Gabriella Winter

Assistant Retail Marketing Manager at FLANNELS
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency

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Experience

    • United Kingdom
    • Retail
    • 400 - 500 Employee
    • Assistant Retail Marketing Manager
      • Sep 2023 - Present

    • Senior Retail Marketing Executive
      • Sep 2022 - Sep 2023

      • Lead communication with global luxury and premium brands on the design, development and co-ordination of in store pop-ups across the estate, ensuring all other marketing channels promote the in-store activity• Oversee the launch of FLANNELS X, the London Flagship, and maintain a full calendar of brand activations by liaising closely with commercial teams• Own the marketing roll-out for new Flagship stores and the retail activity for the likes of Barry’s Bootcamp, Dr Esho and in-store restaurants• Instigate VIP shopping events, engaging VIP clients and local football clubs, then reporting on learnings and sales afterwards to senior stakeholders• Run weekly marketing meetings with the Head of Luxury Retail and VM Team, proposing ideas and managing the workload of two direct reports • Implement seasonal retail marketing campaigns, including window schemes and in-store activations to the estate of approx. 65 stores including Beauty stores• Manage and carve the retail budget and present to the wider team Show less

    • Retail Marketing Coordinator
      • Jun 2021 - Sep 2022

      • Implement seasonal retail marketing campaigns, including window schemes and in-store activations to the FLANNELS retail estate• Support the wider team with the extensive store opening plan• Meet with brand partners to plan in-store pop-ups and co-ordinate the installation and de-rigs of all activations across the estate, ensuring the store, retail comms and head office teams are aware of all detail• Work with content creation and design teams to agree concepts and ensure all activations are captured• Liaise with external suppliers to arrange the print, allocation and delivery of campaign POS• Organise the digital screen content updates for the FLANNELS retail estate• Maintain relationships with centre marketing contacts and support with marketing activity at a local level Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Brand Marketing & Content Executive
      • Sep 2020 - Jun 2021

      • Liaise with online trading and product teams to keep up-to-date shoot lists, manage shoot samples and set up for e-com photoshoots• Support with the planning and execution of campaign photoshoots• Assist with weekly pre and post shoot production, including purchase orders, team set up, model bookings, invoices and imagery hand-over to online team• Work with PR agency to manage press imagery and sample requests• Support Jigsaw’s short and long-term marketing strategy by planning, collating and delivery of marketing campaigns• Produce ad-hoc content for use across all social channels• General brand sample management and help on visual guidelines, as well as POS for stores and window vinyls Show less

    • Brand Creative Assistant
      • Jan 2019 - Sep 2020

      • Report to Head of Visual Merchandising• Assist in the creation of high-end window schemes and in-store displays for events, for both Jigsaw and The Shop at Bluebird• Assist with store refurbishment projects, from choosing colours and furniture to helping install on-site• Procurement/approval of signage, vinyls and props• Organise the distribution of window schemes from allocation, logistics and delivery to approximately 80 stores• Assist in the installation of displays in-store• Co-ordinate Visual Merchandising Team requests Show less

    • United Kingdom
    • Dairy Product Manufacturing
    • 1 - 100 Employee
    • New Product Development Co-ordinator
      • Jun 2018 - Jan 2019

      • Reported to NPD Process Controller• Distribute and feedback/approve artworks for packaging• Day-to-day buying responsibility and liaising with suppliers• Track incoming samples and artworks• Attend supplier and marketing meetings

    • Marketing Assistant
      • Jan 2018 - Jun 2018

      • Reported to the Marketing Controller• Researched trends and attended trade shows• Pulled together market data/gap analyses for retailers• Designed email newsletters and updated the website• Sent out samples and descriptions for awards

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Studio Intern
      • Jun 2016 - Jul 2016

      • Reported to the Head of Customer Experience • Responsible for the management of the seasonal archive collections, sending samples out to press • Quality checking a new product batch, just before its launch, and relaying the issues to the Production Manager • Visited the London Textile Fair alongside the Designer and Production Manager • Reported to the Head of Customer Experience • Responsible for the management of the seasonal archive collections, sending samples out to press • Quality checking a new product batch, just before its launch, and relaying the issues to the Production Manager • Visited the London Textile Fair alongside the Designer and Production Manager

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Design Intern
      • Jan 2016 - Jun 2016

      • Reported to the Head of Design and Production • Responsible for doing garment alterations for clients • Responsible for cutting out and constructing toiles • Quality checking garments and silk prints • Chosen by and assisted Maria in her buying meetings during London Fashion Week and helped with design decisions regarding a small capsule collection • Reported to the Head of Design and Production • Responsible for doing garment alterations for clients • Responsible for cutting out and constructing toiles • Quality checking garments and silk prints • Chosen by and assisted Maria in her buying meetings during London Fashion Week and helped with design decisions regarding a small capsule collection

    • Sweden
    • Retail
    • 700 & Above Employee
    • Design Assistant Intern
      • Aug 2015 - Dec 2015

      • Reported to two Product Designers in Ladies Modern Classic: Dresses, Skirts and Blouses • Attended collection meetings as well as fittings • Assisted Designers by sketching artworks into Adobe Illustrator and altered artworks after fittings • Assisted Buyers by communicating with Factory Workers in China via email and Castor • Trend report after analysing shows on WGSN for the SS16 Fashion Weeks – presented this in a design meeting • Attended training courses in fabrics: woven and knit, as well as Adobe Photoshop, InDesign and WGSN • ACHIEVEMENT – I designed the ‘Chantilly’ Dress which was chosen by the Concept Designer to be put into production in ‘Speed Week’ when the team went to China. It was therefore developed in time for the following season Show less

    • United Kingdom
    • Hospitals and Health Care
    • 700 & Above Employee
    • Patient Administrator
      • Nov 2012 - Aug 2015

      Receptionist and member of the Patient Booking Team. (Part-time in between terms at college and university) Receptionist and member of the Patient Booking Team. (Part-time in between terms at college and university)

    • United States
    • Retail
    • 700 & Above Employee
    • Brand Representative
      • Sep 2010 - May 2014

Education

  • University of East London
    Bachelor of Arts (B.A.), Fashion Design
    2013 - 2017
  • Bridgwater College
    Foundation Diploma in Art, Design and Media. A-Levels, Fashion & Textiles, Business Studies, Human Biology, French
    2010 - 2013
  • Whitstone School
    GCSEs
    2005 - 2010

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