Gabriella Blair

Marketing Consultant & Brand Invigorator at Gabadelphia, LLC
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Location
Bucks County, Pennsylvania, United States, US

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Thomas P. Callahan

Gabriella does provides exceptional design that not only conveys the company name but their mission as well. And she does it quickly and efficently. I highly recommend working with Gabriella!

Beatrice Hwong

Ella supported event planning and execution for our program for training classes and an annual networking day. Ella helped to prepare materials such as emails with embedded graphics to invite and inform attendees for the events. She also prepared handouts for the events. She was willing to put in extra hours and worked remotely to meet deadlines.

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Credentials

  • SEO Foundations
    LinkedIn Learning ⋅ Course Certificate
    Jan, 2021
    - Sep, 2024
  • Introduction to Project Management
    Project Management Institute
    May, 2019
    - Sep, 2024
  • Google Analytics for Beginners
    Google Analytics for Business
    Oct, 2017
    - Sep, 2024
  • Managing Your Magento Store
    -
    Aug, 2016
    - Sep, 2024
  • eCommerce with Magento
    -
    Aug, 2016
    - Sep, 2024
  • Leadership Advantage - Level 1
    MEA - MidAtlantic Employers'​ Association
    Jan, 2017
    - Sep, 2024
  • Personal Safety Training
    -
    May, 2013
    - Sep, 2024
  • Work Place Violence and Safety Issues
    -
    Mar, 2013
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Consultant & Brand Invigorator
      • Jan 2008 - Present

      • Building digital and traditional marketing strategy plans for both B2B and B2C clients • Developing original content for influencer marketing campaigns including live content (for example Instagram Stories) • Executing SEO practices for client websites by using SEO techniques to drive targeted traffic while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% resulting in increasing revenue and decreasing PPC cost • Implementing SEO optimization of client websites, including optimizing current web page content, performing keyword research, competitor analysis and researched linking opportunities. Maintained weekly status reports • Securing media placement in print and online publications for multiple clients. Established and nurtured relationships with media reps across all major news outlets • Managing clients entire email marketing process - including copywriting, design, coding, and deployment • Delivering sales presentations and proposals to prospective clients with a successful closing rate • Analyzing client businesses to identify ways to increase revenue or market opportunities Show less

    • United States
    • Entertainment Providers
    • Owner
      • Jan 2020 - Present

      Welcome to CanIWatchWithMom.com the premier movie website that uses a proprietary algorithm to determine if your movie is safe to watch with mom (or dad or your teenager). Head over to our website for more details. Happy watching! Welcome to CanIWatchWithMom.com the premier movie website that uses a proprietary algorithm to determine if your movie is safe to watch with mom (or dad or your teenager). Head over to our website for more details. Happy watching!

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2016 - Jan 2020

      • Coordinates and develops yearly marketing plan • Designs, produces, and edits print and electronic product catalogs, technical brochures, web banner ads, promotion graphics, and corporate graphics • Manages Troemner.com including design, content, and databases through Magento Ecommerce Platform • Deploying successful marketing campaigns and promotions from ideation to execution • Designs, creates, and proofs front panels for new and updated products • Effectively manages external contractors and vendors Show less

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • PR and Marketing Associate
      • Feb 2015 - Jul 2016

      • Develop, execute, and manage marketing campaigns which includes brand development, social media communications, email marketing, PR, content development, event management, website development, and creative • Plans and organizes all marketing and communications initiatives for FELS’ 8 early childhood centers • Develops marketing communications campaigns and strategies operating a budget of $72,000 while monitoring progress and performance of specified initiatives for each center • Plan and supervise implementation of social media campaigns including paid ads • Researches, writes, edits, and manages distribution of press releases, publications and special articles while building relationships with local media • Draft marketing plans and PR strategy for events (i.e. enrollment open houses, free family festivals, annual Gala) • Initiate CRM engagement strategy and perform necessary analysis and training center directors and senior staff • Ensure brand messaging is consistent across all 8 FELS Early Learning Centers • Implement social media and online communication strategy including maintenance of FELSkids.org • Support Development Department as needed Show less

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Communications and Development Coordinator
      • Apr 2012 - Feb 2015

      • Assisted agency directors with vendor relations, event coordination, marketing, publicity, donor solicitations, and collateral design for all special events. Large scale event planning included: Annual Gala, TEDI performances, Annual Golf Outing, seasonal drives, and CHSofNJ’s program conferences • Created, maintained, reviewed all agency marketing materials such as promotional items, brochures, flyers, posters, save the dates, invitations, etc. and CHSofNJ’s website • Designs layout and copyedits agency annual report and newsletters • Coordinated seasonal drives by cultivating relationships with prospective and recurring donors getting over 10,000 gifts a year to children in need in the Trenton area • Created, instituted, and managed online social media which grew tremendously in popularity year after year • Maintained photo archives for the agency • Coordinated and captured high quality photos and videos for events to support CHSofNJ’s needs • Acted as Art Director for yearly Gala campaigns, Strawberry Days partnership, and Annual Golf Outing • Community affairs liaison to Trenton Auxiliary Board Show less

    • Production and Layout Specialist
      • Mar 2012 - Feb 2013

      • Developing concepts, graphics and layouts for Sun Newspaper • Determining size and arrangement of illustrative material and copy • Review all creative work for errors/omissions and heavy copyediting • Custom ad design • Developing concepts, graphics and layouts for Sun Newspaper • Determining size and arrangement of illustrative material and copy • Review all creative work for errors/omissions and heavy copyediting • Custom ad design

    • Hospitals and Health Care
    • 200 - 300 Employee
    • Marketing Volunteer
      • Sep 2011 - Oct 2012

      • Developed concepts, graphics and layouts for Cape Regional Medical Center's special events including, Volunteer, Hospital, and Nurses Week • Special events planning • Developed concepts, graphics and layouts for Cape Regional Medical Center's special events including, Volunteer, Hospital, and Nurses Week • Special events planning

    • United States
    • 1 - 100 Employee
    • Marketing & Graphic Design Assistant
      • Jan 2010 - Sep 2011

      Marketing coordination for North American Siemens Requirements Engineering Community Meeting (RE Meeting), Software Architecture Improvement Group, and International Conference on Global Software Engineering • Lead generation and business development for all Siemens Corporate Research events • Created email blasts, flyers, agenda booklets, and other key collateral pieces for Siemens engineering courses including the RE Meeting, SAIG, and ICGSE events • Copy edited conference papers by Siemens employees for publication • Prepared and copy edited PowerPoint presentations and online internal Siemens surveys • Updated Siemens intranet pages for all Siemens Corporate Research departments Show less

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Event Marketing & PR Intern
      • Mar 2009 - Dec 2009

      • Substantially improved web presence of U Connect annual event through use of major online event calendars and industry journals increasing the number of attendees of U Connect '09 by 15% over previous year • Calculated projections of viewer/circulation numbers for GS1 US news releases • Created key collateral pieces for U Connect ‘09 event • Introduced, created, and updated YouTube and Twitter accounts for GS1 US • Created and maintained database of relevant news clippings and performed thorough content analysis on each article • Used Vocus and Exact Target software to send out news releases and email blasts to clients Show less

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2008 - Dec 2008

      Created, edited, and updated RFP’s for major clients • Competitor analysis and media planning/buying for a diverse portfolio of clients • Conducted research and composed articles for, “Who’s Who of South Jersey” in South New Jersey Business People • Attended client meetings, pre-bid conferences, and other client events to ensure maximum client satisfaction including: Media Day 2008 at Burlington County College and The Forum on the Future of New Jersey 2008 • Conducted focus groups and performed statistical analysis for numerous reports Show less

    • Marketing Coordinator
      • Sep 2002 - Sep 2008

      • Updated logo, designed menu covers, Foursquare, Facebook, and Yelp.com pages for optimal branding • Created in-store signage and website with printable promotional coupon and designed T-Shirts • Created a comprehensive marketing plan for Summer 2009 season • Experience in training new staff • Updated logo, designed menu covers, Foursquare, Facebook, and Yelp.com pages for optimal branding • Created in-store signage and website with printable promotional coupon and designed T-Shirts • Created a comprehensive marketing plan for Summer 2009 season • Experience in training new staff

    • United States
    • Recreational Facilities
    • Activities Director
      • Jun 2007 - Aug 2007

      • Researched and scheduled new entertainment for theme nights • Maintain warm relationships with campers and staff • Provided managerial and supervision services for various ages of children and their daily activities • Led three to eight employees to assist in supervised activities as well as setting-up for activities • Researched and scheduled new entertainment for theme nights • Maintain warm relationships with campers and staff • Provided managerial and supervision services for various ages of children and their daily activities • Led three to eight employees to assist in supervised activities as well as setting-up for activities

Education

  • Rider University
    Bachelor of Science in Business Administration, Dual Major Marketing and Advertising, Minor in Multimedia and Web Design
    2006 - 2010
  • Wildwood Catholic High School
    High School Diploma, Standard
    2002 - 2006

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