Experience

Canberra Airport

• Australia
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• Land Development Marketing Specialist

  • Oct 2022 - Present

• Marketing Coordinator

  • Oct 2021 - Oct 2022

  Capital Estate Developments (CED) is responsible for the development of Denman Prospect, a growing suburb of over 2,000 residents in Canberra's newest district, Molonglo Valley. CED is a branch of the reputable Capital Airport Group, known for its attention to detail and design.In my role at CED I work within the Sales and Marketing team, reporting to the Senior Sales and Marketing Manager. Across my role, I'm responsible for the following: • Developing and implementing thoughtful and well-planned marketing strategies for Denman Prospect by assessing project trends and past expenditure to improve future campaigns.• Coordinating all marketing for Denman Prospect, and working closely with an in-house design team, including photography, videography, events and graphic design, to bring projects to completion.• Creating and publishing a wide range of marketing materials in the communications mix that align with marketing plans, including signage, print material, external displays, digital advertising, radio, etc.• Assessing lead generation performance via Salesforce, and developing lead gen campaigns to produce results for internal sales agents.• Implementing sponsorship activities with Canberra Raiders and other stakeholders.• Developing media releases and speeches for key stakeholders, including the CEO.• Using WordPress CMS to develop webpages. • Preparing reports for senior management to demonstrate the performance of marketing activities.• Managing marketing budget expenditure.• Undertaking responsibility for brand management and corporate identity. • Managing Facebook and Instagram channels including preparing and scheduling content. Developing EDMs distributed via Campaign Monitor.• Guiding an in-house events team to develop community events and activities. Developing campaigns and collateral to promote each event. Show less



ACT Government

• Australia
• Government Administration
• 700 & Above Employee

• Content Officer

  • Jan 2021 - Oct 2021

  Events ACT is responsible for the development and delivery of major public events, including Floriade and Enlighten, as well as community events such as Reconciliation Day. I worked within Events ACT’s Marketing team to promote and communicate events in Canberra to local and interstate audiences. Across my role, I was responsible for the following: • Developed content marketing plans and content calendars to support overarching marketing strategies for major ACT events, including Floriade and Enlighten • Implemented content plans by producing and publishing high-quality content to Events ACT’s owned marketing channels • Monitored and reported on channel performance with content tools Crowdriff, Iconosquare, Falcon and Facebook Business Suite • Worked closely with internal stakeholders to extend the reach of Events ACT content, and provided information on content requests in a timely and professional manner • Worked closely with the internal sponsorship team to deliver on major sponsorship obligations. Responsible for revitalising the sponsorship content obligations process to be more streamlined • Regularly supported the campaigns team in the development of marketing campaigns, by providing advice, input, and quality assurance checks • Called upon to join the PICC (Public Information Coordination Centre) during ACT’s emergency response to COVID-19 in August 2021. My role was to assist in the the development and delivery of information to the community via social media during the emergency. Show less



Engineers Australia

• Australia
• Non-profit Organizations
• 400 - 500 Employee

• Marketing Campaign Officer

  • Oct 2020 - Jan 2021

  Working closely with internal stakeholders to achieve organisational goals, I was responsible for developing and implementing marketing campaigns for tertiary students and graduate members of Engineers Australia (EA), and its sub-brand Young Engineers Australia (YEA). Throughout my role, I was responsible for the following: • Developing marketing plans to promote upcoming member growth activities • Developing communications plans, copy and content to communicate key messages to target audiences • Using planning tools such as Monday and Google to ensure that marketing timelines are aligned with the goals of stakeholders • Implementing EDM campaigns via Salesforce. This includes developing copy, code, imagery, and determining distribution lists • Briefing EA's internal design team on upcoming design requirements and working closely with the team to finalise assets • Creating webpages in Drupal to reflect campaign messaging and purpose • Working with Cvent to promote upcoming member events • Ensuring member retention and acquisition targets are met by monitoring in-market campaigns • Coordinating and liaising with internal teams to ensure accuracy in messaging, data, and distribution Show less



Minto Group

• Canada
• Real Estate
• 700 & Above Employee

• Marketing Coordinator

  • Oct 2018 - Sep 2020

  Building over 85,000 homes since 1955 and spanning over several lines of business, The Minto Group is one of Canada's premier builders, and the top builder in the Ottawa region. During my time at Minto Communities, I was the marketing project lead for selling new homes in Ottawa's south communities including Quinn's Pointe, Harmony, Riversbend and Mahogany across Barrhaven and Manotick. My role involved developing and executing on each community's marketing program, including: • Implementing & monitoring all assets for Minto Communities' Ottawa south developments to ensure accuracy, timeliness, and visibility for target audiences • Creating integrated marketing campaign briefs & working with our creative agency to develop campaign assets such as signage, billboards, digital ads on GDN & Facebook, brochures, handouts, emails via Adestra, web articles & much more • Completing regular competition analysis of local builders and assessing product, prices, and practices using Excel & Tableau • Analysing target audiences by using Environics Analytics and SurveyMonkey to ensure audience engagement throughout all levels of the marketing funnel • Overseeing budgets per community & processing marketing spend using SAP • Working with external agencies to develop site plans, renderings, & 3D virtual tours using blueprints of our communities and homes • Organising internal and external community events including groundbreaking & street naming ceremonies, & working with the City of Ottawa to create sponsorship opportunities • Copywriting, coding & launching web pages across the Minto Communities Ottawa website using a custom CMS • Analysing our existing marketing programmes and finding innovative solutions to excel our marketing efforts, as well as supporting our internal teams, such as Sales, to find solutions to their concerns • Opening & marketing seven brand new model homes in two separate communities • I even got to name a few streets in Ottawa along the way! Show less



Threesides Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2016 - Aug 2018

  My role at Canberra marketing agency Threesides Marketing began with an opportunity to intern and eventually led to a paid position as a Casual Marketing Coordinator. Upon graduating, in early 2017 I was offered a full-time position as Marketing Coordinator. The role was extremely varied, and gave me a multitude of experience in multiple different areas - on any given day, I could have been writing the script for a targeted campaign video and coordinating the shoot; filling in a design brief for the promotion of a new app to assist a growing community; or creating, designing and promoting a Facebook Canvas ad for a major tourist destination in Victoria. Much of my role at Threesides was made up of managing social media accounts for businesses both from Canberra and interstate including: Brand Canberra (@wearecbr) (2017 - Feb 2018); Victoria's Alpine Resorts (@vicalpineresorts, formerly Snow Victoria @snowvictoria_au) (2017); Old Bus Depot Markets (@oldbusdepotmarkets); Capital Region Farmers Market (@crfarmersmarket); the RUC (@theruc_turner); Just Cuts Waurn Ponds and Tipsy Bull. Content development, including the writing of blogs, social media posts, eNews and website copy for clients; Facebook advertising; and reporting on all of the above were major components of what I did in my role at Threesides. I gained practical experience and understanding of strategy; campaigns; analytics; WPEngine; design and design briefing; and print briefing among many other essential marketing tools and practices. Show less

• Casual Marketing Coordinator

  • Oct 2016 - Dec 2016

• Communications Intern

  • Aug 2016 - Oct 2016



YWCA Canberra

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Educator

  • Jan 2013 - Jan 2017

  During my time at university, I was employed as an Educator with YWCA Canberra at multiple OSHC programs throughout the city. My position with the YWCA involved looking after diverse groups of school children of varying ages and backgrounds, and adopting leadership roles where required, including as centre Director. During my time at university, I was employed as an Educator with YWCA Canberra at multiple OSHC programs throughout the city. My position with the YWCA involved looking after diverse groups of school children of varying ages and backgrounds, and adopting leadership roles where required, including as centre Director.



Radford College

• Australia
• Education Management
• 100 - 200 Employee

• Sports Coach

  • 2013 - 2013

  In the winter season of 2013, I coached an U10 girls basketball at Radford College. The experience was incredibly rewarding, as I was able to coach girls who hadn't yet been exposed to basketball by teaching them all the rules and techniques of the sport. One of the major highlights of coaching was creating certificates for 'Player of the Week', which encouraged the girls work a little bit harder and push themselves to be the best at their game. By the end of the season, the team was made up of confident players who were eager to continue playing basketball and ready to progress to upper divisions. Show less


Kip McGrath Education Centres
• Australia
• Education Management
• 300 - 400 Employee
• Receptionist

  • Jan 2011 - Dec 2012