Gabrielle Barbato
Account Coordinator at M Booth- Claim this Profile
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Bio
Experience
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M Booth
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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Account Coordinator
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Mar 2021 - Present
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Tractenberg & Co.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Assistant Account Executive
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Oct 2020 - Feb 2021
- Monitored daily media coverage for 40+ brands- Assisted in compiling monthly and weekly reports - Worked with senior staff on program recaps - Tracked social posts for media mailers/virtual eventsCLIENTS: Drybar, John Frieda, Burt's Bees, Pattern Beauty, Sally Hansen, ColorWow and more. - Monitored daily media coverage for 40+ brands- Assisted in compiling monthly and weekly reports - Worked with senior staff on program recaps - Tracked social posts for media mailers/virtual eventsCLIENTS: Drybar, John Frieda, Burt's Bees, Pattern Beauty, Sally Hansen, ColorWow and more.
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M Booth
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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PR Intern - Consumer Brands
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Dec 2019 - May 2020
- Monitored weekly press clippings, industry news and media coverage - Supported influencer partnerships by compiling rosters of target influencers/bloggers, tracking metrics and helping to create program recaps- Assisted in compiling monthly, quarterly, and yearly reports for each of the brands with a focus on earned media and beauty award submissions - Worked with senior staff on mid-size projects including event production, sampling programs and media mailersCLIENTS: Beiersdorf, Dawn and Cascade
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Rubenstein Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Jan 2019 - May 2019
- Created media lists of editors in the lifestyle space and conducted outreach - Compiled interview briefing books for media interviews- Led bi-weekly reports for brands - Brainstormed creative angles for upcoming pitching efforts and drafted media alerts - Conducted daily media monitoring and press clippings of coverage for clients- Assisted in event planning effortsCLIENTS: Dream Hotel Group, DanceBody, SnowHub, Varsity Spirit, Hania New York, etc. - Created media lists of editors in the lifestyle space and conducted outreach - Compiled interview briefing books for media interviews- Led bi-weekly reports for brands - Brainstormed creative angles for upcoming pitching efforts and drafted media alerts - Conducted daily media monitoring and press clippings of coverage for clients- Assisted in event planning effortsCLIENTS: Dream Hotel Group, DanceBody, SnowHub, Varsity Spirit, Hania New York, etc.
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Social Media Marketing Assistant
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Jul 2018 - Feb 2019
-Led all content creation for all social media platforms including Facebook and Instagram-Scheduled posts daily using Hootsuite-Engaged with customers online (insta, facebook, yelp, etc.)-Brainstormed social media campaigns-Designed all promotional materials for social platforms Instagram: @conga_cafe (to view some of my photography) -Led all content creation for all social media platforms including Facebook and Instagram-Scheduled posts daily using Hootsuite-Engaged with customers online (insta, facebook, yelp, etc.)-Brainstormed social media campaigns-Designed all promotional materials for social platforms Instagram: @conga_cafe (to view some of my photography)
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Phi Sigma Sigma, Inc.
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Non-profit Organizations
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1 - 100 Employee
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Public Relations Chair
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Dec 2017 - Dec 2018
-Managed all social media accounts for Phi Sigma Sigma, Epsilon Theta Chapter at Montclair State University. -Organized Photoshoots, Recruitment Video and Composites. -Created promotional materials for fundraising events and helped promote Phi Sigma Sigma in a positivity light. Instagram: @phisig_msu -Managed all social media accounts for Phi Sigma Sigma, Epsilon Theta Chapter at Montclair State University. -Organized Photoshoots, Recruitment Video and Composites. -Created promotional materials for fundraising events and helped promote Phi Sigma Sigma in a positivity light. Instagram: @phisig_msu
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Education
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Montclair State University
Bachelor of Arts - BA, Public Relations