Experience

Bergner Europe

• Spain
• Manufacturing
• 100 - 200 Employee

• Head of Integration

  • Jul 2022 - Present

  Responsible and country referral for: - B2C product marketing for retail and loyalty projects. - Business development for D2C and B2B2C on-line channels. - Loyalty projects: partnerships, customer engagement and CRM integration. - D2C/BI/CRM platforms management. - Bergner Community Project development. Responsible and country referral for: - B2C product marketing for retail and loyalty projects. - Business development for D2C and B2B2C on-line channels. - Loyalty projects: partnerships, customer engagement and CRM integration. - D2C/BI/CRM platforms management. - Bergner Community Project development.



QMI

• Italy
• Advertising Services
• 1 - 100 Employee

• Head of Loyalty

  • Feb 2020 - Jul 2022

  Quantum Marketing Italia designs, develops and distributes content and entertainment projects, engaging and rewarding the Brand customers with memorable experiences in movies and music. Tasks and responsibilities: • Sales and Business Development: Retail, FMCG, Banks & Finance, Airlines, Pharma. • Loyalty projects development: concepts, mechanics, rewards and marketing campaigns. • Digital: Loyalty platform, CRM, E-commerce integration feasibility and cost study. • Business Intelligence: market analysis, customer profiling, ROI analysis. • Media partnerships: media value analysis and performance monitoring. • Negotiation and contract management. • Loyalty programs supervision: editorial plan, rewards supply, marketing campaigns. • Project team management: task planning, internal costs analysis, training. Show less



Acqua Group

• Uruguay
• Fisheries
• 1 - 100 Employee

• Head of Loyalty

  • Apr 2018 - Jan 2020

  Acqua Group S.r.l. is an Italian company specialized in market research, media planning & buying, advertising & below the line, web, digital & social marketing, events & incentives, loyalty programs and retail activities. Tasks and responsibilities: • Sales and Business Development: Retail, FMCG, Bank & Finance, Automotive, Pharma. • Mechanics and marketing strategies development of Promo & Loyalty programs. • Analysis of customer data and referral market trends. • ROI analysis, loyalty plan definition, program performance monitoring and reports. • Negotiation and contracts management. • Loyalty platforms contents, rewards and customer care management. • Coordination of internal teams: activities planning and internal costs analysis. Show less



Gabriele Dorfmann

• France
• Real Estate

• Loyalty Specialist & Consultant

  • Mar 2017 - Mar 2018

  A precious year of changes and improvements, both professional and personal, investing more time in my health and formation. I collaborated with big players in different fields of business as a loyalty consultant in: • Products, mechanics and marketing strategies development. • Analysis of market trends. • Physical & Digital engagement. • ROI analysis. • Sales support and accounting. • Contracts management. A precious year of changes and improvements, both professional and personal, investing more time in my health and formation. I collaborated with big players in different fields of business as a loyalty consultant in: • Products, mechanics and marketing strategies development. • Analysis of market trends. • Physical & Digital engagement. • ROI analysis. • Sales support and accounting. • Contracts management.



JAKALA

• Italy
• Business Consulting and Services
• 700 & Above Employee

• Head of Research and Development

  • Aug 2016 - Feb 2017

  Responsible for the Research & Development team in the Food Retail and Petrol area, developing concepts and products lines, mechanics and digital add-ons, besides the Purchase and the Sales departments. Tasks and responsibilities: • Concepts, mechanics and marketing strategies development of international Short-term Loyalty programs (Home products – Leisure - Kids collectables) • Analysis of customer data and market trends. • Physical collectables design and manufacturing process definition. • Licenses & Licensor acquisition and partnership management. • Suppliers and partners negotiation and final contracts definition. • Coordination and activities planning of internal teams. • Internal costs analysis. • Loyalty programs first projection and deliveries plan. Show less



BrandLoyalty

• Netherlands
• Retail
• 200 - 300 Employee

• Head of Marketing and Project development

  • Jul 2014 - Jul 2016

  Pioneered and developed the new Italian marketing department function since 2014, leading to marketing planning and execution excellence.Tasks and responsibilities:• Concepts, mechanics, and marketing strategies development of national Short-term Loyaltyprograms (Home products – Leisure - Kids collectables)• Analysis of customer data and market trends.• Coordination and activities planning of national and international teams.• Internal costs analysis.

• Sales Manager and Digital Consultant

  • Jan 2008 - Jun 2014

  Sales and development of short and instant loyalty promotions for Italian top food retailers. Support and consultancy for projects with digital integration. Tasks and responsibilities:• Sales and Business development: Food Retail & Petrol.• Concepts, mechanics and marketing strategies development of digital integrated Loyalty programs.• Sales Team and Program management training for digital integration.



Dream Team s.r.l. (Brand Loyalty Italy)

• Program Manager & Marketer

  • Sep 2002 - Dec 2007

  Dream Team was one of the most performing Italian loyalty agencies in the first early 2000s. Dream Team was acquired in 2007 by Brand Loyalty International, becoming Brand Loyalty Italy. Tasks and responsibilities: • Analysis of customer data and market trends. • Short-term loyalty programs and Catalogues development • Buying department support. • Legal activities: clients and suppliers’ contracts. • Internal Costs analysis. • Loyalty programs projections, suppliers and stores deliveries plan. • Program performance monitoring and reports. Show less



Epson Italia

• Italy
• Computer Hardware Manufacturing
• 100 - 200 Employee

• Head of Contact Center and Technical Support

  • Sep 1995 - Jul 2002

  Tasks and responsibilities: • Consultants recruitment and technical training. • CRM & Knowledgebase maintenance and update. • Service Performance analysis and reports. • Events management. • Implementation and monitoring of ISO 9000 processes compliance. Tasks and responsibilities: • Consultants recruitment and technical training. • CRM & Knowledgebase maintenance and update. • Service Performance analysis and reports. • Events management. • Implementation and monitoring of ISO 9000 processes compliance.



Commodore

• United States
• Restaurants

• Consultant & CGI specialist

  • Jan 1990 - Apr 1993

  Tasks and responsibilities: • Commodore technical consultant for B2B and B2C clients. • CGI designer and games developer for national broadcasters. • CGI designer and video maker for industrial videos. • Sales and Consultancy. • Journalist for specialized magazines. Tasks and responsibilities: • Commodore technical consultant for B2B and B2C clients. • CGI designer and games developer for national broadcasters. • CGI designer and video maker for industrial videos. • Sales and Consultancy. • Journalist for specialized magazines.