Gabriella Fregona

Digital Brand Manager at Educated Change
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital Brand Manager
      • Aug 2021 - Present

    • Digital Brand Associate
      • Mar 2021 - Aug 2021

      • Content research and framing for clients based on their tone of voice and personal themes.• Ad hoc tasks for clients to ensure optimised social media presence.• Collecting and interpreting data for clients and organisations to improve customer service, brand awareness, and thought leadership.• Providing content and messaging that boosts clients' brand awareness, reach and engagement.• Client-relationship building through regular communication and touchpoints.• Lead the expansion of Educated Change into a new region (South Africa) by helping source and onboard new employees. Show less

    • China
    • E-learning
    • 1 - 100 Employee
    • English Teacher
      • Nov 2020 - Apr 2021

      • Online English teaching presenting ESL lessons to students based in China. • Online English teaching presenting ESL lessons to students based in China.

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Temporary Sales Support
      • Nov 2020 - Jan 2021

      • Demonstrated a high level of initiative, by assisting the Logistics Manager and Online Orders team with any ad hoc administrative tasks including stock take, documenting repairs, and calling customers. • Demonstrated a high level of initiative, by assisting the Logistics Manager and Online Orders team with any ad hoc administrative tasks including stock take, documenting repairs, and calling customers.

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Content Producer
      • Jul 2020 - Oct 2020

      • Worked cross-functionally to plan and manage the Organic Social content calendar from beginning to implementation. • Supported my Content Manager by pitching copy relevant to the target audience and writing copy, editing B2B messaging including email marketing and whitepapers. • Showed personal initiative by designing and writing a tone of voice guideline for both B2B and B2C channels. • Collected, analysed, and discussed data with the marketing team on a weekly basis to assess what worked and what needed improvements. • Supported Growth Marketer with ad hoc tasks including paid ad graphic design, social media templates, and other visuals. Show less

    • Canada
    • E-Learning Providers
    • 100 - 200 Employee
    • Digital Marketing Intern
      • Jun 2020 - Sep 2020

      • Wrote email copy following a marketing funnel brief and implemented it into CMS (Active Campaign). • Community Manager of two Facebook groups with +500/+1000 members ensuring brand TOV was used in all communications with group members. • Designed and wrote copy for Instagram posts that were tailored to brand guidelines and objectives. • Wrote email copy following a marketing funnel brief and implemented it into CMS (Active Campaign). • Community Manager of two Facebook groups with +500/+1000 members ensuring brand TOV was used in all communications with group members. • Designed and wrote copy for Instagram posts that were tailored to brand guidelines and objectives.

  • On the Beating Travel
    • London, England Metropolitan Area
    • Content Writer
      • Jan 2018 - Feb 2020

      • Contributed SEO-driven copy to drive sales for a festival package with 100% success rate and ROI. • Maintained client’s tone and style through the creation of website content for different festival packages on offer forming an excellent line of communication with the client. • Provided relevant visual content to increase the quality of visual imagery and streamlined for mobile. • Advised branding and social media management for the target audience. • Software experience in WordPress, WooCommerce, Crazy Egg, Rank Math. Show less

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Front of House
      • Sep 2019 - Jan 2020

      • Hotel receptionist for small boutique hotel • Front of House • Boutique store shop assisstant • Hotel receptionist for small boutique hotel • Front of House • Boutique store shop assisstant

    • New Zealand
    • Wineries
    • 1 - 100 Employee
    • Front of House
      • May 2019 - Aug 2019

    • Vietnam
    • Education Management
    • 200 - 300 Employee
    • English Second Language Teacher
      • Jan 2016 - Jul 2018

      • Class teacher for nursery and K1/K2 learners • Lesson plans and all level assessments for English • Parent-teacher meetings and semester reports • Class teacher for nursery and K1/K2 learners • Lesson plans and all level assessments for English • Parent-teacher meetings and semester reports

    • Vietnam
    • Education Management
    • 700 & Above Employee
    • English Second Language Teacher
      • May 2015 - Nov 2016

      • English teacher for children aged 4-17 at after school language centre • Oral testing for English level placement • English teacher for children aged 4-17 at after school language centre • Oral testing for English level placement

  • Grocotts Mail
    • Grahamstown Area, South Africa
    • Photographer
      • Jan 2014 - Oct 2014

  • Cue Newspaper
    • Grahamstown Area, South Africa
    • Photographer
      • Jun 2014 - Jul 2014

      Photographer for the Grahamstown National Arts Festival. Photographer for the Grahamstown National Arts Festival.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Chief Photo Editor
      • 2013 - 2014

Education

  • Rhodes University
    Bachelor's degree, Photojournalism
    2011 - 2014
  • Goldsmiths, University of London
    Online Course, Digital Marketing
    2017 - 2018

Community

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