University
    Bachelor of Arts (B.A.), Politics; French and Francophone Studies; Legal Studies
    2009 - 2013

Community

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