Experience

Tchibo Budapest Kft.

• Hungary
• Retail
• 1 - 100 Employee

• • Jun 2022 - Present

  Coffee category responsibility incl. strategy, media, portfolio management, activationsOwn channel (online webshop and Shops) responsibility

• • Nov 2018 - May 2022

  Managing brand building and activation projects on the flagship brands of the Coffee portfolio



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Brand Activation Manager

  • Sep 2017 - Oct 2018

  Responsibility: all portfolio of consumer goods -colour cosmetics, bodycare, fragrances, hair Reporting to SEE Marketing Director (Romania) Definition of HU strategy on all categories Budget and PnL responsibility for Hungary Managing a small team of Brand Managers Responsibility: all portfolio of consumer goods -colour cosmetics, bodycare, fragrances, hair Reporting to SEE Marketing Director (Romania) Definition of HU strategy on all categories Budget and PnL responsibility for Hungary Managing a small team of Brand Managers



JDE

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Sep 2016 - Aug 2017

  • Handling the local coffee brands: Omnia, Karaván, Paloma; and categories R&G and Beans • Cross-functional project management: lead of innovation streamline from concept with R&D, packaging, central planning, factories • Leading new product development • Drive penetration, market share and gross profit growth • Handling the local coffee brands: Omnia, Karaván, Paloma; and categories R&G and Beans • Cross-functional project management: lead of innovation streamline from concept with R&D, packaging, central planning, factories • Leading new product development • Drive penetration, market share and gross profit growth



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• • Jan 2014 - May 2016

  • Definition of strategy in CEE Hub for responsible brands: Astor, Miss Sporty, NYC (colour cosmetics)• Ensuring regional and local alignment in all countries: Czechia, Slovakia, Hungary• Regular monitoring and in-depth reporting of brand performance to Global HQs• Identifying gaps of the portfolio and propose new launch ideas as per market potential• Management and development of three direct reports

• • Dec 2009 - Dec 2013

  • Full management, budgeting and planning of the following brands: Rimmel, NYC, Manhattan• Managing the brand’s financial KPI’s based on regular analysis of brand performance and competitors and proposal of follow-up activities• Execution of product launches, discontinuations, pricing, promotional activity and all BTL activities• POS development and production• Media management (ATL, BTL, social media)• Supervision of two assistants• Regional marketing coordination of export markets• Launching New York Color brand to the Hungarian market Show less

• • Jul 2011 - Dec 2011

  • Short-term assignment in Coty global marketing team• Managing brand transversal non-category specific projects relating to various communication tools(Advertising / Website / Social Media / PR / In-store merchandising) of Astor• Centralizing the communication flow between markets and global team to understand local constraints and gaps and facilitate the implementation of global launches• Supervision of guidelines and local implementations



Coty Hungary

• • Apr 2007 - Nov 2009

  Junior brand manager of one colour cosmetic brand (Miss Sporty)•Reporting to the marketing director•360° management of the brand except ATL •Regular analysis of brand performance and proposal of follow-up activities locally and on global level•Marketing coordination of export markets

• • Jul 2005 - Mar 2007

  •Supporting two brand managers (three brands)•Operational tasks