Experience

Bokusgruppen

• Sweden
• Retail
• 1 - 100 Employee

• CRO Lead

  • Sep 2023 - Present



Telenor

• Norway
• Telecommunications
• 700 & Above Employee

• Senior Digital Analyst

  • Oct 2022 - Sep 2023

  - Ownership of the analytics roadmap for Digital Sales and Service - Strategic project planning and management for digital sales and support - Point of contact for digital growth optimization and measurement - Collaborations with UX, Product Management, Digital Development and Data Engineering - Mentorship in digital analytics and CRO management

• Conversion Manager

  • Feb 2020 - Sep 2022

  - Conversion rate optimization on multiple digital channels - A/B testing - Building up a CRO practice and way of work - CRO project management - CRO workshops for cross-functional teams

• Digital Analyst

  • May 2018 - Sep 2022

  - Ownership of data analytics and CRO projects - Stakeholder management - Multi channel data analysis - Strategy for developing new digital features and services - Automated content personalization - Tailored measurement plans and tag management - Report building and automation



River, The Agency

• Sweden
• Advertising Services
• 1 - 100 Employee

• Analytics Manager

  • Nov 2015 - May 2018

  Providing tailored data analysis with strategic project planning and optimisation. Integrating a wide range of digital analytics solutions to achieve the optimal results by a data driven approach in user experience design, conversion rate optimisation, marketing channel optimisation and growth hacking. A selection of projects and clients: Travellink Nordics - CRM performance analysis, A/B testing and strategic campaign planning. Email automation and customer segmentation for… Show more Providing tailored data analysis with strategic project planning and optimisation. Integrating a wide range of digital analytics solutions to achieve the optimal results by a data driven approach in user experience design, conversion rate optimisation, marketing channel optimisation and growth hacking. A selection of projects and clients: Travellink Nordics - CRM performance analysis, A/B testing and strategic campaign planning. Email automation and customer segmentation for conversion rate optimisation. Stora Enso and Mazda Nordics - Strategic marketing campaign evaluation and digital strategy focusing on Social Media. Fotografiska - Webpage performance analysis and development strategy for data based UX re-design. Nikolaj d'Étoiles - eCommerce management, acquisition channel optimisation (SEO, SEM, CRM, Social Media). Show less Providing tailored data analysis with strategic project planning and optimisation. Integrating a wide range of digital analytics solutions to achieve the optimal results by a data driven approach in user experience design, conversion rate optimisation, marketing channel optimisation and growth hacking. A selection of projects and clients: Travellink Nordics - CRM performance analysis, A/B testing and strategic campaign planning. Email automation and customer segmentation for… Show more Providing tailored data analysis with strategic project planning and optimisation. Integrating a wide range of digital analytics solutions to achieve the optimal results by a data driven approach in user experience design, conversion rate optimisation, marketing channel optimisation and growth hacking. A selection of projects and clients: Travellink Nordics - CRM performance analysis, A/B testing and strategic campaign planning. Email automation and customer segmentation for conversion rate optimisation. Stora Enso and Mazda Nordics - Strategic marketing campaign evaluation and digital strategy focusing on Social Media. Fotografiska - Webpage performance analysis and development strategy for data based UX re-design. Nikolaj d'Étoiles - eCommerce management, acquisition channel optimisation (SEO, SEM, CRM, Social Media). Show less



Nimco Controls AB

• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2013 - Apr 2015

  Digital and offline marketing campaign design and optimisation for a leading Swedish manufacturer and distributor of hydraulic components for the mobile machine industry. Market and consumer research. Strategic, data driven marketing advising. Digital and offline marketing campaign design and optimisation for a leading Swedish manufacturer and distributor of hydraulic components for the mobile machine industry. Market and consumer research. Strategic, data driven marketing advising.



WaveMetrix

• United Kingdom
• Market Research
• 1 - 100 Employee

• Analyst

  • Aug 2010 - Oct 2013

  Consultant analyst in consumer research for Fortune 500 companies, such as Procter & Gamble, Samsung, Sony Pictures and Vodafone. Consumer engagement and activation analysis on the social media and other digital products. Consultant analyst in consumer research for Fortune 500 companies, such as Procter & Gamble, Samsung, Sony Pictures and Vodafone. Consumer engagement and activation analysis on the social media and other digital products.



University of Oslo (UiO)

• Norway
• Education Administration Programs
• 700 & Above Employee

• Research Assistant

  • Feb 2012 - Jul 2012

  Quantitative empirical research on the field of Behavioral/Cognitive Science Experiment design Advanced statistics Data visualization Quantitative empirical research on the field of Behavioral/Cognitive Science Experiment design Advanced statistics Data visualization