Gabriella Ocaña
Designer Gráfico at Comunicare - Comunicação, Conteúdo e Estratégia- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Português Native or bilingual proficiency
-
Inglês Full professional proficiency
Topline Score
Bio
Credentials
-
Create High-Fidelity Designs and Prototypes in Figma
Google Career CertificatesJan, 2023- Oct, 2024 -
Conduct UX Research and Test Early Concepts
Google Career CertificatesNov, 2022- Oct, 2024 -
Build Wireframes and Low-Fidelity Prototypes
Google Career CertificatesMar, 2022- Oct, 2024 -
Google Career Certificates | Start the UX Design Process: Empathize, Define, and Ideate
Google Career CertificatesJan, 2022- Oct, 2024 -
Foundations of User Experience (UX) Design
Google Career CertificatesOct, 2021- Oct, 2024 -
Mentoria em Marketing Digital
Desmistificando CaminhosMar, 2021- Oct, 2024
Experience
-
Comunicare - Comunicação, Conteúdo e Estratégia
-
Brazil
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Designer Gráfico
-
Apr 2023 - Present
Atuo na divisão de design da Comunicare, desenvolvendo: - Layouts para as redes sociais utilizando Photoshop e Illustrator, com base nas identidades visuais de clientes. - Apresentações para projetos e serviços. - Edição de vídeos e animações para redes sociais, utilizando After Effects. Atuo na divisão de design da Comunicare, desenvolvendo: - Layouts para as redes sociais utilizando Photoshop e Illustrator, com base nas identidades visuais de clientes. - Apresentações para projetos e serviços. - Edição de vídeos e animações para redes sociais, utilizando After Effects.
-
-
-
4ED
-
Brazil
-
Technical and Vocational Training
-
1 - 100 Employee
-
Professora de UX/UI Design
-
Apr 2023 - Jun 2023
Na 4ED ministro aulas sobre design de experiência do usuário e design de interfaces. Na 4ED ministro aulas sobre design de experiência do usuário e design de interfaces.
-
-
-
Lemon Basics Boutique
-
Brazil
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Junior Graphic Designer
-
Apr 2022 - Apr 2023
Lemon Basics is a slow fashion brand of premium clothes, in which I am part of the marketing team and contribute in the e-commerce UX. Activities related to this experience include: • Heuristic evaluation on the e-commerce. • Mapping user journeys and behaviors using heat maps and recorded sessions in Hotjar. • Competitive review • Lo-fi and Hi-fi wireframes design • Developing prototypes in Figma • Developing Key Visuals for marketing campaigns • Photograph editing using Photoshop • Developing designs for newsletters in Photoshop and scheduling in the All In platform. • Simple graphic animations using Canva and Photoshop. Show less
-
-
-
Jusfy
-
Brazil
-
Software Development
-
1 - 100 Employee
-
UX/UI Designer Frelancer
-
Aug 2022 - Sep 2022
Jusfy is a legal platform which offers tools for lawyers to improve their work. In this experience I developed the UX project for JusClass, an online courses platform integrated to Jusfy. The tasks I developed in this project were: • Developing quantitative research to understando user profile and get feedback about their experiences in online courses platforms. • Competitve review about on-line courses platforms. • Ideate and define solutions using methods as brainstorm, empathy map and priorization matrix to define the MVP. • Developing Lo-fi wireframes. • Developing UI using figma. • Developing prototype using Figma. Show less
-
-
-
-
Social media designer
-
Apr 2020 - Apr 2022
- Branding (logo design, typography, patterns, color pallete, etc). - Develop and design graphics ansd posts for social media accounts (instagram and facebook). - Develop and design landing pages - Design research and strategy: persona, target market, empathy map. - Plan and create strategic content for social media. - Copywriting for social media and landing pages. - Branding (logo design, typography, patterns, color pallete, etc). - Develop and design graphics ansd posts for social media accounts (instagram and facebook). - Develop and design landing pages - Design research and strategy: persona, target market, empathy map. - Plan and create strategic content for social media. - Copywriting for social media and landing pages.
-
-
-
-
Graphic design assistant
-
Jun 2021 - Oct 2021
- Design graphics for the company and its clients social media accounts, sites and blogs, following and reinforcing the brand guidelines. - Organization and strategic planning of social media content, using a collaborative platform. - Design flyers and banners. - Photo editing. - Design graphics for the company and its clients social media accounts, sites and blogs, following and reinforcing the brand guidelines. - Organization and strategic planning of social media content, using a collaborative platform. - Design flyers and banners. - Photo editing.
-
-
-
Hercosul
-
Brazil
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Promotora Técnica de Produto
-
Nov 2018 - Sep 2019
- Promover e gerar demanda de produtos pet food super premium em clinicas veterinárias e pet shops de cerca de 20 cidades do interior do RS. - Ministrar treinamentos de produto mensais para os colaboradores das lojas. - Prospecção de novos clientes e consumidores. - Suporte técnico em nutrição animal para a equipe comercial. - Divulgação do produto e prospecção de consumidores em feiras e eventos das lojas. - Promover e gerar demanda de produtos pet food super premium em clinicas veterinárias e pet shops de cerca de 20 cidades do interior do RS. - Ministrar treinamentos de produto mensais para os colaboradores das lojas. - Prospecção de novos clientes e consumidores. - Suporte técnico em nutrição animal para a equipe comercial. - Divulgação do produto e prospecção de consumidores em feiras e eventos das lojas.
-
-
Education
-
Universidade Federal de Santa Maria
Mestrado em Zootecnia, Produção Animal -
Universidade Federal de Santa Maria
Bachelor, Animal Science